Astena Holdings Co., Ltd. Korean skin care brand “Torriden” has been renewed with a package that uses sustainable materials!

Astena Holdings Co., Ltd.
Korean skin care brand “Torriden” has been renewed with a package using sustainable materials!

Maruman H&B Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Katsuhiko Mizota) has renewed the package design of the Korean skin care brand “Torriden” and will start selling sequentially from November 14, 2022.
As part of our efforts to achieve the SDGs, we changed the outer box to FSC (R) certified paper and changed the container to a recyclable design. In addition, the image direction focused on the design of the dosage form and container simply expresses the identity of the product with the texture of the texture and the colors that represent each series. It is designed with this in mind.
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(*) Clean beauty does not use ingredients that are harmful to the skin, has transparency in manufacturing and formulation, and considers the global environment, as well as ethically procured ingredients and sustainable containers ( General term for beauty products that use packaging).
What is Torriden
Torriden was born in December 2015 as a Korean cosmetics brand that mainly develops skin care products such as lotions, serums, creams, and mask packs. Based on the concept of “YOUR SKIN IS OUR PLANET”, Torriden’s representative item “Dive In Serum” has won first place in the Beauty Awards serum category ranking for three consecutive years on the Korean cosmetics evaluation app “Hwahe”. In March 2021, it landed in Japan for the first time and won first place in the serum category under 5000 yen in the September 2022 issue of LDK the Beauty. It is mainly handled at variety shops and drug stores nationwide, Qoo10 and Rakuten Ichiba’s official Torriden store in Japan. *May not be available at some stores.
▶ Qoo10 Official:
▶Rakuten Ichiba Official: About the dive-in series
The Dive-in series contains 5D-composite hyaluronic acid (*1) ingredients, and contains molecules of various sizes, from large molecules to medium molecules and small molecules to low molecules, and penetrates the skin (*2). ) is easy to use. It has a thick texture and a refreshing finish, leading to healthy skin full of moisture. This product is especially recommended for those with inner dry skin or oily skin that has a lot of oil on the outside of the skin, but the inside is dry.
(*1) Hyaluronic acid Na, hydrolyzed hyaluronic acid, hyaluronic acid crosspolymer Na, hydrolyzed hyaluronic acid Na,
Acetyl hyaluronic acid Na (all moisturizing ingredients)
(*2) Up to stratum corneum
Point of renewal
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1. A package containing only the minimum necessary items
Rather than adding something for the environment, we believe that using the minimum is best for the environment.
The Torriden team has been wondering how to minimize the amount of packaging material used in the package.
As a result, containers with pumps are common for lotion and essence type products, but Torriden uses a soft plastic material instead of a pump to make it easy and convenient to use without a pump. In addition, the package is also designed to be minimal.
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2. Adding new value to old things
Rather than using new materials, we believe it is more important to give new value to things that have already been used.
All Torriden packages use FSC (R) certified 100% recycled paper and SOY ink. We also use a recycled bottle that uses recycled materials for the container, and we will continue to strive for a sustainable
environment, starting with small things.
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3. Easy separation of garbage
We believe one small idea can make a big difference.
When you have finished using cosmetics and want to dispose of them, you often throw away the plastic with the label attached instead of easily peeling off the label.
Compared to the packaging before the renewal, which was difficult to peel off, the label has been improved to an easy-off label that can be easily peeled off.
Start doing small things for the planet by peeling off the labels on your containers and recycling.
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■ [Maruman H&B Co., Ltd. Company Profile]
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Company name: Maruman H&B Co., Ltd.
Location: 2-2-12 Kanda Tsukasacho, Chiyoda-ku, Tokyo
Representative: Katsuhiko Mizota, President and Representative Director Established: July 2018 (Heisei 30)
Business: Manufacture and sale of health foods, Pipo, household goods, and cosmetics
■ [Inquiries from customers]
Maruman H&B Co., Ltd.
TEL: 0120-040-562
Weekdays 9:30-17:30
Details about this release:


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