Very popular in Germany! Global pet brand “Vitakraft” landed in Japan for the first time

Vitakraft pet care GmbH & Co. KG
Very popular in Germany! Global pet brand “Vitakraft” landed in Japan for the first time
Selling cat snacks at Costco warehouse stores and online shops nationwide
Vitakraft, a German pet brand with a history of over 180 years (Headquarters: Bremen, Germany), operates a membership-based large warehouse store “Costco Japan (Costco Wholesale Japan)” (Headquarters: Kisarazu City, Chiba Prefecture), we will start selling “Vita Craft Pure Stick”, a snack for cats with excellent nutritional value, in Japan.
As a Costco limited product, it can be purchased at Costco warehouse stores and online shops nationwide.
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Bitercraft, the world leader in the pet food industry
Bitercraft is a German pet brand that sells more than 100 million stick-type cat treats per year. We export our products to more than 50 countries from our offices in 20 countries, and our products are widely recognized for their quality, and we are expanding our global market share. It has gained high support in the pet food industry around the world, including Europe, and this is the first time it will be sold in Japan.
What is Bitercraft Pure Stick?
“Vita Craft Pure Stick” is a stick-type cat snack that does not contain wheat, sweeteners, coloring agents, or flavorings. The main raw material is luxuriously using natural white cod, which has acquired “MSC certification”, which is given only to marine products harvested by sustainable fishing.
Regarding the launch in Japan, Samuel Huang, responsible for international markets for Bitercraft, said:
“The number of households raising pets is increasing worldwide, and the pet food industry in Japan is one of the few fast-growing sectors. We are leading the trend in the retail industry by providing high quality products to .Vita Craft is very honored to be able to launch sustainable cat treats in Japan through this business partnership.” [Image 2d110771-1-efaa5176b66abff23242-1.jpg&s3=110771-1-c9ddb00ea8d75effc42a8c5e644dc528-1200x1200.jpg

About special discount campaign
To commemorate the first landing in Japan, we will hold a special discount campaign for a limited time!
-Campaign Period-
・ Costco warehouse store: 480 yen off from October 28th to November 3rd! ・ Online shop: 480 yen off from October 24th to October 30th! Costco Online Shop:

Main Features of Bitercraft Pure Stick
“Vita Craft Pure Stick”, which has excellent quality and high palatability, has the following features.
1) Bitercraft veterinarians in charge of recipes
Veterinarians who are familiar with the habits and tastes of cats are in charge of recipes. Considering health, the protein used is limited to one type of white cod, and we pay attention to details such as wheat and additives. Perfect as a regular snack or as a training reward.
2) Manufactured in a German factory with state-of-the-art technology Manufactured in Germany with state-of-the-art technology. In order to provide high-quality products, the research and development department and the marketing department work together to update the latest scientific knowledge and use it in manufacturing and development. 3) Convenient individual packaging keeps freshness and aroma Adopting a design that can keep freshness and fragrance by
individually wrapping with three-layered aluminum. Since it is given separately one by one, it is possible to prevent quality deterioration after opening, and it can be used deliciously and conveniently at any time.
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Bitercraft Sustainable Initiatives and Quality Control
Bitercraft is a German pet brand that sells more than 100 million stick-type cat treats per year. With offices in 20 countries, we export products to more than 50 countries and are expanding our share in the global pet market.
On the other hand, we promote environmental protection throughout the supply chain to protect the precious natural resources that are the raw materials of pet food. In addition to reducing CO2 emissions, we are working to reduce environmental impact by switching to recyclable materials for approximately 60% of the plastic packaging used at our factory in Bremen, Germany, and we plan to make further improvements in the future. .
FEDIAF (European Pet Food Industry Federation), ISF certification for international food standards, Amfori BSCI, a global economic organization, Plant for the Planet, which promotes climate justice, and the Trademark Federation (Markenverband). )”, and the German pet food and pet products trade association “Industrieverband
Heimtierbedarf (IVH)”. We comply with various guidelines and strive for quality control in accordance with international standards. official account
・ Twitter (@Vitakraft_jp):
・Instagram (

Details about this release:

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