Asobica Co., Ltd. Asobica Raises 360 Million Yen Through Debt Financing

Asobica Co., Ltd.
Asobica Raises 360 Million Yen Through Debt Financing – Cumulative Funding Exceeds 3 Billion Yen
– Secured new lines of credit from four major domestic banks –
Asobica Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, CEO: Takaya Imada, hereinafter referred to as our company), which provides a loyal customer platform “coorum” with the mission of “coloring the world with fun-like enthusiasm” announced that it has secured a loan facility of 360 million yen from four major domestic banks and has raised funds through debt financing.
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Funding overview
Financing amount: 360 million yen (debt finance by loan facility) Underwriters: MUFG Bank, Ltd., Resona Bank, Ltd., Mizuho Bank, Ltd., and other major domestic banks (names not disclosed)
Funding background
In July 2022, we announced that we would raise funds through equity finance*, but considering the current market sentiment, we believe it is important to explore other methods of raising funds, so we have newly raised funds through debt finance. rice field.
* URL: https://prtimes.jp/main/html/rd/p/000000054.000030943.html In the SaaS industry to which our company belongs, there is a tendency for expense-related investments such as advertising costs and development costs to come first. In the past, it was difficult for start-up companies to borrow money for cost investment, but recently, four major domestic banks have evaluated our track record of expanding our services, etc. has secured this loan line.
The funds raised this time will be invested mainly in measures to expand the business of “coorum”.

About Asobica Co., Ltd.
Our company operates the loyal customer platform “coorum” with the mission of “coloring the world with fun-like enthusiasm”.
This service is a platform that connects directly with loyal customers centered on the community. By providing a place where companies and customers can connect, you can understand the drivers for creating loyal customers who contribute highly to profits, and find ways to increase sales.
https://coorum.jp/
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Recruitment information
As we aim for further business growth, we are looking for colleagues from all directions to “color the world” together.
Please check the recruitment information below.
https://hrmos.co/pages/asobica
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Company Profile
Company name: Asobica Co., Ltd.
Location: A-PLACE Gotanda Building 8F, 9F, 2-27-3 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031
Representative: Representative Director Takaya Imada
Capital: 2.4 billion yen (including capital surplus)
Number of employees: 80
Company HP: https://asobica.co.jp
Operating media: https://cxin.coorum.jp/
[Inquiries regarding this release]
Asobica Co., Ltd.
Mail: info@asobica.co.jp
Person in charge: Public Relations

Details about this release:
https://prtimes.jp/main/html/rd/p/000000065.000030943.html


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