AWA Co., Ltd. Investigation report What is important when choosing a cordless hair iron (straightening iron) that does not hurt? The first place was “Is it easy to carry?”

AWA Co., Ltd.
[Investigation report] What is important when choosing a cordless hair iron (straightening iron) that does not hurt? The first place was “Is it easy to carry?”

The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is important when choosing a cordless hair iron (straightening iron) that does not hurt?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: October 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 146 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/damagecare-coadlesshairiron/ * When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/damagecare-coadlesshairiron/). Summary of survey results
As a result of a questionnaire survey, “What is important when choosing a cordless hair iron (straightening iron) that does not hurt?”, the first place was “Is it easy to carry?”
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1st: Is it easy to carry?
・Because there will be a lot of luggage when traveling, I would like to choose something that is as compact as possible, light weight and easy to carry. (Female in her 30s)
・No matter how good the function or cost performance is, if it is not suitable for carrying around, I will not use it for travel. (Female in her 20s)
・If it is too heavy, it will be difficult to carry around when traveling. (Female in her 30s)
The first place was “Is it easy to carry?”
There was an opinion that when I travel, I want to carry something compact and light, and if it is large, other things won’t fit. 2nd place Length of usable time
・When I go on a trip I want to go out as light as possible, so I don’t want to bring a charger as luggage depending on the number of days I travel. (Female in her 40s)
・Because it takes a long time to use for curly hair. I often use it for about 10 minutes with one use, and it would be a problem if the battery runs out quickly. (Female in her 30s)
・I want something that is not too bulky because I have a lot of luggage when traveling, and I want something that can be charged in a short time and can be used continuously (female in her 40s)
The second place was “Length of usable time”.
There were many opinions that they didn’t want to carry the charger around and that it took a long time to use it at one time.
3rd Place: Hair-friendly plate material
・Because curling irons can damage your hair. If it’s cordless and compact, I’m curious if the plate is simpler. (Female in her 30s) ・Because my hair is naturally prone to dryness and damage, I try to choose hair dryers and irons that are less susceptible to damage. (Female in her 30s)
・The portable size is also important, but I would like a plate iron that is gentle on my hair. As my hair tends to become dry and brittle, I focus on irons that are easy to tangle. (Female in her 30s) The 3rd place was “Hair-friendly plate material”.
There was an opinion that it is because the hair is dry and the finish does not want to be dry.
Tie for 3rd place; the temperature can be finely adjusted
・If you use a curling iron with a low or high temperature control, you will not be able to curl it neatly at a low temperature, and your hair will be damaged at a high temperature. Choose one that allows you to fine-tune the temperature. (Female in her 40s)
・The swell of the hair is quite severe, so it is better to be able to finely adjust the temperature so that the hair can be ironed well. (Female in her 30s)
・If the temperature is too high when you make your bangs, it will be easier to curl than you think and you will not be able to adjust it after making a mistake. I’ll be using it all over my trip, so I think it’s better if I can adjust the temperature properly so my hair doesn’t get damaged. (Female in her 30s)
The third place with the same rate was “can finely adjust the temperature”. There was an opinion that if the temperature can be adjusted in detail, the finish will be beautiful, and if the temperature can be adjusted, the burden on the hair will be less.
4th: Short charging time
・I want to buy it if it can be charged quickly and is gentle on my hair. I want to carry it around every day and use it often, so charging speed is important (female in her 30s)
The 4th place was “short charging time”.
There was an opinion that they want to carry it every day and use it frequently. 5th place Good value for money
・Because I’m a student, I can’t afford a very expensive curling iron. (Female in her 20s)
・I think that beauty appliances are consumables, so I want to buy something with good cost performance. (Female in her 30s)
5th place was “good value for money”.
There was an opinion that beauty appliances are consumables because they can’t afford expensive curling irons (straightening irons). summary
In a survey of 146 people, 54.8% of the respondents answered that it was easy to carry.
Also, as a reason for answering, there were many opinions that they wanted to carry something compact and light when traveling, and that if it was large, other things would not fit.
If you have the opportunity to buy a cordless hair iron (straightening iron) that does not hurt, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000047.000107159.html


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