AWA Co., Ltd. Survey report What is the most important thing when choosing a shampoo that smells like perfume? The first place was “Favorite scent”!

AWA Co., Ltd.
[Survey report] What is the most important thing when choosing a shampoo that smells like perfume? The first place was “Favorite scent”!

The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is the most important thing when choosing a shampoo that smells like perfume?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: October 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 85 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/perfume/
* When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/perfume/).
Summary of survey results
As a result of a questionnaire survey, “What is the most important thing when choosing a shampoo that smells like perfume?”, the first place was “favorite scent”.
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1st place Favorite scent
・Especially after washing, it has a strong scent, so it is a major premise that it is a scent you like. Also, in my case, it is my husband, but I think it is also important whether the partner likes the scent. (Female in her 40s)
・I don’t want to use a shampoo unless it’s my favorite scent, and using a shampoo with my favorite scent makes me feel better. (Woman in her 20s)
・Whether you’re washing your hair or going about your daily life, you’ll feel more comfortable surrounded by your favorite scent. (Female in her 40s)
The first place was “favorite scent”.
Many people said that they would not want to use a shampoo unless it had a scent they liked, and that using a shampoo with a scent they liked would make them feel good.
2nd place: Fragrance is not too strong
・No matter how much you like the scent, if the scent is too strong, some people may not think it’s a good scent in the presence of other people, such as at work or on the train, and depending on the situation, it may be considered rude. . (Female in her 50s)
・If the scent is too strong or too sweet, it will make you feel sick, and some people don’t like strong scents, so the strength of the scent is the most important. (Female in her 30s)
・Even if it smells good to me, it may smell bad for others, so I choose something that doesn’t smell too strong. (Female in her 50s) The second place was “not too strong scent”.
There were many opinions that if the scent was too strong, it would annoy the people around them, and even if they liked the scent, they might not like it.
3rd Place: Subtle fragrance remains
・If the scent is too strong, people around you may feel uncomfortable, so choose something with a slight scent. (Woman in her 20s)
・No matter how good the scent of the shampoo is, if the scent is too strong, it will turn from a good smell to an unpleasant smell. Also, I feel that a faint scent is more elegant (female in her 20s)
・I like shampoos that have a subtle scent, so I want to choose a shampoo that smells good only to me. (Female in her 40s)
The 3rd place was “Fragrance remains modestly”.
There was an opinion that because too strong scents are unpleasant, and that they prefer mildly scented shampoos.
4th: Matches your hair type
・If possible, I buy a sample and try it before purchasing a bottle. (Female in her 50s)
・Even if you like the scent, choose one that suits your hair type. As you continue to use it, it will not suit your hair type and will become dry, damaged, or even sticky, which will make your appearance worse. (Female in her 40s)
・No matter how good it smells, I am concerned about whether it suits my hair type because I have curly hair and a natural perm. Of course, I also care about the scent, but I think that I can choose a shampoo that matches my hair type or that can improve my hair quality, and add a scent such as a hair mist. (Female in her 30s)
4th place was “suitable for hair quality”.
There was an opinion that if you choose a shampoo only by the scent, your hair will be dry, so you want to choose a shampoo that is perfect for your hair problems.
5th: Long-lasting nice scent
・If you use a shampoo that smells like perfume, you’ll feel better if the scent lasts longer. (Female in her 30s)
・There are a lot of products on the market that smell good only while you are taking a bath. (Woman in her 20s)
・If it is a shampoo that smells like perfume, I would like to focus on the sustainability of the scent. The scent is also healing. (Female in her 40s)
5th place was “Good fragrance lasts a long time”.
There was an opinion that a long-lasting fragrance would make one feel better, and that a long-lasting fragrance would be soothing. 6th: Good value for money
・Even if it smells good, as a housewife, I hesitate to buy it because it affects my household budget. (Female in her 30s)
6th place was “good cost performance”.
There was an opinion that shampoo with bad cost performance affects the household budget.
summary
When we conducted a questionnaire with 85 people, ○○% of the total answered that they liked the scent.
Also, as reasons for responding, there were many opinions such as because they do not want to use unless they have a favorite scent, and because they feel comfortable using a shampoo with a favorite scent. If you have the opportunity to purchase a shampoo with a nice scent, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000055.000107159.html


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