Japan Health and Food Education Association
84.5% of respondents said that the increase in the price would increase the burden on household budgets! Foods that feel the price increase No. 1 “cooking oil”, No. 2 “bread”, No. 3 “eggs/dairy products” You can save tens of thousands of yen in a month! ? Professional advice! “Healthy and food-saving diet”
Due to the weak yen and soaring raw material prices, the prices of 833 food and beverage items were raised in November as well. If this continues, the burden on household budgets will likely increase. Therefore, the Japan Health and Food Education Association, which solves various problems from “food” and creates a healthy society, has established “Rice Food Day” (established in Mie Prefecture) and “Rice Day” on the 18th of every month. (Established by the Agricultural Products Distribution Division, Iwate Prefecture Agricultural Administration Department), we conducted an awareness survey on “food expenses” for 998 women nationwide who have children aged 20 to 60. [Image 1
Survey period: November 4-5, 2022
Survey method: Internet survey
Survey target: Women nationwide with children aged 20 to 60
Number of valid respondents: 998 (249 each in their 20s and 50s, 250 each in their 30s and 40s)
Research agency: Freeeasy
* When using the survey results of this release, please specify “Research by the Japan Health and Food Education Association”. Survey results
When asked, “Do you feel the price rises at supermarkets and other food stores compared to last year? Also, did the price rises increase the burden on your household budget?” It became very big” (48.7%). Combined with 35.8% who said, “I feel the price increase has increased the burden on my household budget”, it turns out that 84.5% feel that the price increase has increased the burden on their household budget. In addition, there were also responses such as “I feel the price increase, but it will not be a burden on the household budget” (8.0%) and “I do not feel the price increase” (2.5%).
When we asked those who answered that they felt a price increase, “What food would you feel a price increase in?” 50.2%). “Meat / seafood” (45.1%), “vegetables” (44.7%), “processed food (instant, retort, frozen food, etc.)” (47.6%), “seasoning” (44.6%), “seasoning” (44.6%), ” Flour” (42.7%) was also conspicuous, but few people felt the price increase of “rice” (16.8%), which is the staple food. [Image 3
We asked those who feel that their household budget has increased, “What is the closest thing to your awareness of food expenses?” 38.4% answered that they “do not buy anything other than what they need” (38.4%), followed by 23.5% that “buy mainly cheap items such as those that are discounted”, and 12.0% that they “are conscious of saving money” (12.0%). %), and “buy in bulk” (10.1%).
Next, we asked them, “What do you think is an effective way to save on food expenses?” The most common response was “Refrain from eating out” (54.2%), followed by “Refrain from luxury items such as sweets and alcohol” (33.7%), and “Refrain from ready-made side dishes” (30.4%). [Image 5
Rice teacher Yukiyo Kashiwabara gives advice on “a healthy diet that is highly effective in saving food costs”
Looking at the awareness survey this time, it seems that many people feel the impact on their household finances due to the continuing increase in food prices. In the household budget, food costs are a large variable cost, so you want to keep them as low as possible. However, daily eating habits have a big impact on health, and wrong savings can actually increase unnecessary expenses. It is important for family health and harmony that the daily dining table is delicious and satisfying.
Therefore, we will advise you on a “healthy and cost-saving diet” that will not be defeated by the price increases of food that you do not know how long it will last.
●General eating habits tend to be costly
“In general, most of the food expenses are on the side dishes.” If you try to prepare many side dishes, not only will it take time and effort to cook, but the utility bills will increase accordingly, which may lead to food loss. If you increase the number of items by using ready-made seasonings and processed foods such as ○○ no Moto, or buying side dishes, the frequency of using convenient items will increase, and the cost will rise further.
On the other hand, noodles such as bread, pasta, ramen, and udon can be eaten easily without side dishes, but the cost per serving tends to be relatively high, and the cost per serving tends to be relatively high. I feel sick.
●Aren’t you saving money that has an adverse effect on your health by lowering the quality?
41.6% of the respondents answered that they “buy mainly cheap items such as those that are discounted” and “buy the same items at a lower price than before” regarding their awareness of food expenses. The nutritional value of vegetables and fruits declines in proportion to their freshness, while the quality of meat, seafood, eggs, etc. declines and safety issues arise. If you change the seasoning to a cheaper one, the umami will be reduced, and the amount used may increase, and the type and amount of additives may increase, so be careful.
