AFRIKA ROSE × SHIFT 80, collaboration items will be released from Tuesday, November 15th. 40 school lunches or 20 packs of sanitary napkins will be delivered to slums in Africa for each set sold.

Kotatsu Co., Ltd.
AFRIKA ROSE × SHIFT 80, collaboration items will be released from Tuesday, November 15th. 40 school lunches or 20 packs of sanitary napkins will be delivered to slums in Africa for each set sold. A limited number of charity collaboration items with tote bags made at a workshop in Kibera, a slum in Nairobi, Kenya.

The ethical brand “SHIFT 80” operated by Kotatsu Co., Ltd.
(Headquarters: Hinodecho, Nishitama-gun, Tokyo, Co-CEO: Miggy Sakata) is operated by Asante Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Hideyuki Tanaka). We will collaborate with the lifestyle brand “AFRIKA ROSE”.
The collaboration item ONE ROSE BOX [RED ROSE] (with a charity tote bag) will be released at the “AFRIKA ROSE” online store from Tuesday, November 15th.
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The ethical brand “SHIFT 80”, which protects the educational opportunities of Kenyan poor children and women, will collaborate with the lifestyle brand “AFRIKA ROSE”, which imports Kenyan roses directly to Japan through fair trade.
It is a limited item that combines the rose of “AFRIKA ROSE” with the tote bag of “SHIFT 80”.
This tote bag is made by slum residents at a workshop in Kibera, a slum in Nairobi, Kenya, and is used for local vocational training and job creation.
The fabrics used are African fabrics called “kitenge” and “pagne”. Lillian Wagara, a fashion designer from the slums of Kibera who is also a designer of “SHIFT 80”, personally chose. We are particular about Made in Africa and use fabrics from West Africa.
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It is an initiative that allows you to participate in supporting women and children in Africa while receiving power from beautiful roses full of vitality and powerful and unique bags.

Collaboration item
ONE ROSE BOX [RED ROSE] with charity tote bag
5,170 yen
A box containing a single rose, with sincere thoughts.
A red rose is wrapped in an elegant silver wrapping, and the “SHIFT 80” is made one by one with a foot sewing machine by craftsmen and apprentice craftsmen at a workshop in Kibera, a huge slum in Nairobi, Kenya. ” will be delivered in a tote bag.
For each set purchased, two roses (about 2,000 yen) will be donated to the children living in the Kibera slums in Kenya. 20 packs of sanitary napkins or 40 school lunches will be delivered to the site.
Sales period: Until 23:59 on December 20, 2022
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About sales
You can purchase from the “AFRIKA ROSE” online store.
https://online.afrikarose.com/items/68866131
About “AFRIKA ROSE”
African Rose is a lifestyle brand that directly imports roses from Kenyan rose farms into Japan through fair trade. We will deliver the powerful beauty full of vitality nurtured in the land of Africa. https://afrikarose.com/
About “SHIFT 80”
“SHIFT 80” is an ethical fashion apparel brand whose items all lead to the creation of educational opportunities and livelihood support for poor children in Africa, as well as support for women in difficult situations.
The brand name comes from “sharing 80% of the profit (distributable amount) with those who need it to shift the world for the better”. We are developing an ethical (= ethical, moral) business, and of course we are committed to quality and design, but we also practice manufacturing that considers people, society, and the natural environment.
In addition to developing items in collaboration with fashion designer Lillian Wagara from Kibera, a huge slum in Nairobi, Kenya, we use organic cotton from Africa such as Uganda and Tanzania. Some of the items are produced in Kibera slum workshops and are used for local vocational training and job creation.
In the shooting in Kenya, we use young people who are from Kibera slums as models and are cultivating role models.
・Web: https://shift80.jp/
・Instagram: https://www.instagram.com/shift80jp/
・Twitter: https://twitter.com/SHIFT80jp
・ LINE: https://page.line.me/622wtjqt
Operating company: Kotatsu Co., Ltd.
Established: February 2022
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=Y_HLecXD61U]

“SHIFT 80” representative profile
Miggy Sayaka
Established Kotatsu Co., Ltd. after working for advertising production company Hakuhodo Kettle. Representative of the ethical apparel “SHIFT 80”, which shares more than 80% of the distributable profit for the purpose of supporting orphans, poor children and women in Africa who met on the way.
He is doing multiple jobs and activities at the same time, such as writing essays on travel and career, giving lectures, running cafes, and practicing a style of working while traveling around Japan using a camper as a mobile office and home.
Books: Travel around the world “I would have died if I didn’t travel” (KK Bestsellers), which was selected as one of the “Good Travel Books 2020”, and “I’m cute, let me travel solo travel” (Sangyo Editing Center) Such.
Awards: Cannes Lions, New York Festivals International Advertising Awards, Spikes Asia, Ad Fest, Advertising Dentsu Awards, etc. ACC2022 judge.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000017.000036326.html


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One thought on “AFRIKA ROSE × SHIFT 80, collaboration items will be released from Tuesday, November 15th. 40 school lunches or 20 packs of sanitary napkins will be delivered to slums in Africa for each set sold.

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