Bulldozer Co., Ltd.
Utilizing Art Thinking to Accelerate Human Capital Management Daikin Industries Co., Ltd. Case Seminar hosted by Bulldozer Co., Ltd. on November 24th (Thursday)
-Human capital management and new business creation using art thinking, innovation human resource development through
Bulldozer Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Emika Owa, Reading: Bulldozer, hereinafter Bulldozer), a venture company specializing in art thinking, utilizes art thinking to support the development of innovative human resources and the creation of new business concepts. .
We are pleased to announce that we will be holding a seminar on case studies using art thinking at the Technology Innovation Center of Daikin Industries, Ltd. (Daikin Industries TIC). In this seminar, you will be able to get hints for solving not only the problem of the manufacturing industry in Japan, “the depletion of ‘innovative human resources’ due to the harmful effects of long-standing vertical division of labor,” but also ‘human capital management.’ (Application: https://bulldozer-art-thinking-1124.peatix.com)
Art thinking attracting attention in human capital management and innovation creation
“Development of new products, new services, and new businesses” and “strengthening of technological and research and development capabilities” are listed as management issues for the manufacturing industry (*). This is because in today’s rapidly changing world, it is necessary to create new core businesses in addition to existing businesses. Therefore, the challenge is to redefine the value created based on technological capabilities and increase profitability through innovation. At the same time, human resource development to create such value is also a focus area. Under such circumstances, “art thinking”, which applies the thoughts of artists who create new value to business, is regarded as a way of thinking “to create one from zero”, and is attracting attention as a method to promote human capital management and innovation creation. is being done. This time, as one of the concrete examples, we will introduce the case of Daikin Industries TIC at the seminar.
Daikin Industries TIC Utilizing art thinking in developing new business concepts for drylands
Daikin Industries TIC has started an innovation co-creation project with Tottori University from 2022 with the aim of coming up with ideas that are not on the extension line. Utilizing art thinking in this project, participants return to their own origins to “selfize” the theme, and then challenge themselves to create something that has never existed before through collaborative creation with others. Developed a new business concept for
[Digest video] Daikin Industries Tottori University Co-Creation Project Art Thinking Workshop
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=4D9LjOoJMS4]
Held case seminars on the theme of new business creation
Why did Daikin Industries, which is accelerating growth through people-centered management, pay attention to art thinking? In addition, we will hold a seminar to think about the use of art thinking based on actual projects and interactive exchanges about the results and effects at the moment.
[Date and time] November 24, 2022 (Thursday) 12: 00-13: 00
[Method of holding] Online (free)
・Why is art thinking attracting attention in business now?
・Background, purpose, aim, and current results of utilizing art thinking at Daikin Industries
–Recommended for such people–
・Managers and general managers who feel that the development of new products, new services, and new businesses is an issue
・Those who are considering human resource strategies such as innovation human resource development, etc.
[Introduction of speakers]
Mr. Yuichi Murai, Chief of Technology Planning, Corporate Planning Office, Daikin Industries, Ltd.
Joined Daikin Industries, Ltd. after graduating from Kyoto Institute of Technology. After being in charge of product design for air conditioners and air purifiers, he has been involved in a wide range of areas, from product planning to emerging country marketing and space design. Most recently, he was transferred to the Corporate Planning Office, where he conducts marketing and customer research for companies and organizations that are challenging new things and things, and strives to create new solutions that give answers in the air. In addition, we support the development of marketing human resources in industry-academia collaborative creation with
universities. Incorporating art thinking into workshop activities with Tottori University and Daikin engineers, he is challenging to develop human resources to aim for.
Bulldozer Co., Ltd. Representative Director Paradigm Shifter Emika Owa After graduating from Gakushuin University, joined IBM Japan as a consultant. During training, he was nicknamed the
right-brain-explosive system. While thinking about both my survival strategy as a company employee and my survival strategy in the age of the singularity, where AI will surpass the human brain, I think it will be important to create 1 from 0 in the future. Among them, studying abroad at private art school coconogacco and Danish Kaospilot. Established Bulldozer in 2018 to develop his own art thinking and create an era where individuals and companies can find the meaning of existence. Develops and provides art thinking to large companies and educational institutions.
Moderator: Nana Okui
*Source: Japan Management Association, “Management Challenges for Japanese Companies 2021”, P27-
Art thinking consulting service for companies
Approaching the identity and philosophy of the company called origin, we will develop new businesses and develop human resources for them. From a 3-hour trial course to a full-scale project spanning several months, we offer tailor-made content. In the future, we will hold seminars to introduce specific examples such as the Daikin Industries TIC case above, and while returning examples of the use of art thinking to society, we will accelerate support for new business development of companies and related human resource development. increase.
(Service site: https://bulldozer.co.jp/services/)
Holding Art Thinking Workshops for Individuals
By discovering and exchanging personal origins (philosophy and purpose), we hold a place where you can feel free to touch on art thinking once a month.
[Next time scheduled] 11/30 (Wednesday) 19:00 start
[Place] 5-46-12 Jingumae, Shibuya-ku, Tokyo (held at Bulldozer Gravity Office & Gallery)
[Application/details] To firstname.lastname@example.org
Overview of Bulldozer Inc.
[Company name] Bulldozer Co., Ltd.
[Address] 5-46-12 Jingumae, Shibuya-ku, Tokyo 150-0001 (Gravity, the holy land of art thinking)
[Representative Director] Emika Owa
[Established] September 13, 2018
[Business overview] Support for innovation and new business creation for companies, individuals, and educational institutions using art thinking
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