Gorilla Clinic (Medical Corporation Twelve Associations)
■ [2nd anniversary since launch] Sales channels have increased in line with the expansion of the men’s beauty market, and the cumulative sales of “Gorilla Cosmetics” have surpassed 230,000, actively providing a “skin diagnosis” experience that visualizes future blemishes and skin conditions.
◎Doctor’s Cosmetics Developed by Men’s Cosmetic Dermatology Department “Gorilla Cosmetics” plans to release 3 new products [shampoo, treatment, body wash] within the year in addition to the current 7 products. To the lineup of all 10 products
The “men’s beauty market” is growing rapidly against the backdrop of rising awareness of beauty among men.
In the case of Gorilla Clinic, a general beauty clinic for men with 22 clinics nationwide (Medical Corporation Junikai, Shinjuku-ku, Tokyo, General Director Fumihiko Inami), the number of visits per month exceeds 60,000. It is no longer unusual for men to visit beauty clinics for medical hair removal and skin care treatments, with an average of 3,000 male patients visiting the clinic every day. In fact, in the “Survey on men’s beauty awareness by generation” (*1.) conducted this year by our clinic targeting 2,026 men in their teens to 50s, “Men’s beauty is favorable or negative. 70% (69.3%) of the men answered “positive” to the question, “Do you like beauty?” I’m here. (*1.: Delivered in March 2022
In addition, our clinic entered the “men’s cosmetics (cosmetics for men) market” two years ago. Based on the knowledge of male skin from medical treatment, we developed [Doctor’s Cosmetics for Men “Gorilla Cosmetics”] and launched 5 products on December 15, 2020 [1. 5.Beauty cream] has started general sales.
In the following year, [6. It has sold over 230,000 copies.
In addition to the current 7 products, 3 new products [8. Shampoo, 9. Treatment, 10. Body wash] will be released within the year. We are planning a lineup of all 10 products.
About the increase in sales channels accompanying the expansion of the men’s beauty market and the Gorilla Clinic’s skin diagnosis machine (movable)
When “Gorilla Cosmetics” was first released, it was mainly sold at Gorilla Clinic and official EC sites, but now LOFT, Hankyu Men’s Building, Yodobashi Camera, BARNEYS NEWYORK, SAFARI LOUNGE and other major mass retailers and famous Expanding into various sales channels such as stores and major mall-type EC sites such as Amazon.co.jp. In addition, from January 2022, we will open pop-up stores at 10 locations nationwide, including department stores. In addition to trial use of the entire lineup, our clinic’s counselor staff conducts “free skin diagnosis” at physical stores.
This “skin diagnosis” uses the original model skin analysis machine “NeoVoir II Type-G” jointly planned by Gorilla Clinic with a beauty equipment manufacturer.
Using the data captured by four types of LED light sources, pores, wrinkles, skin tone, skin elasticity, moisture content, etc. can be measured and analyzed, and details such as future blemishes can be visualized and skin age can be confirmed. By quantifying and analyzing the skin condition, it can be used as an index for improvement measures in daily life.
In addition, since the skin diagnosis machine is a mobile machine, it can be provided in a wide range of situations, such as performing “skin diagnosis” at pop-up stores and events, as well as TV studio recording and magazine shooting. Please feel free to contact the Public Relations Department. (* It is also possible to provide skin diagnosis images)
Reference 1: In 2022, pop-up stores will be held at 10 locations nationwide. [Image 9
The Picture is a free skin diagnosis by our clinic counselor. Skin diagnosis is popular not only with men but also with women. * Pop-up store results (as of 2022):
Daimaru Tokyo, Shinjuku Marui, Hankyu Men’s Tokyo, Hankyu Men’s Osaka, Hakata Hankyu, Yodobashi Camera Akiba, Kita-Senju Marui, Arkakit Kinshicho, Sendai PARCO2, Jitsuken Aesthetic Medicine EXPO 2022 [Image 10
“Gorilla Cosmetics” Recent User Trends
Many of the users who purchase Gorilla Cosmetics are mainly students and businessmen in their 20s and 30s, but generation Z and men in their 40s and older, who are highly sensitive to beauty, are also interested in “easy to use even for skin care beginners” and “natural skin care products”. It has gained popularity among men of all ages, with positive reviews such as “It has a nice calm scent.”
(*The average age of people who purchased at our clinic is [29 years old]) In recent trends, although Gorilla Cosmetics is a men’s cosmetics brand, some people say that they use it as a couple and that they gave it to their girlfriend as a gift.
As the awareness of beauty becomes genderless, it is thought that the background is the diversification of ideas and changes in values, such as “I want to use what I want to use” regardless of gender.
A self-wrapping kit of 500 yen (tax included) is also on sale (*) for a limited time on the official EC.
