[Knowing the future and choosing my reliable skin care] Focusing on the skin genetic test kit “MY SKIN ID” that analyzes the inherent skin risks, and “weak inflammation”, the skin care brand “Adart” that nurtures beautiful skin now and in the future ” is now on sale! Counseling service using “skin genetic test + skin measurement” enables skin care selection based on scientific evidence
Apricot Corporation (Headquarters: Chuo-ku, Osaka, Representative: Masayoshi Yamada) will launch the skin genetic test kit “MY SKIN ID” and the skin care brand “Adart” from November 19, 2022 (Saturday), specializing in Osaka cosmetics. Sales will start at the store “Bisugi” (Umeda underground shopping center Cosme Garden store, and 2 other stores from December).
By testing the genes that are related to maintaining the beauty of the skin, you can recognize the skin risk you have innately.
By providing an opportunity to change the customer’s awareness and values of skin care, we will foster a sense of satisfaction in purchasing, and provide a service that makes it easy to create opportunities and long-term connections between cosmetics specialty stores and customers.
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=6mBT9WOOiLo] MY SKIN ID official website: https://myskinid.jp/
Aiming to increase customer attraction to cosmetics specialty stores and prevent outflow to other channels
While the corona crisis continues, the number of customers who are focusing on beauty is increasing as the wearing of masks is relaxed and the number of dining opportunities is increasing.
Restrictions on over-the-counter counseling activities have been eased, and communication with customers is on the rise.
For customers who have vaguely chosen skin care until now, it is possible to provide “deeper and more accurate” guidance by providing a counseling service (skin genetic test + skin measurement) with scientific grounds. To.
Attracting more customers to cosmetics specialty stores will lead to differentiation from EC and other sales channels.
Providing two services to know “inborn skin risk” and “current skin condition” At Anzu Corporation Co., Ltd., in order to create beautiful skin in the future, based on the idea of “knowing your skin”,
We have two steps for you.
By performing “skin genetic testing” and “smart skin care skin measurement”, you can choose skin care based on scientific grounds. By multiplying the skin risks you were born with and your current skin condition, we will approach the skin of the present and the future. ■ “Skin genetic test” to know the risks you were born with
In collaboration with R Works Co., Ltd. (Representative: Ryosuke Akahane), we have developed a skin gene test kit that tests genetic polymorphisms selected based on the latest knowledge and analyzes innate skin risks. “MY SKIN ID” examines the status of three skin genes that are closely related to “moisturizing function,” “spots,” and “wrinkles.” We examined these three skin-related genes and evaluated each in three stages. From the 27 classifications created by combining each evaluation, the tendency of innate skin risk is judged. MY SKIN ID official website: https://myskinid.jp/
■ “Smart skin care skin measurement” to know the current skin condition [Image 2
Measure 6 items (“moisture content”, “sebum content”, “texture”, “transparency”, “blemish”, and “yellowing”) about your current skin condition. It is possible to check the skin condition by comparing it with the average age value, and based on the results, it is possible to give advice on the factors of skin damage, countermeasures, and what kind of care is necessary for improvement.
■ Three types of support are available to attract and retain customers to stores and increase customer satisfaction
After the customer undergoes the “skin genetic test” and “smart skin care skin measurement”, we provide three types of support for beautiful skin based on scientific evidence.
1) Skin care proposal
Information on effective beauty methods* and combinations with your own cosmetics.
*Recommended beauty ingredients, correct amount to use, application method that does not burden the skin, etc.
2) Lifestyle proposal
We will guide you on a lifestyle that allows you to aim for beauty from your daily life, such as recommended nutritional ingredients and recipes, bathing methods, sleep, and points related to beauty. 3) Seasonal continuous support
Counseling based on skin genetic test results and advice based on smart skin care skin measurements will be provided, along with seasonal skin care tips.
By staying close to our customers’ skin over the long term and telling them the correct choices, knowledge, and how to use it, we will provide an opportunity to change their awareness of beauty and their makeup behavior itself.
Skin gene test kit MY SKIN ID Product details
Skin gene test kit MY SKIN ID 5,500 yen (tax included)
・ Flow of inspection 1 sheet
・ 1 cotton swab for sample collection
・ Analysis application completion certificate 1 sheet
・ Service application agreement 1 sheet
・ 1 return envelope
▶ Flow from inspection to analysis
Collect samples after registering an account on the MY SKIN ID website. Please put the completed “Certificate of Completion” and “Cotton swab for sample collection” in the return envelope and post it.
The analysis period is about 3-4 weeks. After the analysis is completed, you will be notified by e-mail, and you can check the test results on the website My Page.
[Developer’s voice] Developing a service that is close to consumer insights based on repeated interviews with customers
The environment of “skin care selection” surrounding customers has changed significantly due to the prolonged corona wreck.
Because we have more time to face our own skin, there is a growing interest in improving and maintaining the current skin condition. During development, we put a lot of effort into customer interviews, questionnaire surveys, and in-depth interviews.
What impressed me there was that even those who purchased skin care cosmetics from a famous brand with a certain degree of satisfaction, said, “From SNS and word-of-mouth, from among the many products that really suit me, Are you able to choose the right skincare?” and “What products really suit me?”
Therefore, we believe that by knowing the potential of the customer’s own skin and confirming the current skin condition, we can propose a new skin care selection for the skin of the present and future. , we have arrived at a service that offers two aspects: skin genetic testing and smart skin care skin measurement.
When selecting a sales channel, we believe that a cosmetics specialty store that handles multiple leading manufacturers and brands and has excellent customer relationship-building and counseling skills is the most suitable.・We planned and developed the product based on the concept of being able to manufacture products.
Simultaneous sales of Adatto, a skincare brand that addresses skin concerns and nurtures beautiful skin now and in the future
Adatto is a skin care brand that helps each individual to create beautiful skin now and in the future, so that we can make rational skincare proposals based on the results of scientific measurements of innate skin risks and current skin conditions. )” will be on sale at the same time.
Adatto comes from the Italian word meaning “best”.
A skin care brand that focuses on the “weak inflammation” of the skin caused by daily exposure to dryness and ultraviolet rays.
Lineup of all 15 products from cleansing to cream.
Moisturizing Care, Brightening Care, and Anti-Aging Care* We have prepared 3 specialized lines for each individual to achieve the desired skin.
While dealing with current skin concerns, it cuts off the negative chain that leads to damage in the future, leading to a chain of beauty that continues into the future.
Adart’s main item is also equipped with a service that selects the optimal type from 432 combinations of MY SKIN ID test results and smart skin care skin measurement results.
*Skin care according to age
Adart Official HP: https://adatto.jp/
Adatto Official Instagram: @adatto.official
About Anzu Corporation Co., Ltd.
The company name ands is a coined word of the plural form of and. Together with everyone involved in our company, we will innovatively create the best work that is responsible for our customers.
We believe that fulfilling “responsibility to customers”,
“responsibility to products”, “responsibility as officers and employees”, and “responsibility to local communities” is a guidepost. “Our mission is to enrich the hearts of each and every customer and make them smile. That is to help our customers love themselves more.” 【Company Profile】
Company name: Anzu Corporation Co., Ltd.
Head office location: Chuo Tanimachi Building, 9-3-7 Tanimachi, Chuo-ku, Osaka Representative Director: Masayoshi Yamada
Business: Manufacturing and sales of cosmetics (ODM business, door-to-door sales business, retail/EC business)
Established: July 1960
Details about this release: