ZETA Co., Ltd.
Representative Yamazaki will give a seminar at [Online Shop Manager Forum 2022 Autumn]
“Retail media, the largest untapped market for online advertising. What are the important roles that advertising on EC sites and product searches play in digital marketing? will be on stage at the seminar on the theme of
ZETA Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, hereinafter referred to as ZETA), a leading company in commerce and CX that develops and sells EC product search, reviews, hashtags, and OMO solutions, will be open from Monday, November 7, 2022 to September 9, 2022. On Sunday (Wednesday), Impress Co., Ltd. will sponsor the “Online Shop Manager Forum 2022 Autumn” held online as a gold sponsor, and Yamazaki, the representative, will be “the largest untapped market for online advertising” retail media ”. What are the important roles that advertising on EC sites and product searches play in digital marketing? I will be on stage at a seminar titled.
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Online shop manager forum 2022 fall
As the 3rd party cookie regulation progresses, the destination of digital marketing, especially online advertising, is becoming a very important theme in the future. is making a profit.
With the expansion of retail media, which is also a place of engagement for users, the key is how to coordinate and utilize “product search,” “word of mouth,” and “hashtags,” which will become increasingly important in the future.
In this seminar, based on the know-how of ZETA, which has a high track record of processing EC search queries, we will discuss “What is the appeal of retail media advertising in post-cookies?”, “Why is search important?”, and “What is the relationship with UGC?” I will explain in detail, so please listen to it.
ZETA Seminar Overview
■ Date and time
November 7, 2022 (Monday) 13:05-13:45
■ track number
B1-3
■ Seminar title
“Retail media” is the largest untapped market for online advertising. What are the important roles that advertising on EC sites and product searches play in digital marketing?
https://netshop.impress.co.jp/event/ec#timetable1
Event requirements
Event name: Online shop manager forum 2022 autumn
Organizer: Impress Co., Ltd.
Date and time: November 7th (Monday) to 9th (Wednesday), 2022 11: 00-17: 55 Venue: Online
Cost: Free (pre-registration required)
Pre-registration/time schedule: https://www.evt-entry.com/ec_tokyo [Online Shop Manager Forum 2022 Autumn]
Through all 60 lectures, three days to talk about e-commerce & marketing now and the future.
It is an event that delivers useful information for “tomorrow’s work”, “next year’s work”, and “future business”.
