AWA Co., Ltd. Survey report What is important when choosing a shampoo that moisturizes dry hair? The first place was “high moisturizing power”!

AWA Co., Ltd.
[Survey report] What is important when choosing a shampoo that moisturizes dry hair? The first place was “high moisturizing power”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is important when choosing a shampoo that moisturizes dry hair?” We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: October 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 149 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/pasatukiwoosaeru-shampoo/ * When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/pasatukiwoosaeru-shampoo/). Summary of survey results
As a result of a questionnaire survey, “What is important when choosing a shampoo that moisturizes dry hair?”, the first place was “high moisturizing power”.
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1st place: High moisturizing power
・When my hair is dry, I think that it is not moisturizing enough, so I want to choose a shampoo that emphasizes how moisturizing it is (woman in her 30s).
・Since I have curly hair, it is important to use a shampoo with moisturizing power. I think that daily care is important because there are days when it gets dry depending on the weather. (Female in her 40s)
・My hair is thin and dry, so I try to choose a jumper with high moisturizing power as much as possible so that it stays moist and manageable. (Female in her 40s)
The first place was “high moisturizing power”.
Many people said that they want to moisturize their dry hair, and that they have curly hair that is unmanageable.
2nd Place Finished with a heavy finish
・Moisturizing dry hair The most important thing when choosing a shampoo is to choose a shampoo that is heavy and has a finish that makes dryness less noticeable. (Female in her 30s)
・Not only is it moisturizing, but it looks moist and heavy, and it looks easy to care for. (Female in her 20s)
・Because dry hair tends to spread out, I think that if you use something that gives a moist and heavy finish, it will keep it in check. (Female in her 30s)
The second place was “heavy finish”.
There were many opinions that the heavy finish makes the dryness less noticeable, and the hair becomes dry and spreads easily.
3rd place Non-sticky
・I want to choose a shampoo with excellent moisturizing power for dry hair, but I don’t like that shampoo makes my hair sticky (woman in her 20s)
・If you use a shampoo with high moisturizing power to suppress dryness, the finish may be moist and sticky. (Female in her 40s) ・I think that dry hair needs a moist feeling, but I want a moderate moist feeling that is not sticky. (Female in her 50s)
The third place was “non-sticky”.
There was an opinion that the hair doesn’t like it sticky, so they want a moderately moist feeling without stickiness.
4th favorite scent
・I don’t like strong or peculiar scents, so I tend to choke on them. (Female in her 30s)
・I’m glad that I can relax when I have a scent that I like, not just moisturizing. I like the natural scent of aroma, so I’m happy to have such a scent. (Female in her 30s)
4th place was “favorite scent”.
There was an opinion that they want to choose a shampoo with a gentle scent, or because they want to relax with their favorite scent. 5th: Cleansing ingredients are gentle
・My hair is damaged and dry, but at the same time, it is also important to be gentle on the scalp because it is a source of worry that my scalp is dry and itchy. (Female in her 30s)
・If my hair is dry, I need moisturizing ingredients, but I try to choose a shampoo that is gentle on my hair and does not have a strong cleansing power (female in her 50s).
・Because I think that products with gentle ingredients that anyone can use are better than those with strong ingredients because they do not contain unnecessary ingredients and can keep the skin moisturized. (Female in her 20s)
5th place was “cleaning ingredients are gentle”.
There was an opinion that they wanted to wash their hair with a gentle shampoo because they were worried about itchy scalp.
Tie 5th place Good value for money
・No matter how highly moisturizing the product is and how much you like the scent, if the cost performance is bad and you cannot continue to use it, it will be meaningless. (Female in her 30s)
・As a housewife, I don’t want to buy much because the cost performance is bad (female in her 50s)
The 5th place with the same rate was “good cost performance”. There was an opinion that if the cospa is bad, you can not continue to use it. summary
When we conducted a questionnaire with 149 people, 45.6% of the total answered that it had high moisturizing power.
Also, as reasons for responding, there were many opinions such as because they wanted to moisturize their dry hair and because they had unruly hair.
If you have the opportunity to purchase a shampoo that moisturizes dry hair, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000060.000107159.html


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