Asahi Breweries, Ltd.
The fully renewed “New Super Dry” wins a gold medal in an
international beer contest.
International Beer Challenge Design & Packaging Category
“Asahi Super Dry”, which was fully renewed this year by Asahi Breweries, Ltd. (Headquarters Tokyo, President Kenichi Shiozawa), was awarded at the “Design & Packaging Awards (Design & Packaging Category)” of the “International Beer Challenge 2022”. , won a gold medal.
This year, for the first time in 36 years since its launch in 1987, “Super Dry” underwent a full renewal to renovate the contents, packaging, and communication at the same time. This year’s award was highly evaluated for the simpler and more sophisticated design of the can body and the harmonization of two types of silver, matte and metallic.
The “International Beer Challenge” is an international beer contest that includes the “Tasting Awards” for judging aroma and taste, and the “Design & Packaging Awards” for judging designs. Entries are received from more than 40 countries each year, and each award is determined after a rigorous examination by internationally renowned judges. The “Design & Packaging Awards” are judged from the
perspective of “originality, relevance to the market and production area, shape of the can or bottle, relevance to the liquid content, creativity of the label, design, and material of the can or bottle.” , the best product will be awarded. In 2021, the “Super Dry Raw Mug Can” won the same award, and this is the second consecutive year that the “Super Dry” brand has won the award.
The cumulative sales volume of “Super Dry” from January to October is 119% compared to the previous year, and is trending favorably. By continuing to provide customers with the consistent brand value of “Super Dry” and a special drinking experience, we aim to “create a delicious taste that exceeds expectations and a fun lifestyle.” Details about this release: