Asthree H Co., Ltd. Momona Obama appointed as WITCH’S POUCH brand advisor

Athleih Co., Ltd.
Momona Obama appointed as WITCH’S POUCH brand advisor
~ WITCH’S POUCH will continue to grow with her, who continues to have influence over Generation Z and to create new messages ~

Asthree H Co., Ltd. (Headquarters: 2-2-15 Minami-Aoyama, Minato-ku, Tokyo 107-0062, Wing Aoyama, Representative Director Lee Hee-seok) is a brand advisor for Korean cosmetics WITCH’S POUCH, and Momona Obama, who is active as a model and talent. will be appointed from December 1, 2022.
* Background of the appointment of Momona Obama
Ms. Obama, who is multi-talented as a model and talent, is a creator model of SEVENTEEN and has a strong ability to communicate as the head of Team Cinderella’s advertising department.
A 19-year-old first-year university student who attracted attention as the editor-in-chief of the web magazine “Emmary” for JK. He was appointed as a brand advisor because his attitude of constantly pursuing information and growing with young people, especially Generation Z, was linked to the target of WITCH’S POUCH.
Momona Obama’s translucent skin and bright, energetic character serve as a message for women who enjoy living their lives together with women who love kawaii.
[Image 1

Ask Momona Obama
Q. Please tell us your thoughts on using the image character. Ever since I was a freshman in high school, I’ve always wanted to work in cosmetics, so when I heard about it, I was really happy!
I want to take responsibility for making “WITCH’S POUCH” known to as many people as possible and grow together with it so that it becomes a beloved brand. My life changed when I discovered makeup and cosmetics, so I hope that WITCH’S POUCH can help make your life a little more enjoyable.
Q. What does cosmetics mean to Momona Obama?
When I was a junior high school student, I happened to find Akari Yoshida on YouTube and became interested in makeup and cosmetics. The possibilities of makeup are endless and cosmetics are magical tools that can change your life.
Q. How did you feel after using WITCH’S POUCH?
WITCH’S POUCH has a wide variety of colors, beautiful colors, and bold and cute glitter. I want everyone to challenge their favorite colors without being bound by their personal colors. You can transform yourself into a new self that you cannot taste with other cosmetics. Q. What kind of women do you want to use WITCH’S POUCH?
“People who want to love themselves”
When I didn’t like myself, I felt like I was accepted a little by making myself different from usual with makeup. I think that using WITCH’S POUCH will brighten up your daily life even if it’s just a casual day.
[Image 2

Profile of Momona Obama
Born April 2, 2003 (19 years old) From Tokyo
Hobbies: Singing Special Skills: Dancing, karate, calligraphy In addition, he has expanded his field of activity, such as “Special program for vote counting for the House of Councilors election, Downtown DX, Mr. Kukujiri”.
MBS Radio “Ore Tachi Gotcha Maze! ~Gather Yang Yang! 』Live broadcast every Saturday from 25:30
■ Twitter
■ Instagram
Obama Momona [Image 3

New products are scheduled to be released one after another from next spring, with collaboration projects between the witches of WITCH’S POUCH and the witches of WITCH’S POUCH, which will be animated in 2023, and Disney character collaborations.
■ Photographer
Takuya Iioka
■ Makeup
Mayumi Shiraishi
■ Provide jewelry
Jewler’s room Shink
WITCH’S POUCH is a cosmetic brand for everyone who wants to be beautiful. A cosmetic brand that is affordable yet high quality. The lip series, which is especially popular for its outstanding color development and abundant color variations, and the new sensation glitter pigment eye shadow are very popular mainly on SNS.
WITCH’S POUCH official website
[Inquiries from the press regarding this matter]
Athleih Co., Ltd. PR manager: Naritomi
Phone: 03-6447-1072 Email: FAX: 03-6447-1073

Details about this release:


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