A large survey of 330 people on what they were happy to buy on Black Friday! The first place is “household appliances”

secret place Co., Ltd.
A large survey of 330 people on what they were happy to buy on Black Friday! The first place is “household appliances”

secret place Co., Ltd. (Setagaya-ku, Tokyo, President: Yuya Takeuchi) targets a total of 330 men and women in their 20s and over in the media “luxury navigator” that introduces carefully selected luxury items from all over the world. In addition, we conducted an Internet survey on [good things to buy on Black Friday]. We announced the results of surveys such as “Top 5 items that were good to buy on Black Friday”, “Top 5 items that you regret buying on Black Friday”, and “Luxury items that you can buy cheaply on Black Friday”.
Black Friday, a big sale before the end of the year, has already spread in Japan. Black Friday this year is November 25th. Amazon, Rakuten Ichiba, Aeon, etc. will carry out large sales for several days before and after Black Friday.
This year’s Black Friday, many people are still undecided about what to buy. Therefore, this time, the “luxury navi” editorial department conducted a questionnaire survey of 330 men and women in their 20s and over, and investigated the “ranking of things that were good to buy on Black Friday” and “the aim of this year’s Black Friday”.
As a result, the actual situation of “things that were good to buy on Black Friday” became clear.
Survey outline
[Image 1d99303-7-3697cd558e93f48b8884-0.png&s3=99303-7-63d3668fdc9f4d1b5e3faee398e727ea-600x400.png
Survey on the best things to buy on Black Friday
Survey target: 330 men and women in their 20s and over
Survey date: October 18, 2022 to October 26, 2022
Survey method: Internet survey
Top 5 best things to buy on Black Friday
[Image 2d99303-7-3a823620263df1149b47-1.png&s3=99303-7-fd74fa6a5b78376ee42494844b038a02-600x400.png
One of the best things I bought on Black Friday was home appliances. ● No. 1: Home appliances
There was a voice like this from a person who was glad to buy home appliances. “Because it was cheaper than when I bought it normally, and I got a lot of points.” (32-year-old female)
“It was always expensive and I couldn’t buy it, but it was about 3,000 yen cheaper on Black Friday.” (22-year-old female)
“Because the discount rate was high and it was easy to buy.” (36-year-old male) “I was worried about buying it for a long time, and it was the reason I bought it.” (42-year-old female)
“I’ve been wondering about it for a long time. It was a good deal because the price was very cheap on Black Friday.” (36-year-old male) When asked why they were happy to buy home appliances, many said, “The price has dropped significantly and I am satisfied because I feel it is a good deal.” Because the discount rate is high, it seems that it has become an opportunity to purchase products that have been worried about buying for a long time.
● No. 2: Clothing
This is an opinion from a person who was glad to buy clothing. “Because the things I wanted were cheaper at the turn of the season.” (34-year-old female)
“Because it was the beginning of the season, I was able to buy things that were not cheap.” (33-year-old female)
“Winter clothes are expensive, so I was happy that I could buy them at a low price without waiting for the winter sale.” (41-year-old female) “The durability is high for the price, and it was surprisingly comfortable to wear.” (25-year-old male)
“My child’s suit is only worn once at a piano recital, but it was expensive, so I was able to buy it at a very low price on Black Friday.” (48-year-old female)
As for the reason why they were glad to buy the clothing, they said, “I’m glad I was able to buy the winter clothing I need for the coming season at a low price.” A lot of people are happy to see the prices go down when there aren’t many winter sales.
● No. 3: Food and Beverages
Here are the reasons why people were glad to buy food and beverages. “I drink a lot of black tea, but small boxes cost money, so I’m aiming for a sale at a store that sells it all at once.” (35-year-old female) “In our household, we were able to get stockpiles that are in demand at a much lower price than usual.” (45-year-old female)
“Because I think I was able to buy it at a lower price than usual.” (24-year-old female)
“Because I was able to buy a lot of products at a low price.” (30-year-old male) “Because we will be consuming a lot of potatoes in hot pots as we approach winter.” (52-year-old male)
As reasons why they were happy to buy food and beverages, many said, “I was able to get a lot of the things I needed for my daily life at a low price.” It seems that the reason for satisfaction is that the money for daily necessities such as food and beverages can be kept cheap.
● No. 4: Daily necessities
Reasons such as this from person who was glad that we bought daily necessities. “Buying in bulk was cheap and a good deal.” (48-year-old male) “I’m glad I was able to buy it at a great price because it’s a consumable item that I use every day.” (28-year-old female)
“Because I was able to buy what I usually buy at a much lower price than the regular price.” (35-year-old female)
