Visa Worldwide Fujikyu Group Introduced Visa touch payment for fixed-route buses in the Fuji Five Lakes and Gotemba area

visa worldwide
Fujikyu Group Introduced Visa touch payment on route buses in the Fuji Five Lakes and Gotemba area

Fujikyuko Co., Ltd. (Headquarters: Fujiyoshida City, Yamanashi Prefecture, President: Koichiro Horiuchi, hereinafter: Fujikyuko), Sumitomo Mitsui Card Co., Ltd. (Tokyo Headquarters: Minato-ku, Tokyo, President: Yukihiko Onishi, hereinafter: Mitsui Sumitomo Card), Visa Worldwide Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Stephen Carpin, hereinafter: Visa), Odawara Kiki Co., Ltd.
(Headquarters: Odawara City, Kanagawa Prefecture, President: Maruyama Akiyoshi, hereafter: Odawara Kiki), QUADRAC Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Masayuki Takada, hereafter: QUADRAC) will use Visa’s on the Fuji Five Lakes and Gotemba area buses operated by the Fujikyu Group. We are pleased to inform you that we have decided to introduce touch payment.
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The Fuji Five Lakes and Gotemba area is one of the major tourist areas in Japan, and is visited by many tourists from Japan and abroad. With the introduction of Visa’s touch payment, you can use the bus without having to charge cash or transportation IC cards when using the route. As a result, it will be possible to realize the entire sightseeing, from transportation to shopping and accommodation, with just one touch payment compatible card.
In addition, by making it possible to board directly using the Visa touch payment, which is popular in about 200 countries and regions around the world, domestic tourists as well as visitors to Japan who do not have transportation IC cards We will improve convenience for foreign customers.
This time, by introducing it to the route bus, we will improve the convenience in daily life and promote cashless in the area because the residents in the area can use the card that they are familiar with every day.
[Route bus image]
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[Image of using terminal payment]
Hold a card or smartphone with a Visa touch payment function over the reading unit of the terminal installed near the door or fare box. [Image 3d6846-185-dba1910f4e85fdf6efd9-3.png&s3=6846-185-54d24a0d166df1a1b5198e0429b63842-673x229.png

-About Visa touch payment-
Visa’s touch payment is a payment method that utilizes international standard security authentication technology deployed in about 200 countries and regions around the world, including Japan. Just by touching a compatible terminal with your Visa card (credit, debit, prepaid) or smartphone, etc., you can complete your payment quickly, safely, and securely, without the need to enter a signature or PIN*. To do. Stores that can be used are convenience stores, fast food restaurants, supermarkets, restaurants, drug stores, book stores, department stores, commercial facilities, etc., and the scene of use in daily life is expanding.
As of the end of June 2022, approximately 79.7 million Visa touch payment cards have been issued in Japan, and the number of terminals that can be used exceeds 1 million. Introduced, many projects are underway in Japan, and it is expanding in a wide range of scenes. *For payments over a certain amount, you will need to insert your card and enter your PIN or sign.
-How to check Visa touch payment history-
Please access the Q-move site ( of QUADRAC, which provides a payment and authentication platform for transportation operators, and view it after completing the member registration procedure on “My Page”.
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-About stera transit-
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The payment platform “stera” is a payment platform for business operators jointly built by Sumitomo Mitsui Card with GMO Payment Gateway, GMO Financial Gate and Visa in order to solve the problems associated with the introduction of cashless payment.
“stera transit” is a public transportation solution that utilizes the “stera” payment platform and the international brand contactless payment “touch payment”. In addition to the “improvement of
convenience” for consumers that there is no need for cash or pre-charge, a wide range of effects beyond the transportation field, such as “measures to prevent infectious diseases”, “improvement of the environment for accepting inbound tourists”, and “promotion of cashless payments in the region”. is also expected. The stera transit technology can also be used as an authentication platform for MaaS and smart cities. In the future, we plan to introduce it all over the country.
Role of each company
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Details about this release:


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