Transportation Experience x Movie Sadako’s curse has finally spread to taxis!?

News Technology Co., Ltd.
[Transportation Experience x Movie] Sadako’s curse has finally spread to taxis!? ~ A new type of taxi that summons Sadako is now available! A moving experience that makes the main story even more enjoyable, such as a message broadcast from Sadako and a device that crawls out of a taxi signage.

News Technology Co., Ltd. (Headquarters: Minato-ku, Tokyo;
Representative Director: Junki Miura; hereinafter News Technology), which develops mobility platform business, S.RIDE Co., Ltd.
(Headquarters: Tokyo), which provides taxi application “S.RIDE” Minato-ku, Representative Director: Kenji Nishiura, hereinafter S.RIDE), International Motor Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Hitoshi Ishii, hereinafter International Motors) will release the movie “Sadako DX” on October 28. As a collaboration project with “Sadako Taxi”, from October 24th (Monday), the “Sadako Taxi” will start running for a limited time in Tokyo, where you can fully enjoy the world view of the work from before boarding to inside the taxi.
[Image 1

A new type of taxi that summons Sadako “Sadako Taxi”
Limited to 50 taxis in Tokyo, where the world-famous horror icon Sadako completely jacks them, they will be available from October 24th (Monday) to November 6th (Sunday).
“Sadako Taxi” can be dispatched through the taxi app “S.RIDE”, and users will be greeted by Sadako’s visuals from the taxi window. In addition, the new signage inside the taxi will show a bonus video limited to taxis, and we will prepare powerful original content such as AR measures using smartphones where you can experience Sadako crawling out of the signage. I’m here. Not only can you experience the world of the movie before boarding and while traveling, but you can also call Sadako using the taxi app.
Measure 1. Canvas x Sadako where Sadako welcomes taxi users
▼ Car window signage “Canvas” image
[Image 2

[Image 3

During the Halloween period (October 30th and 31st), you might be able to meet a pop Sadako Halloween ver.!
*Vehicle cannot be specified
Measure 2. Sadako Enlightens Passengers to Wear Seatbelts! Special bonus footage exclusive to taxis
On the mobility media “GROWTH”, you can see Sadako urging passengers to wear seatbelts, as well as trailers for the movie “Sadako DX”. Measure 3. Well, next to TV, taxi signage!? AR content where Sadako crawls out [Image 4

There is also a mechanism using AR inside the car. By performing a specific operation, Sadako will pop out of the monitor in front of you. Please enjoy the powerful AR experience inside the taxi. -Operating procedure-
1. Tap the second menu bar (Sadako DX logo) from the bottom left of the taxi signage
2. Read the displayed QR code with the smartphone camera function 3. Scan the QR code (AR marker) again with the activated web camera and Sadako will appear.
■ Recommended environment
iOS 14 or higher Safari latest version
Android 9.0 or higher, latest version of Google Chrome (not compatible with the standard browser installed on Android devices)
* Depending on the model you are using, you may not be able to browse even if the operating environment is satisfied.
Measure 4. Sadako will appear on your smartphone when the designated vehicle dispatch is successful
[Image 5

A new user experience has been prepared in which a video of Sadako appears when a taxi that can be dispatched is found by specifying a “Sadako Taxi” on the taxi app “S.RIDE”.
This project is the first initiative for this “short movie after dispatch confirmation”.
We will continue to provide optimal video solutions through multiple media and aim to contribute to corporate marketing activities. In addition, we will widely solicit participation from various media and advertisers.
[Movie “Sadako DX”] Released on Friday, October 28
The time limit is 24 hours. A cursed equation challenged by a genius with an IQ of 200.
Super experience type-mystery solving-time suspense horror opening! -cast-
Fuka Koshiba
Kazuma Kawamura (THE RAMPAGE) Mario Kurobane Yuki Yagi Hiroyuki Watanabe Naomi Nishida Hiroyuki Ikeuchi
[Image 6d41209-150-d7ad7930b84bbd56523e-5.jpg&s3=41209-150-694bf150c2e4be98d2bc5e6ede65564c-1909x2700.jpg
Director: Hisashi Kimura
Screenplay: Yuya Takahashi Music: Koji Endo
World view supervision: Koji Suzuki
Theme song: “REPLAY” J SOUL BROTHERS III from EXILE TRIBE (rhythm zone / LDH JAPAN)
Production: “Sadako DX” Production Committee Distribution/Production: KADOKAWA (C) 2022 “Sadako DX” Production Committee
Official movie website:
Sadako Twitter: @sadako3d
Sadako TikTok: @sadako_kadokawa
■ News Technology Co., Ltd.
Company name: News Technology Co., Ltd.
Address: Akasaka Garden City 13F, 4-15-1 Akasaka, Minato-ku, Tokyo Established: October 1, 2014
Representative: Junki Miura
Capital: 20 million yen
Business: Content creative business, media account business, signage business * “S.RIDE” is a registered trademark of S.RIDE Co., Ltd.
■ S.RIDE Co., Ltd.
Company name: S.RIDE Co., Ltd.
Address: Shiodome City Center 5F, 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo (inside WORKSTYLING)
Established: May 31, 2018
Representative: Kenji Nishiura
Business description: Planning, development, and provision of services such as dispatch software and systems for taxi operators, etc. Site URL:
YouTube: Facebook:
■ Kokusai Automobile Co., Ltd.
Company name: Kokusai Automobile Co., Ltd.
Location: 2-8-6 Akasaka, Minato-ku, Tokyo
Established: 1920 (March 1920)
Representative: Hitoshi Ishii, President and Representative Director URL:

Details about this release:


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