Ace Co., Ltd. The popular color of colored contacts varies depending on the purpose of purchase. Will “total coordination” like Rino Sashihara expand the range of use?

Ace Co., Ltd.
The popular colors of colored contact lenses change depending on the purpose of purchase. Will “total coordination” like Rino Sashihara expand the range of use?

The popular colors of colored contact lenses change depending on the purpose of purchase. Will “total coordination” like Rino Sashihara expand the range of use?
The popular colors of colored contact lenses change depending on the purpose of purchase. Will “total coordination” like Rino Sashihara expand the range of use?
Ace Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Masashi Yamashita), which operates the EC site “QUEEN EYES” for colored contact lenses (colored contact lenses), has purchased colored contact lenses even once. We conducted a questionnaire survey on the reasons for purchasing colored contact lenses and the colors to choose from among those who have.
[Summary of questionnaire results]
Regardless of age or gender, the primary reason for purchasing is “I want to make my eyes look bigger and more beautiful.”
Prescription × brown × one day, the mainstream of colored contact lenses is daily use
Popular colors change depending on purchase purpose
[Survey overview]
・ Survey target: People who have purchased colored contact lenses even once ・Survey area: Nationwide
・ Survey period: October 3, 2022 to October 17, 2022
・Survey method: Collect responses using a crowdsourcing service ・Number of responses: 300
Regardless of age or gender, the primary reason for purchasing is “I want to make my eyes look bigger and more beautiful.”
46% of respondents in their 30s and 24% in their 20s make up 70% of the total. [Image 1

Chart: Age of Respondents
In terms of gender, 73% were female. Although it still has a large female user base, 24% of its users are male. One of the reasons for this result seems to be the recent expansion of the market for men’s makeup items.
Regarding the question “What is your primary reason for purchasing colored contact lenses?” in the survey conducted this time, the results were not divided by generation or gender, and the most common answer was “I want to make my eyes look bigger and more beautiful.” Collecting votes.
[Image 2

Chart: Primary purpose of purchasing colored contacts
Although there is some variation in the generation and gender of the respondents, the purpose of using colored contact lenses seems to be common.
Prescription × brown × one day, the mainstream of colored contact lenses is daily use
In response to the question, “Which color contact lens do you choose the most?”, Brown was the most popular among the eight colors. [Image 3

Chart: Most popular color contact lenses
Below are the rankings.
[Popular color ranking]
1st place Brown (203 votes)
https://www.queen-eyes.com/c/color/brown
2nd place Gray (29 votes)
https://www.queen-eyes.com/c/color/gray
3rd place Blue (23 votes)
https://www.queen-eyes.com/c/color/blue
4th place Black (18 votes)
https://www.queen-eyes.com/c/color/black
5th place Red (11 votes)
https://www.queen-eyes.com/c/color/red
6th Place Green (7 votes)
https://www.queen-eyes.com/c/color/green
7th place Pink (4 votes)
https://www.queen-eyes.com/c/color/pink
8th place purple (4 votes)
https://www.queen-eyes.com/c/color/purple
Also, in response to the question, “Have you ever purchased colored contact lenses, prescription or non-prescription?”
[Image 4

Chart: Prescription/non-prescription colored contact lenses to purchase From this result, it can be seen that the daily use of colored contact lenses is widespread.
And in the question about the wearing period, one day accounted for more than 80%.
[Image 5

Chart: How long you should wear your colored contact lenses
The following is the number of votes by wearing period.
One day (242 votes)
https://www.queen-eyes.com/c/Period/1day
2 weeks (35 votes)
https://www.queen-eyes.com/c/Period/2week
1 month (23 votes)
https://www.queen-eyes.com/c/Period/month
One-day use seems to be common among colorcon users.
It is also worth noting that 32% of respondents answered, “To change the impression of the eyes according to makeup and fashion” when asked about the purpose of purchasing colored contacts, which was the second most common answer.
[Image 6

Chart: Primary purpose of purchasing colored contacts
As the daily use of colored contact lenses becomes common, it is believed that there is an increasing demand for casually enjoying various colored contact lenses for each makeup and fashion style. This seems to be one of the reasons why one day is becoming mainstream. Popular colors change depending on purchase purpose
It was also found that there is a difference in the color of the popular colored contact lenses between those who answered “I want to make my eyes look bigger and more beautiful” and those who answered “To change the impression of my eyes according to makeup and fashion.” What I would like to focus on here is that black and red, which are in the top 5 most popular colors for people who want to make their eyes look bigger and more beautiful, are in the top 5 for people who want to change the impression of their eyes according to makeup and fashion. , Both are the result of the bottom (tie votes).
[Image 7

Chart: The color contact lenses most often chosen by respondents who want to make their eyes look bigger and more beautiful
[Image 8

Chart: Color contact lenses most often chosen by respondents to change the impression of their eyes according to makeup and fashion Furthermore, for the purchase purpose of “to change the impression of the eyes according to makeup and fashion”, the vote rate of gray was 3 times higher and the vote rate of blue was 5 times higher than that of “I want to make my eyes look big and beautiful”. It is
The most popular color for all answers is brown, but it became clear that the color chosen changes depending on the purpose of use. The fact that popular colors change depending on the purchase purpose seems to be related to Colorcon’s image model.
According to the previous questionnaire survey, “About 50% of color control buyers decide on an ‘image model’. Will the use of models for the middle generation lead to market expansion?”, we know that nearly half of the respondents decided to purchase colored contact lenses based on their image model.
Among the image models, Rino Sashihara, who has gained popularity by far, not only serves as an image model, but also produces the brand. Color contacts produced by Rino Sashihara “TOPARDS”
https://www.queen-eyes.com/c/TOPARDS
I am also involved in the production of cosmetics brands.
Rino Sashihara-produced cosmetic brand “Ririmew”
・ Official website: https://www.ririmew.com/
・ Official Instagram: https://www.instagram.com/ririmew_official/ Like Rino Sashihara, image models themselves present “total
coordination of colored contact lenses and makeup”, and the number of people who purchase colored contact lenses “to change the impression of the eyes according to makeup and fashion” is further expanding. may continue. In addition, I think that the color development that suppresses trends, styles, and seasonality will expand the way you can enjoy other than brown.
Depending on the balance with makeup and fashion, the designs and colors of colored contact lenses are likely to diversify further.

About QUEEN EYES
URL: https://www.queen-eyes.com/
Queen Eyes is an EC site that handles many popular colored contact lenses. You can search for products by brand, image model, color, etc., and you can purchase colored contact lenses with free shipping nationwide (even if you purchase one).
【Company Profile】
Company name: Ace Co., Ltd.
Location: 1-6-1 Roppongi, Minato-ku, Tokyo
Representative: Masashi Yamashita
Established: May 2, 2008
URL: https://www.acegroup.co.jp
Business description: Information system business, product sales service business
[Contact]
Company name: Ace Co., Ltd.
Location: Izumi Garden Tower 37F, 1-6-1 Roppongi, Minato-ku, Tokyo TEL: 03-6280-3140 FAX: 03-6280-3141
Email address: info@acegroup.co.jp
Details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000051991.html


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