November 24th is Japanese Washoku Day Investigating whether
opportunities to cook and eat Japanese food are decreasing!
Kiwami (3M Co., Ltd.), which provides Root Vanish, a hair care series for gray hair at bath time, conducted various questionnaire surveys on the theme of “how often to eat Japanese food” on the day of Japanese food. How close is Japanese food to our lives? We conducted a survey from the question. Please take a look to the end.
November 24th is Japanese Food Day. November 24th is a day to reconsider the importance of preserving and passing on to the next generation “Washoku, the traditional food culture of the Japanese,” which was registered as a UNESCO Intangible Cultural Heritage in 2013. Japanese Food Day” was enacted.
Many Japanese people think that it is natural to eat Japanese food every day, but in recent years, Western and Chinese cuisines have become popular.
Therefore, Kiwabi (3M Co., Ltd. https://jp-shop.kiwabi.com/), which provides a hair care series for gray hair at bath time, Root Vanish, has a theme of “how often to eat Japanese food” on the day of Japanese food. We conducted various surveys. How close is Japanese food to our lives? We conducted a survey from the question. Please take a look to the end.
1. Frequency of eating Japanese food
At Kiwami, we conducted a survey asking, “Do you eat Japanese food every day?” 16% of the respondents answered that they eat Japanese food for almost every meal, and 55% answered that they eat Japanese food at least once a day.
Japanese food is good for health and has many flavors that Japanese people like, so it seems that many people incorporate it into their daily meals. Also, Japanese food is probably the best side dish that goes well with rice, which is the staple food.
However, 24% of the respondents answered that they eat more western and Chinese food than Japanese food, and 5% answered that they don’t eat Japanese food much. It turns out that there is
2. Do you have the opportunity to eat the local cuisine where you live? Even though it is simply called washoku, the seasoning is different in each region of Japan, and even the same ingredients are cooked in different ways. Isn’t it local cuisine that shows the charm of the land?
Therefore, we conducted a questionnaire asking, “Do you have the opportunity to eat the local cuisine where you live?” Only 15% of the respondents answered that they ate well on a regular basis.
The most common answer was “I rarely eat it” at 38%, and 31% answered “I eat it during seasons and events”.
In addition, a certain number of people, 16%, answered that they did not know what local cuisine was like. There are some people who say that the younger generation will not understand the dishes that have been handed down from long ago unless their parents and grandparents have the opportunity to cook them.
The further Japanese culture goes, the more young people who don’t know about local cuisine may increase.
3. Image of Japanese food
From here, I would like to introduce a survey I conducted on the image of Japanese food. The first question is, “What is your image of Japanese food?”
The most common answer was “good for health” at 43%, followed by “good nutritional balance” at 31%. In addition, a certain number of respondents, 24%, said that they were meeting Japanese people. [Image 4
Japanese cuisine has many dishes that use seasonal ingredients and plenty of vegetables, so I think Japanese people have an image of it being good for the body. Also, there is an image that there are many lighter tastes compared to Western food.
Next, we conducted a questionnaire on the negative image of Japanese food. Then, the most negative image is “time-consuming” at 59%. [Image 5
Japanese cuisine is a genre that has many dishes that are carefully prepared and slowly simmered over time. Therefore, people who are not used to making it cannot get rid of the image that it takes time and effort.
In addition, 15% said that they had a simple image, 14% said that it was difficult to cook, and 8% said that they had an old image. Boiled dishes are often boiled with root vegetables and there are not many colorful ingredients. Also, some people seem to find it difficult to cook because they have to mix seasonings such as soy sauce, mirin, and sake in a well-balanced manner.
In addition, children’s favorite foods are often compared to western foods such as curry, hamburgers, and pasta, so it is true that some people have a slightly old-fashioned image of Japanese food. Especially among the younger generation, when it comes to dining out, they often choose Western food, and as they get older, many people seem to like Japanese food.
When I was a child, I sometimes wanted to eat a lot of meat dishes. Washoku, which suits the tastes of Japanese people, is easy to maintain a nutritional balance and should be actively eaten. Daily diet is also connected to the health of hair. If you eat a well-balanced diet, you will be able to take in the necessary nutrients properly, so you should be careful to keep your hair beautiful.
Also, for the health of your hair, not only your diet, but also your daily hair care should be taken seriously. For daily care, try Kiwami’s gray hair dye series “Root Vanish” to maintain healthy hair with hair care.
Kiwabi’s treatments are additive-free products that do not use parabens, fragrances, mineral oils, silicones, etc., and are gentle on the hair.
You can apply for Kiwabi from the direct sales site
Please see here for other research by Kiwami.
・Survey period October 2022
・Investigation agency CrowdWorks Co., Ltd.
・ Survey target 100 men and women in their 20s to 50s
・Number of valid responses: 100
・Survey method Questionnaire survey by Internet crowdsourcing site “Crowdworks”
Details about this release: