RAVIPA Co., Ltd.
[12/8 (Thursday) Free Online Seminar] D2C business makes new business successful! Explaining everything from brand building to D2C launch│Subscription D2C Research Institute × YRK and co-sponsored seminar
Subsc D2C Research Institute Co., Ltd. (Headquarters: Ikebukuro, Toshima-ku, Tokyo; President: Toru Arai), which supports the launch of D2C, is a 127-year-old brand consulting company, YRK and Co., Ltd. (Headquarters: Chuo-ku, Osaka). , President and Representative Director: Shoichi Nakamoto) and co-sponsored seminars.
Due to many external factors such as yen depreciation and soaring raw material costs, many companies may be redesigning their medium- to long-term strategies. I think that you are going through trial and error every day, such as “How to set out a differentiating advantage from other companies?”
In this seminar, we will delve into the “D2C type business model” as one approach to succeed in new businesses, which is currently attracting attention.
The “D2C business model” is the development of own sales channels that do not rely on wholesalers, regardless of whether it is B2B or B2C, and it is said that it is easy to turn the PDCA cycle because the reaction from consumers is direct.
This time, “only one employee, annual sales exceeded 1 billion yen in just one year”
Toru Arai, CEO of Subsc D2C Research Institute Co., Ltd. / D2C consultant, will be on stage as a guest speaker.
In addition, we provide consulting such as long-term business strategy design that will be the pillar of the company.
Mr. Masahiro Suzaki, a branding strategist from YRK and Co., Ltd., will be on stage.
It is a seminar that carefully explains the “brand strategy
construction theory” and “strategy points from business plan to sales strategy” necessary to lead the “D2C type business model” to success. Please watch it.
■ Recommended for people like this
Person in charge of new business/new product development
Those who want to know everything from product development to marketing strategies from the customer’s point of view
Those who are considering new business development with the D2C business model ■ Date and time
Date: December 8, 2022 (Thursday) 12:00-13:00
Venue: This seminar will be held online.
Please participate from your PC or smartphone.
・ Part 1 12:00 – Brand strategy for successful new business
~ What is the strategy that captures the trends of the times and consumers ~ ・ Part 2 12:30 – Leading D2C business to success
~Business strategy, systemization, sales method~
Subscription D2C Research Institute Co., Ltd.
CEO / D2C Consultant
With only one employee from inexperienced in the EC industry, annual sales exceeded 1 billion yen in just one year of establishment. We have built an amazing “single item repeat mail order” business model. Currently engaged in consulting to expand the infinite possibilities of D2C to the world. By providing support from a “live” perspective as an active player, we are contributing to the achievement of 0 to 1, increased sales, and increased profits for many companies. In 2021, published the book “Subscription D2C Amazing Selling Method”. [Image 4
YRK and Co., Ltd.
Joined YRK and Co., Ltd. in 2015. (& enrolled in TOKYO). Branding Strategist of the Brand Creative Unit (BCU). Soon after joining the company, he gained experience in a wide range of communication areas for outer wear, including promotion planning, media buying, SNS consulting, talent casting, video production, website production, and event management. Since 2018, he has expanded his activities to the strategic field, and provides brand strategy consulting from a thorough consumer perspective, from long-term business strategy design, which is the pillar of a company, to short-term promotion design. In addition, in order to understand the real psychology of consumers, he actively works on behavioral / psychological analysis using SNS and tech, leading to a brand that shines strongly even in an increasingly complex society.
■ YRK and Co., Ltd.
Head office: 2-6-6 Kawaramachi, Chuo-ku, Osaka
Representative: Shoichi Nakamoto, President and Representative Director HP: https://www.yrk.co.jp/
■ Subscription D2C Research Institute Co., Ltd.
Head office: 2-43-1 Ikebukuro, Toshima-ku, Tokyo
Representative: Toru Arai, President and CEO
(100% subsidiary of RAVIPA Co., Ltd.)
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