“Gorilla Cosmetics” product lineup (10 products in total)
*All products are free of alcohol, mineral oil, petroleum-based surfactants, synthetic fragrances and colorings.
1. Foaming face wash “SE Wash & Shave” 150ml 2,000 yen (tax included) A face wash with dense foam that adheres to the skin, removing excess sebum and dirt, creating an environment in which skin-beautifying bacteria grow.
2. Lotion “SE Conditioner” 150ml 3,200 yen (tax included)
A lotion that moisturizes the stratum corneum while adjusting the balance of skin-beautifying bacteria, and prepares the skin with a well-textured and fearless impression.
3. Emulsion “SE Milk” 80ml 3,800 yen (tax included)
A milky lotion that adjusts the balance of skin-beautifying bacteria, keeps the stratum corneum moist and firm, and leads to glossy and youthful-looking skin.
4. Sunscreen “SE UV Protection” 30g 3,000 yen (tax included) It protects the skin from UV rays and invisible dirt in the
atmosphere, and protects the environment in which skin-beautifying bacteria grow. UV absorber free.
5. Essence “SE Medical Serum” 20g 3,500 yen (tax included)
A medicated double beauty essence with a dense creamy beauty essence that adheres firmly to deep troubled areas to prevent blemishes and improve wrinkles.
6. Hand Cream “SE Hand Cream” 65g 1,900 yen (tax included)
Hand cream that prevents rough and dry hands and leads to a moist and smooth texture
7. Emulsion for the whole body “SE Body Milk” 200ml 3,800 yen (tax included) A milk lotion that protects the whole body from dryness and keeps it moist and firm, even for those with sensitive skin.
8. Shampoo “SE Hair & Scalp Shampoo” 300ml 3,000 yen (tax included) *Scheduled to be released within the year
A shampoo that gently cleanses the scalp and hair while removing excess sebum that causes odors and dirt, leading to a healthy scalp environment.
9. Treatment “SE Hair & Scalp Treatment” 300ml 3,200 yen (tax included) *Scheduled to be released later this year
A treatment that can be used as a massage to loosen the scalp while giving the hair firmness and elasticity.
10. Body wash “SE body wash” 300ml 2,800 yen (tax included) *Scheduled to be released within the year
Abundant foaming firmly removes dirt. A body wash that cares for men’s skin that is “sticky due to dryness” while leaving moisture in the skin with adsorbed hyaluronic acid.
● [Reference video]: How to use Gorilla Cosmetics-SE Wash & Shave (foamy face wash)
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=qWMWEMXP3ls]
Reference 2: Cosmetic medicine “Dermapen 4” to solve men’s skin concerns The number of men who take care of their skin (beauty) is increasing, not only by using facial cleansers, but also lotions and milky lotions on a daily basis, including the use of basic cosmetics for men “Gorilla Cosmetics”.
However, in the “Survey on Beauty Awareness of Men by Generation” (*2) conducted by our clinic for 2,026 men in their teens to 50s, the question, “What is the appearance trouble (complex) that you want to overcome?” As shown in the graph on the right, 5 items ranked in the top 10 were related to “skin troubles”.
(*2.: Delivered in March 2022
With regard to “men’s skin care”, as the “importance of self-area” such as diet and home care is being talked about, care at specialized institutions is also attracting attention. Therefore, from December 15, 2022 (Thursday), our clinic will start offering “Dermapen 4”, a cosmetic medicine that is effective for acne scars and open pores, at an affordable price.
Gorilla Clinic’s acne scar treatment “Dermapen 4” (19,800 yen per treatment)
Dermapen 4 is one of the medical devices that solves pore problems. An ultra-fine needle that is even thinner than a human hair creates 1,920 holes in the surface of the skin that cannot be seen with the naked eye in one second.
By temporarily making countless small holes, it improves the natural healing power of the skin and improves the unevenness of acne skin. Collagen production is promoted during the repair process, and you can expect improvement effects on pores and fine wrinkles.
◎ Dermapen 4 specialty site
(Reception starts from December 8, 2022 (Thursday)):
https://gorilla.clinic/operation/skincare/equipment/dermapen/lp001/ ・Treatment clinics: Shinjuku Main Clinic, Shibuya Clinic, Ginza Clinic, Machida Clinic, Omiya Clinic, Yokohama Clinic, Osaka Umeda Clinic, Osaka Shinsaibashi Clinic, Kobe Sannomiya Clinic, Nagoya Ekimae Clinic, Fukuoka Tenjin Clinic
General beauty clinic for men “Gorilla Clinic”
◎ Medical department: Cosmetic dermatology, hair outpatient
◎ Toll-free number for first visit: 0120-987-118 (24 hours a day, 365 days a year)
◎ Treatment hours: 11:00-20:00 (irregular holidays, reservation required) ◎ Official website: https://gorilla.clinic/