Watami Co., Ltd.
-A meal kit specializing in “time saving” that can be completed in 15 minutes for all menus-“Ah!
―Do not increase the burden on household budgets by declaring price maintenance―
Watami Co., Ltd. (Ota-ku, Tokyo, hereinafter referred to as Watami) has launched a new brand of meal delivery service called “In 15 minutes, you will be surprised! Rice”) was delivered nationwide * 2 from August 1, and achieved a total of 500,000 meals sold in about two and a half months.
“Ah! To Gohan” is a product that specializes in “time saving” that allows you to complete the entire menu, main dish and side dish within 15 minutes * 3. By delivering pre-cut ingredients, original
seasonings, and recipes to your home as a set, you can reduce the hassle of cooking such as preparation and weighing seasonings. We have received high praise from customers who have used it, such as, “The seasoning is included, so the seasoning was correct and delicious.” I’m here.
Due to the impact of the new coronavirus, it is believed that the high demand for food delivery services will continue. We would like to respond to the needs of all families for “shortening of working hours” and “reduction of housework burden” by providing “Ah! To Gohan”. *1: “Rice” is not included in the product. *2: Excluding Hokkaido, Aomori, Akita, Iwate, Tottori and Okinawa prefectures
*3: The cooking time of 15 minutes is an estimate of the actual working time for 2 people (does not include serving time).
■Price maintenance declaration!
“Watami’s Home Meal” will maintain the current product price* until the end of March 2023 and will be offered without price increases. The price of raw materials such as foodstuffs and energy has soared, and the yen has continued to depreciate sharply. Our policy is not to raise prices until the very last minute, because we want to support our customers’ daily eating habits as much as possible without increasing the burden on their household budgets. We will strive to reduce costs and streamline as much as possible by reviewing purchasing and purchasing methods, improving manufacturing processes, etc., and strive to maintain prices while maintaining quality. After March 2023, we will make decisions based on future changes in economic market conditions and exchange rates.
* Target: 6 types of refrigerated lunch boxes and side dishes, health habit series and meal kits (“PAKU MOGU” and “Ah! To Gohan”)
■ Characteristics of “Ah! To Gohan”
1. Reduce the burden of menus, shopping, and cooking, and complete two dishes in “15 minutes”
In order to reduce the burden on households who are busy with housework and work, we will deliver pre-cut ingredients, original seasonings, and recipes as a set. Seasoning can be done with just one seasoning, and the main dish and side dish can be completed in 15 minutes by simply frying and simmering. Reduces the burden of dinner, such as menu planning, shopping, and cooking.
2. You can choose the menu from two courses!
For the menu, you can choose from two courses: “Colorful Home Rice” and “Gorgeous Omise Rice”. “Irodori Ouchi Gohan” is a standard dish that everyone in the family likes, and “Hanayagi Omise Gohan” is a dish that you can eat at a restaurant that you can’t easily make at home.
3. Reduction of food loss
Only the amount of ingredients you need for dinner will be delivered to your home on the same day, so you won’t have any leftover ingredients. In addition, since the ingredients are pre-cut, it also helps reduce garbage at home. We will also contribute to the SDGs by reducing food loss.
4. Utilizing the infrastructure of “Watami’s Home Meals” that delivers about 250,000 meals every day
At “Watami no Takushoku”, which handles home delivery of lunch boxes and side dishes, about 7,500 “Magokoro staff” from 525 sales offices nationwide deliver about 250,000 meals every day. Using this infrastructure, we will deliver “Ah! To Gohan” nationwide and help reduce the burden of housework.
■ Product overview
You can freely choose the delivery days and days of the week for “Ah! To Gohan” from Monday to Saturday. You can also choose from two courses to suit your family’s tastes.
●Contents: A set of cut and prepared ingredients for the main dish and two side dishes, original seasonings, and recipes.
– Capacity: for 2 people / for 3 people
●Price *Including delivery charge and tax. The price varies depending on the number of delivery days.
[Colorful home meal (for 2 people)]
1 day a week: 1,198 yen per set
2-3 days a week: 1,158 yen per set
4 days or more per week: 1,118 yen per set
[Gorgeous Omise Rice (for 2 people)]
1 day a week: 1,298 yen per set
2-3 days a week: 1,258 yen per set
4 days or more per week: 1,218 yen per set
●Official homepage: https://www.attogohan.jp/contents/homepage ◆ If you are ordering for the first time, this is recommended! “Autumn two-week housework easy campaign” is being implemented
For those who are starting “Ah! To Gohan” from now on, you can use the “Autumn 2 Weeks Housework Easy Campaign”, which allows you to order from 299 yen per person per meal for orders of 4 days or more a week. You can try it for a maximum of 2 weeks, the first week + the next week, at a great price, so please take advantage of this opportunity. ◆ Campaign details
■ About “Watami’s Home Meal”
“Watami no Takushoku” aims to become an “infrastructure that supports society” by delivering daily meals and “sincerity”. Lunch boxes and side dishes are delivered by “Magokoro staff” who live in the same area as the customer.
We deliver approximately 250,000 meals of lunch boxes and side dishes every day, and have achieved the No. 1 sales share for 12 consecutive years* (2010-2021) in the food delivery market for the sick and elderly.
In March 2020, we were the first in the industry to collect our own bento containers and develop a nationwide initiative to recycle them into new containers, contributing to the achievement of SDGs goals. *Source: Food Service Industry Marketing Handbook “2011-2022” (Fuji Keizai Co., Ltd.)
■ As an eco-first company
In 2010, the Watami Group was certified as an “Eco-First Company” by the Ministry of the Environment for its past efforts and expectations for the future. Since the start of the Eco-First system in April 2008, this is the first time that all domestic group businesses (restaurant, nursing care, home delivery for the elderly, merchandising,
agriculture, environment/maintenance *as of 2010) have obtained certification.
■ Watami Co., Ltd.
[Address] 1-1-3 Haneda, Ota-ku, Tokyo
[Representative name] Miki Watanabe, Chairman and President
[Established] May 1986
[Business description] Domestic and overseas food business, overseas restaurant business, home food business, agriculture, environmental business
[Homepage URL] http://www.watami.co.jp
Watami Co., Ltd. Public Relations Office / TEL: 03-5737-2784 / E-mail: firstname.lastname@example.org
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