The long-awaited pop-up store, Kobe’s popular jewelry brand AURA jewelry, will be held for a limited time at Isetan Shinjuku
The jewelry brand AURA, which was born in 2020 and focuses on ear cuffs, will hold a pop-up store on the 1st floor of the main building of Isetan Shinjuku Main Store from Wednesday, November 23rd to Tuesday, November 29th.
The etymology of AURA comes from AURA. A person with a unique AURA, AURA. AURA is a special word that attracts many people. AURA delivers adult playfulness with high-quality design to a special and unique you.
This is a made-to-order style that will only be made for those who want to wear AURA without producing a lot or purchasing existing items.
Special AURA jewelry that cannot be obtained immediately because it is a made-to-order style and does not have a lot of inventory, will actually be available for a limited time by holding a pop-up store on the 1st floor of the main building of Isetan Shinjuku Main Store. You can take it in your hand and see it.
POPUP InformationPOPUP Information
Date: November 23 (Wednesday) to November 29 (Tuesday), 2022 10:00-20:00 Place: Isetan Shinjuku Main Store Main Building 1F
3-141 Shinjuku, Shinjuku-ku, Tokyo 150-0002
During the period, AURA jewelry designer MAYUKO will also visit the store to find jewelry that suits each customer and explain the thoughts behind each piece of jewelry.
While there are many similar things in the world, we dare to put motifs such as constellations, arrows, and hearts that are very orthodox and familiar to everyone into creative and original designs, and wear them for playful and unique adults. Mayuko, the designer, says that she wants to get older, too.
AURA was born in 2020, but designer MAYUKO and a friend launched an accessory brand called LANI COUTURE in 2011. LANI COUTURE quickly became popular as the history of the brand was broadcast on TV programs. have become.
It would not be an exaggeration to say that MAYUKO was educated in a private school environment in Kobe and cultivated the ability to see good things.
However, such an environment that I was raised in can cultivate the ability to see good things, for better or worse, but because it is also a conservative environment, amidst similar things overflowing, I felt a sense of incongruity in the fact that I felt safe wearing it, and this was reflected not only in clothes and accessories, but also in raising children. At the age of 8, I decided to send him to study abroad alone.
A creation is like a child.
Then, in 2020, MAYUKO decided to launch another jewelry brand called AURA because she wanted to cherish her own sense of incongruity and feelings, and want people who could empathize with it to wear it. [Image 3
In addition, AURA wants to participate in various environmentally friendly activities while working to prevent jewelry loss as a brand. By producing in Japan, we are working to protect domestic craftsmen who are losing their jobs due to mass production.
Please take a look at the information on the official site, Instagram, TikTok, etc.
OFFICIAL WEBSITE: https://www.aura-jewelry.com
DESIGNER TIKTOK: https://www.tiktok.com/@aurabymayuko
STAFF TIKTOK: https://www.tiktok.com/@aurajewelrystaff
Details about this release: