Amorepacific Japan Co., Ltd.
KAZUHA, a member of the strongest performance girl group LE SSERAFIM, is appointed as the new muse of the Korean cosmetic brand “Etude”! Visual release on official online shop and official SNS from November 6, 2022
https://www.etudehouse.com/jp/ja/campaign/ETUDE_2022_special_campaign/ [Image 1
The Korean cosmetic brand “Etude”, which is celebrating its 11th anniversary, is a member of the first girl group LE SSERAFIM released by the Korean entertainment lifestyle platform company “HYBE” and its affiliated label KAZUHA. was appointed as the new muse.
In the future, we will deliver various visuals of KAZUHA in line with the release of new products.
Please look forward to the new side of Etude and KAZUHA.
Background of appointment
Etude is a brand that spreads a colorful and fun make-up culture, with a diverse lineup of point make-up, base make-up, and skin care. KAZUHA, our brand’s new muse, is tall, transparent, beautiful visuals and graceful dance, as well as a unique career of 15 years in ballet, mid-low voice, and powerful performances that continue to evolve. We are gaining support from people. KAZUHA’s versatile appeal matches the brand image of Etude, which led to the appointment.
Born on August 9, 2003. Debuted as a member of the girl group LE SSERAFIM from HYBE and its affiliated label SOURCE MUSIC in May 2022. She learned classical ballet from an early age and achieved good results in numerous competitions. When he became a high school student, he studied abroad at the Dutch National Ballet Academy, and became interested in K-POP while devoting himself to ballet, and passed the online audition he participated in. After that, she joined LE SSERAFIM as a member and debuted as a K-POP girl group in May 2022. In LE SSERAFIM’s 2nd mini-album “ANTIFRAGILE” released in October, they showed an even stronger performance and attracted a lot of attention with their charm that differentiated them from other girl groups.
First key visual
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Official Twitter: @etudejapan
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Details about this release: