AWA Co., Ltd. Survey report What is the most important thing when choosing a weakly acidic shampoo? The first place was “Is it dry?”

AWA Co., Ltd.
[Survey report] What is the most important thing when choosing a weakly acidic shampoo? The first place was “Is it dry?”

The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is the most important thing when choosing a weakly acidic shampoo?” We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: October 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 61 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/mildacidity-shampoo/ * When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/mildacidity-shampoo/). Summary of survey results
As a result of a questionnaire survey, “What is the most important thing when choosing a weakly acidic shampoo?”
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1st place Don’t you feel dry?
・Since my hair tends to dry out, I choose a mildly acidic shampoo based on whether or not it will moisturize my hair. (Female in her 30s)
・Because it is weakly acidic and gentle on the skin, many hairs are dry and dry after washing. I want to choose something that gives my hair a moist feeling. (Woman in her 20s)
・Because my hair is naturally curly and spreads easily, I try to choose a shampoo that does not dry out after shampooing or gives a cohesive finish. (Female in her 30s)
The first place was “Is it dry?”
There were many opinions that it is because the hair is easy to dry and it is easy to spread due to curly hair.
2nd: Is it not sticky?
・I want to feel refreshed after shampooing, so I don’t like feeling sticky after washing. If anything, I want it to feel smooth. (Female in her 50s)
・Slightly acidic shampoos are gentle on the skin, but they leave my hair feeling sticky and not dry, so I try to choose shampoos that leave my hair clean after washing. (Female in her 30s)
・Since you are washing to remove dirt, you want to feel refreshed after washing, so you want to focus on non-sticky products. (Female in her 40s)
The second place was “Is it sticky?”
There were many opinions that they wanted to have a smooth finish after washing. 3rd Place Good value for money
・Because I’m raising a child, I can’t spend a lot of money on myself, so when choosing a shampoo, I focus on cost performance by looking at the amount and price. (Woman in her 20s)
・Since shampoo is used every day, cost performance is the most important factor. For that reason, I don’t want the effect of a high-end shampoo, but I choose something that feels refreshing and comfortable. (Female in her 30s)
・Since I use shampoo every day, it is preferable to use shampoo that is as cost-effective as possible. (Female in her 40s)
The 3rd place was “good value for money”.
There was an opinion that shampoo is something you use every day because you can’t spend money on yourself while raising children. 4th: Do you want to suppress the swell?
・After 40, it’s hard to straighten my hair when I dry it. Because I want to use something that suppresses dryness and reduces waviness. (Female in her 40s)
・The swell is getting worse, so I’d be happy if you calmed down. (Female in her 50s)
The 4th place was “Do you want to suppress the swell?”
There was an opinion that as I got older, I started to worry about swells, so I wanted to calm down because the swells were so bad. 5th place Will it be glossy?
・I was advised by a hair care product clerk that using products with too strong a cleansing power would result in a loss of luster, so I choose products that can maintain the luster. (Female in her 30s) 5th place was “Does it become glossy?”
There was an opinion that they want to choose a shampoo that has gentle detergency and gives a glossy look.
Tie for 5th place Good fragrance
・I know that weak acidity is good for the scalp, so I choose products with a good scent to increase femininity and mood. (Female in her 30s) ・No matter how good the wash is, if you don’t like the scent, you’ll feel sick, so I prioritize the ones with the scent I like. (Female in her 30s)
Tie 5th place was “smell is good”.
There was an opinion that people want to increase femininity with a shampoo that smells good, and that they feel sick if they don’t like the scent.
summary
When we conducted a questionnaire to 61 people, 36.1% of the total answered that they were “not dry”.
In addition, there were many opinions that the reason for answering was that the hair is easy to dry and it is easy to spread due to curly hair.
If you have the opportunity to purchase a weakly acidic shampoo, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000059.000107159.html


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