AWA Co., Ltd.
[Survey report] What do you value when choosing a super moisturizing shampoo? The first place was “has a repair effect”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What do you value when choosing a super moisturizing shampoo?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: October 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 133 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/ultra-moist/
* When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/ultra-moist/).
Summary of survey results
As a result of a questionnaire survey, “What is important when choosing a super moisturizing shampoo?”, the first place was “Repair effect”.
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1st Place Repair effect
・Since I have bleached my hair about 4 times, my hair is severely damaged and dry, so I will focus on whether it has a repair effect. (Female in her 30s)
・This type of shampoo is used when you are concerned about hair damage or dryness, so you want to choose a shampoo that has a repair effect in addition to moisturizing power. (Female in her 30s)
・Since my hair is dry due to damage, I try to choose a shampoo that has a firm repair effect and a moist finish. (Female in her 30s) The 1st place was “Repair effect”.
Many people said that they wanted to take care of the damage caused by bleaching, and that they wanted not only moisturizing but also repairing effects.
2nd place Scalp care
・In addition to repairing and caring for damaged hair, it tends to cause problems such as dryness every year, so I think it is good to use something that is gentle on the scalp and skin (female in her 40s).
・Even if the washed hair is very moist, if the scalp is not properly cared for, it will cause dandruff and itchiness, giving an unclean impression. (Female in her 30s)
・Not only the hair but also the scalp becomes dry, dry and itchy, so I would be happy if I could take care of the scalp as well. (Female in her 30s)
The second place was “scalp care”.
There were many opinions that if you don’t take care of your scalp, it will cause dandruff and itching because you are worried about the dryness of your scalp.
3rd Place Gentle cleansing ingredients
・For me, who has sensitive skin, I am concerned about the cleaning ingredients. Because I want to use a shampoo that contains ingredients that are kind to the body as much as possible. (Female in her 30s) ・Because I think that gentle cleaning ingredients are important for moisturizing. I think that strong cleansing ingredients will make your hair dry and you won’t be able to get super moist. (Female in her 30s) ・If the cleansing ingredients are strong, it will not be good for your hair and skin, so it is better to choose gentle ingredients. (Woman in her 20s)
The 3rd place was “cleaning ingredients are gentle”.
There was an opinion that the scalp is weak, and if the cleansing ingredients are strong, the hair will be dry.
4th: Good value for money
・No matter how much you like a super moisturizing shampoo, if the cost performance is poor, you cannot continue to use it every day. If you can’t keep using it, I don’t think it will work. (Female in her 50s) ・After all, I can only say that it is good if it is as cheap as possible when keeping in mind that it will be used continuously. (Woman in her 20s)
4th place was “good value for money”.
There was an opinion that if the cost performance is not good, it cannot be used continuously.
5th Place: Heavy finish
・Because my hair is curly and thin and tends to dry out, I choose products that give a heavy finish in order to prevent them from spreading even a little. (Woman in her 20s)
・I have hair that dries easily, and after drying it with a hairdryer, it spreads out like an explosion. (Female in her 50s)
・However, not only is it moist, but if it is finished with a heavy finish, the appearance will be neatly organized and it will be easy to clean in the morning. (Woman in her 20s)
5th place was “heavy finish”.
There was an opinion that the hair is dry and spreads easily, and if it is finished with a heavy finish, it will be neatly put together. Tie 5th Favorite scent
・Even if you use a shampoo with a moist finish that you like, if it doesn’t have a scent that you like, you will feel disappointed every time you wash your hair. (Woman in her 20s)
・If you don’t like the scent, you won’t feel like using it, so I think choosing a scent is important. (Female in her 40s)
Tie 5th place was “Favorite scent”.
There was an opinion that if you don’t like the scent, you won’t want to keep using it.
summary
A questionnaire was given to 133 people, and 36.8% of the respondents answered that it had a repair effect.
Also, as the reason for answering, there were many opinions such as because they wanted to take care of the damage caused by bleaching, and because they wanted not only moisturizing but also a repair effect.
If you have the opportunity to purchase a super moisturizing shampoo, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000051.000107159.html