Also, buying in bulk is not recommended, as it can lead to food loss if you can’t eat it all or the expiration date has passed.
“Refraining from eating out and eating out,” which was said by many to be effective in saving money on food, may make it difficult to get a sense of fulfillment and enjoyment, so try to enjoy yourself in moderation.
●Recommendation for “rice life”
A typical modern meal often has a ratio of 3 rice to 7 side dishes. If you change this to “Rice 6: Side dish 4”, which reduces the number of side dishes and increases the amount of rice, you can lead a diet that is highly effective in saving food costs while raising your health level. When the number of side dishes is reduced, not only food costs but also seasoning and utility costs are reduced. Rice has not been affected by recent price hikes, and it is a cheap and satisfying food item (*1). I can.
In addition, rice contains proteins, vitamins, minerals, dietary fiber, etc., which are essential for a healthy life. It has the effect of In other words, if you live on rice, you can reduce unnecessary expenses (medicine, supplements, cosmetics, massage fees, etc.) that were spent to improve your physical condition. Maybe you can make tens of thousands of dollars in a month.
The recommended “rice life” is to raise the quality of high-grade ingredients such as rice and miso. This will make your food taste better and make you feel more satisfied.
*1 Depending on the variety, rice is around 30 yen per rice bowl (150g). About the Japan Health and Food Education Association
With the enactment of the 2005 Shokuiku Fundamental Law, the Japan Health and Shokuiku Association has developed a unique educational program that enables sustainable dietary advice that matches each individual’s lifestyle and has started its activities. did.
Through more than 20 years of health and food counseling, what is necessary to listen to and solve the worries and questions of more than 40,000 people is not only knowledge of nutrition, but also medicine, brain science, and psychology that support health. This is because I felt that it was necessary to acquire various peripheral knowledge such as science, kinesiology, and perspectives when choosing food.
At our association, we feel that there is an urgent need for education to acquire the ability to select what is most necessary for achieving good health, regardless of the health boom.
We also believe that the spread of health education that everyone can readily understand will lead to the creation of a society in which people can live energetically and have a purpose in life.
Based on “healthy food education”, we will solve various problems from food, such as training instructors, developing health management education programs, and revitalizing regions through health support for local residents, and helping as many people as possible. We aim to contribute to society by achieving good health.
Representative Director Yukiyo Kashiwabara Profile
Based on his experience in providing food support to more than 100,000 people, he has focused on the constitution and lifestyle of the Japanese people, and has established a unique method that focuses on rice (mixed grain rice) and aims to “build a healthy body by eating well.” He has provided dietary support and advice to boxing world champions and other top athletes, business owners, and models, and has appeared in numerous media outlets, including television, newspapers, radio, and magazines. He has a reputation for giving advice that produces results for a wide range of clients, from children to the elderly, actresses and top athletes.
For more than 25 years, as a health branding expert, he has supervised employee training, menu development, food education seminars for adults, and promoted health projects with listed companies and local governments nationwide. We are also focusing on training specialists in health food education. He has held seminars and lectures not only in Japan but also overseas such as New York and Taiwan, and has received a great response with more than 2,000 times so far. His books “How to Eat to Lose Weight from Your Stomach” (Mikasa Shobo) and “Food for a Tireless Body” (PHP Institute) have sold over 150,000 copies in total.
In addition, on the YouTube channel “Rice Channel “How to eat that will change your life”” and SNS, you can find tips on how to improve your physical condition with meals and live a happy life, as well as tips on solving various problems such as rough skin, high blood pressure, sensitivity to cold, and constipation. is distributed and explained.
Trade name: Japan Health and Food Education Association
Location: 3rd floor, Ishibashi Kogyo Funamachi Building, 8-2 Funamachi, Shinjuku-ku, Tokyo
Representative Director: Yukiyo Kashiwabara
Established: December 28, 2011
Business: Consulting business in the field of food and health, lecture business, human resource development/education/training business URL: https://jhe.or.jp/
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