Artesaron Holdings Co., Ltd.
[Held for the first time in 3 years] Beauty salon Ash is in charge of hair and makeup at the backstage of the Miss International World Tournament
Sponsored the 11/8 Japan National Team Selection Tournament and the 12/13 World Tournament With the world’s highest level of Japanese beauty technology, Ash’s hairdresser fully supports the hair and makeup of the contestants
Arte Salon Holdings Co., Ltd. (Yokohama City, Kanagawa Prefecture), which operates more than 300 beauty salon chains, held the 2023 Miss International Japan Representative Selection Tournament held at Nissho Hall on November 8, 2022 (Tuesday), and in 2022 We will sponsor the 60th Miss International World Contest 2022, which will be held for the first time in three years at Tokyo Dome City Hall on Tuesday, December 13th. In both competitions, hairdressers from Arte Group’s salon, Ash, will handle the hair and makeup of the contestants and support the finalists from the backstage.
■ Purpose of sponsorship
The Miss International Beauty Pageant is one of the three major beauty pageants in the world. It is a competition that aims to contribute to the world and the international community. The appearance and ideals of beauty goodwill ambassadors playing an active role on a global scale are based on the Group’s management philosophy of “creating a company that provides beauty, health and youthfulness, and builds a happy society together with everyone involved with the Group.” I deeply resonated with the fact that I was familiar with “, and started sponsoring in 2015.
Since then, we have been cosponsoring the world tournament and the Japan representative election tournament, but due to the spread of the new coronavirus infection, the holding of the world tournament has been canceled for the second year in a row. This year, the world tournament will be held for the first time in three years, so we decided to support the tournament and will be in charge of the backstage.
We will provide Japanese beauty technology, which is said to be of the highest standards in the world, at the backstage of Miss
International, and fully support the contest, which aims to contribute to the international community.
■ Event overview
Name: 2023 Miss International Japan Representative Selection Tournament Date: Tuesday, November 8, 2022
Venue: Nissho Hall (Yakult Head Office Building, 1-1-19
Higashi-Shimbashi, Minato-ku, Tokyo 105-0021)
Details: Miss International Japan Representative Selection Tournament Official Site
Name: 60th Miss International World Tournament 2022
(English notation: The 60th Miss International Beauty Pageant2022) Date: Tuesday, December 13, 2022
Venue: Tokyo Dome City Hall (TOKYO DOME CITY HALL)
1F Tokyo Dome Meets Port, 1-3-61 Koraku, Bunkyo-ku, Tokyo 112-0004 Details: Miss International Beauty Pageant Official Website
About the backstage that Ash’s hairdresser is in charge of
At the Japan competition, Ash’s hairdresser was in charge of hair arrangement and makeup for the 32 finalists. I did both hair and make-up to match the kimono, swimsuit, and evening dress. In the short amount of time allowed between costume changes, the hair and make-up are done to maximize the charm of the contestants who are active on stage, and each one can go on stage with confidence. I tried to support mentally through beauty technology. As a countermeasure against the spread of the new coronavirus, we arranged seats so that the contestants did not face each other, thoroughly disinfected the staff’s masks, fingers and hair and makeup tools, and confirmed that the antigen test was negative on the day.
At the world tournament, representatives selected from 72 countries who have decided to participate will have national costumes, swimwear, evening dresses, and hair arrangements according to three costume changes. We will be in charge of the backstage as a team with the goal of playing a role at a high level as a behind the scenes to create the stage.
[About Arte Salon Holdings Co., Ltd.]
Headquarters: 5th floor, Arte Marine Wave Building, 1-4-1 Okinamachi, Naka-ku, Yokohama-shi, Kanagawa 231-0028
Chairman and Representative Director: Naoki Yoshihara
President and Representative Director: Hideyoshi Yoshimura
Established: November 21, 1988
Capital: 100 million yen
Business description: Holding company that develops beauty salon chains, etc. ■ Group companies ■
Ash Co., Ltd. https://ash-hair.com/
New York New York Co., Ltd. https://www.nyny.co.jp/
Style Designer Co., Ltd. https://www.styledesigner.net/
C&P Co., Ltd. https://www.chokipeta.com/
Diamond Eyes Co., Ltd. https://www.diamond-eyes.net/
Tokyo Beauty Hair Art Academy Co., Ltd.
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