“It was just about time to buy a new one, so I was able to get an expensive item at a slightly lower price.” (38-year-old female) As for the reasons why they were glad to buy daily necessities, many said that they were able to buy all the consumables they use every day at a low price. As with food and beverages, many said they were satisfied with being able to buy daily necessities at a great price. ● No. 5: Personal computers and office supplies
A person who was glad to buy a computer or office supplies had the following opinion.
“I’m glad I was able to purchase it at a much lower price than the regular price.” (25-year-old male)
“I’ve wanted one for a long time, but I was able to buy it cheaply on sale.” (31-year-old male)
“I’ve wanted it for a long time, so I’ve been waiting for the day when it’s cheaper.” (46-year-old male)
“I’m considering buying a new laptop, so the timing is perfect, and I’m satisfied that I made a good purchase.” (48-year-old female) As reasons why they were glad to buy computers and office supplies, many said, “I bought the things I wanted because they were cheaper.” Even if it is an expensive item that you want but can’t buy, many people seem to buy it because of the high discount rate.
Top 5 things I regret buying on Black Friday
[Image 3d99303-7-51524d1ecef746299ba8-2.png&s3=99303-7-869b59dcae806c1ad447c6b9c59fb51d-600x400.png
The result is that most people have never failed to shop on Black Friday. The second place was the result of clothing.
● 1st place: I have never failed
A voice like this from a person who has never failed.
“I don’t buy luxury items, so I never make mistakes.” (59-year-old female) “I don’t buy expensive things because the things I need for life are cheap.” (40-year-old woman)
“I only bought what I really wanted, so I don’t think I’ve failed.” (45-year-old female)
Many of those who have never made a mistake said, “I haven’t made a mistake because I don’t buy expensive things.” It seems that many people see this as an opportunity to buy items they use all the time and consumables at a great price.
● No. 2: Clothing
There was a voice like this from a person who bought clothing and regretted it. “I failed because the size didn’t fit.” (40-year-old woman)
“I bought it because it was cheaper, but I didn’t wear it very often.” (35-year-old female)
“Because I was confused by the cheap price, I ended up buying something in a color that I don’t wear very often.” (44-year-old female)
“I thought it was cheap and rushed to buy it, but it was cheaper on the ABC Mart site.” (39-year-old female)
“I bought it on impulse, so I thought it would be better if I thought about it slowly.” (28-year-old female)
When asked why they regretted buying clothing, many said, “The size didn’t fit me,” and “I bought something I didn’t need because of the discounted price.” There are also people who feel that they have made a mistake by buying without thinking deeply about it.
● 3rd place: Home appliances
This is an opinion from a person who regretted buying a home appliance. “After all, I only used it once, so I’m glad I didn’t buy it.” (33-year-old female)
“Because it was outdated and old, the performance was surprisingly normal, and it was cheaper to look online and I found the latest one.” (30-year-old female)
“I didn’t check the specs carefully.” (35-year-old female)
“Because I didn’t have a chance to use it.” (24-year-old male) When asked why they regretted buying a home appliance, they said, “I didn’t use it much,” and “The model was old, and the price wasn’t that low.” It seems that the reason for regret is that they did not compare with other companies or did not check the product carefully. ● No. 4: Food and Beverages
Here are the reasons why people regretted buying food and beverages. “Because I bought a lot and the expiration date has passed.” (44-year-old female)
“I didn’t check the expiry date carefully.” (44-year-old female) “I got tired of eating too many.” (37-year-old female)
“Because Gyomu Super is cheaper.” (28-year-old male)
When asked why they regretted buying food and beverages, many said that they were tired of buying too much and that the expiration date had passed. It is attractive that you can buy it in large quantities at a low price, but it is important to check the expiration date. ● No. 5: Personal computers and office supplies
This is the reason why people who regretted buying computers and office supplies.
“Because the OS was old.” (57-year-old female)
“I bought it because I was lured by the discount, but it wasn’t easy to use.” (50-year-old female)
“I bought it because the cheap ones were even cheaper, but it broke right away.” (23-year-old female)
When asked why they regretted buying a computer or office supplies, some said, “The product broke quickly or was not user-friendly.” It is important to check the market price and specifications of the product. Black Friday’s ‘cheapest’ luxury goods
[Image 4d99303-7-671b1ee7e9c7b140c228-3.png&s3=99303-7-0c64bf23f94c04fc1006164f58cad3f9-600x400.png
Appliances were the number one cheap luxury item on Black Friday. ● No. 1: Home appliances
There was a voice that there was a discount for home appliances as follows. “Cordless vacuum cleaner: 50% discount” (26-year-old female) “Drum-type washing machine: 30% discount” (24-year-old female) “TV: 30% discount” (37-year-old male)
“Microwave oven: 20% discount” (30-year-old female)
“Air purifier: 40%” (39-year-old female)
On average, household appliances are often discounted by 30% to 50%. There are big discounts going on.
● No. 2: Personal computers and office supplies
There was an opinion that there was a discount such as the following for personal computers and office supplies.
“Laptop computer: 25% discount” (40-year-old female)
“Monitor: 15% discount” (23-year-old male)
“Desktop PC: 15% discount” (21-year-old female)
“Wireless keyboard: 30% discount” (23-year-old female)
“Condenser microphone: 20% discount” (31-year-old male)
On average, PCs and office supplies are often discounted by 15% to 30%. Impression that the discount rate is not higher than home appliances.
● No. 3: Clothing
There were voices saying that there were discounts for clothing items as follows.
“Branded bag: 50% discount” (30-year-old female)
“Coat: 40% discount” (54-year-old female)
“Business suit: 40% discount” (39-year-old male)
“Autumn/winter knitted tops: 20% discount” (35-year-old female) “Children’s clothes: 80% discount” (32-year-old female)
On average, clothing seems to be discounted by 40% to 60%. Some even offer more discounts. Because of the high discount rate, it seems that many people buy things that are one rank higher than usual.
● No. 4: Cosmetics/Beauty
There was an opinion that cosmetics had the following discounts. “Foundation: 50% discount” (32-year-old female)
“Lotion: 30% discount” (33-year-old female)
“Essence: 40% discount” (29-year-old female)
“Face pack: 30% discount” (29-year-old male)
Cosmetics seem to be discounted about 30% to 40% on average. It’s also a good time to try famous brands and luxury goods.
● No. 5: Food and Beverages
There was an opinion that food and beverages had the following discounts. “Wine: 30% off” (50-year-old male)
“Meat: 30% off” (47-year-old female)
“Sweets: 30% off” (58-year-old female)
On average, food and beverages are often discounted by 15% to 30%. Some people buy luxury gifts at great prices.
This year’s Black Friday goals
[Image 5d99303-7-54cc61f70e46bc757a3a-4.png&s3=99303-7-db70f44fffbb582eb93ffe1110190407-600x400.png
Home appliances were the number one target for this year’s Black Friday. ● No. 1: Home appliances
There was such a voice from the person who chose home appliances. “I’m thinking of buying it when it’s time to replace it and it’s cheap.” (34-year-old female)
“It doesn’t usually get cheaper, so if it’s cheaper on Black Friday, it’s a good opportunity, so I’d like to buy it.” (46-year-old male) “I want it for winter.” (21-year-old female)
As a reason for choosing home appliances, there were many voices saying, “I want to buy something I want to replace or refurbish at a good price at this opportunity.” It is important not to buy on impulse, but to purchase what you really need systematically. ● No. 2: Clothing
There was a voice like this from the person who chose clothing. “It’s a daily necessity, so I want to buy it at a reasonable price. I always buy clothes every year.” (40-year-old woman)
“Because it’s the perfect time to buy winter clothes at the turn of the season.” (35-year-old female)
“Children’s clothes are consumables, and they go out of size quickly, so I need them, and I want to keep them cheap.” (45-year-old female) As a reason for choosing clothing, many said, “I want to buy winter clothing at a great price when the season changes.” There are also people who say, “I want to buy expensive items such as suits and dresses that I don’t use often but as cheaply as possible.”
● No. 3: Food and Beverages
Here are some comments from those who chose food and beverages. “It’s an essential part of our lives, so if it’s even a little cheaper, it would be very helpful.” (54-year-old male)
“Because I’m planning to replenish the necessities on that occasion.” (50-year-old male)
“Because the cost of living can be kept low.” (45-year-old female) As a reason for choosing food and beverages, there were many voices saying, “I want to finish the cost of daily necessities cheaply.” Some people take advantage of this opportunity to buy things they usually buy in bulk.
The overall opinion is that it is important to decide what to buy in advance, rather than buying on the spur of the moment. Also, it is essential to thoroughly research the contents and specifications to see if it is really cheaper.
Overview of secret place Co., Ltd.
■ Management media “luxury navigation”
https://kokyunavi.jp/
“High-class Navi” is a media that introduces carefully selected luxury goods from all over the world. For a little daily stimulation, for someone’s gift… We offer an encounter with “something better than usual”.
▼ Articles that conducted a questionnaire survey
https://kokyunavi.jp/black-friday-katteyokattamono/
■ Overview of secret place Co., Ltd.
Name: secret place Co., Ltd.
Head office location: 1-4-33 Taishido, Setagaya-ku, Tokyo Ark Building 4F Established: June 14, 2021
Representative: Yuya Takeuchi, President and Representative Director URL: https://secretplace.co.jp/
URL: https://kokyunavi.jp/
URL: https://lovefeed.jp/

Details about this release:
https://prtimes.jp/main/html/rd/p/000000007.000099303.html


rehow

Leave a Reply

Your email address will not be published.

%d bloggers like this: