WPP Holds Talk Session “Creative Transformation by WPP” at ad:tech tokyo 2022

WPP Japan
WPP Holds Talk Session “Creative Transformation by WPP” at ad:tech tokyo 2022
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WPP (Headquarters: London, UK, CEO: Mark Read), the world’s largest marketing communications group, will hold ad: tech tokyo 2022 ( At Adtech Tokyo 2022), we will set up a unique stage titled “Creative Transformation by WPP” and hold 15 talk sessions. On the 21st, WPP CEO Mark Read will participate live, and our staff, including WPP Japan CEO Kyoko Matsushita, will serve as session moderators, and we will invite specialists who are active in companies in Japan and overseas to take the stage. .
The WPP Stage will showcase case studies of WPP, including
award-winning works from the 2022 Cannes Lions International Festival of Creativity, highlighting the challenges facing global companies and the essentials to unlocking and driving growth for them. We will be discussing the power of creativity that cannot be done. The talk session schedule is as follows (details are
On October 20th, the stage “Connected Transformation – Marketing Transformation in Japan and overseas” will focus on marketing cases from Japan to the world, and from the world to Japan. We will discuss what creativity is that drives business transformation.
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In the keynote speech on October 20th, Kyoko Matsushita, CEO of WPP Japan, will give a presentation on the elements necessary for an organization that can respond quickly to change. Matsushita commented as follows. “We are very happy to be able to form a partnership with ad:tech tokyo 2022.Through this event that introduces innovations in the marketing industry, we will introduce the power and achievements of our creativity, We look forward to working with one person to bring about positive change in Japanese marketing and contribute to the further growth of the industry.We look forward to welcoming you to the WPP stage.”
About WPP in Japan
WPP (LSE: WPP, NASDAQ: WPPGY) is the world’s largest marketing communications group headquartered in the United Kingdom. With a mission to build a better future for our customers, employees, communities and the world through the power of creativity, data and technology, WPP empowers our clients through creative transformation. In Japan, AKQA, BCW, Geometry Ogilvy, Gray, GroupM, Hogarth, Landau & Fitch, VMLY&R, and Wunderman Thompson group companies combine their talents, skills and strengths to develop communication, experience, commerce and technology. We provide services to domestic and foreign companies in the field of For more information, please visit our website (https://www.wpp.com).
ad:tech tokyo 2022 overview
Date: October 20th (Thu)-21st (Fri), 2022
Venue: Tokyo Midtown & The Ritz-Carlton, Tokyo
9-7-1 Akasaka, Minato Ward, Tokyo 107-0052
Official site: http://adtech-tokyo.com/en
Visitor pass registration (free): https://adtech-tokyo.com/ja/for_visitors/ About ad:tech tokyo
ad:tech is an international marketing conference held in major cities around the world, where marketers from various genres such as advertisers, agencies, solution providers, and media gather. It was held for the first time in Japan in 2009 and will be held for the 14th time in 2022. As all technologies, not just ad technology, are involved in corporate marketing management, we always deliver cutting-edge information.

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