Nordic skier Akito Watabe and Allbirds sign a partnership agreement. Together we will tackle the problem of climate change.
“Allbirds” will sign a partnership agreement with Nordic skier Akito Watabe. Winter sports, which are closely related to climate change, and “Allbirds”, which aims to reverse climate change through the power of business, have come together to form a partnership.
(C) Fast Track / Allbirds
For Watabe, who grew up in Hakuba Village in Nagano Prefecture and travels to mountains around the world, climate change is a threat to the lives of athletes and a global issue that must be tackled for the next generation. Therefore, the CO2 (70 tons) emitted by Watanabe while traveling will be carbon offset through Nagano Prefecture’s forestry activities. Carbon offsetting may not be an essential solution to climate change, but I hope that our efforts with top athlete Watanabe will lead to awareness and action by many people. In addition to the head sponsor for the 2022/23 season, “Allbirds” will support Watanabe’s training and everyday shoes, and will receive product feedback. The Allbirds goal of “Reversing climate change through the power of business” cannot be achieved by simply reducing our carbon footprint to “nearly zero” by 2030. We need to create a movement that will transform society as a whole. We hope that this partnership agreement will lead to even the slightest change in the behavior of all athletes, not just the ski industry.
[Comment from Akito Watabe]
“I was impressed by Allbirds’ strong will and ability to take action toward the goal of reversing climate change through the power of business without being satisfied with the status quo. I would like to support my feet with shoes that stick to my feet and take on new challenges.”
[Comment from Masahiro Kataoka, managing director of “Allbirds LLC”] “Sports and climate change are very closely related. Winter sports in particular cannot exist without snow. This is our brand mission.To have a top athlete like Watanabe not only wear Allbirds, but to join us in the fight against climate change is truly a treasure for a young brand like us. Opportunity. ”
Profile of Akito Watabe
(C) Fast Track / Allbirds
Born May 26, 1988. Born in Hakuba Village, Kitaazumi District, Nagano Prefecture. Nordic combined athlete.
・Participated in the Turin Olympics in 2006 while attending Hakuba High School. ・Ranked 9th place at the 2010 Vancouver Olympics and 5th place at the 2011 Oslo World Championships.
・In the 2011/2012 season, he won 4 World Cups and finished 2nd in the individual all-around, rising to the top of the world.
・At the 2014 Sochi Olympics, he became the second Japanese individual to win a normal hill silver medal for the first time in 20 years. ・In the 2017-2018 season, he won a silver medal at the Pyeongchang Olympics and won the overall World Cup title.
・Won individual and team bronze medals at the 2022 Beijing
Olympics.・He is a father of two children and sees the current situation where snow resources are decreasing due to global warming as a problem.
(C) Fast Track / Allbirds
What is a carbon footprint?
A carbon footprint is the kilograms of CO2e emitted to make a product. All greenhouse gas emissions converted to CO2 emissions.
From April 2020, “Allbirds” will display carbon footprints for all products. Along with aiming for zero emissions in the manufacturing process, we will create a world where “knowing CO2e emissions for the earth” is commonplace, like the calorie labeling of food.
▼ Click here for details https://allbirds.jp/pages/sustainability store information
Store name: Allbirds Harajuku (Allbirds Harajuku)
Address: 1-14-34 Jingumae, Shibuya-ku, Tokyo Harajuku Jingu no Mori Building 1F Business hours: 11:00 to 19:00 Irregular holidays
Store name: Allbirds Marunouchi (Allbirds Marunouchi)
Address: 3-4-1 Marunouchi, Chiyoda-ku, Tokyo Shinkokusai Building 1F, 105th Ward Business hours: 11:00 to 20:00 Irregular holidays
*Open from 10:00 to 19:00 on Sundays and public holidays
Osaka Store *~Tuesday, January 31, 2023
Store name: Allbirds Osaka (Allbirds Osaka)
Address: Grand Front Osaka South Building 5F, 4-20 Ofukacho, Kita-ku, Osaka Business hours: 11:00 to 21:00 Irregular holidays
Shipping fee: Free (only within Japan)
Returns and exchanges: Free within 30 days
Former New Zealand footballer Tim Brown and biotech expert Joey Zwillinger. “Allbirds” was born in San Francisco in 2016 by a unique team of two people.
Questioning the conventional shoe manufacturing with large logos, flashy colors, and chemical materials, he turned his attention to merino wool from New Zealand, Tim’s home country. Believing in the potential of Merino wool, Tim teamed up with Joey to create Allbirds, a line that combines comfort, sustainability and simple design. The masterpiece “Wool Runners” wraps your feet in the finest merino wool. Not only is it comfortable with excellent heat retention, breathability, and odor resistance, but it also uses recycled polyester for the shoelaces, castor oil for the insoles, and Sweetfoam made from sugar cane for the soles, which reduces carbon footprint emissions. I have been doing thorough manufacturing. Furthermore, the convenience of being able to wash it completely in the washing machine aroused sympathy. It gained support in Silicon Valley, which produces the latest technology every day, and Leonardo DiCaprio, an Academy Award winner and environmental activist, invested in it, and its reputation spread all over the world.
After that, sustainable innovations such as the “Tree” series, which has a mesh structure made of eucalyptus fiber that is breathable and comfortable, and TrinoXO, which is made from deodorizing chitosan extracted from snow crab, are adopted for T-shirts. We develop products that are necessary for modern society considering the burden on the global environment.
Details about this release: