BAK co-creation case Create distributed tourism and town walking content with multilingual voices in anticipation of inbound recovery Start “WALK AROUND MIRAI” demonstration project!

eiicon company
[BAK co-creation case] Create distributed tourism and town walking content with multilingual voices in anticipation of inbound recovery Start “WALK AROUND MIRAI” demonstration project!
Co-creation by Kanagawa Prefecture x eiicon company “BAK NEW NORMAL PROJECT 2022”

eiicon company (location: Minami-Aoyama, Minato-ku, Tokyo;
representative: Ayuko Nakamura) is a DATTARUJIN limited liability company that was adopted in the “BAK NEW NORMAL PROJECT 2022 venture free proposal type (hereinafter referred to as this program)” operated with Kanagawa Prefecture. , Shiseido Co., Ltd., Sony Corporation (technical cooperation), and JTB Co., Ltd. will announce that the demonstration project “WALK AROUND MIRAI” will start on November 16, 2022 (Wednesday).
 The eiicon company, which operates Japan’s largest open innovation platform AUBA, has been entrusted with the work of “Business Accelerator Kanagawa (hereinafter referred to as BAK)” from Kanagawa Prefecture this year, continuing from last year.
As part of this, we strongly support the overall operation of the program “BAK NEW NORMAL PROJECT 2022” that works to solve the problems that have become apparent due to the corona disaster, from planning, design, operation to PR strategy.
[Image 1

■Overview of the demonstration project
-Providing multilingual audio content that can be enjoyed on smartphones for inbound tourists in the Yokohama Minatomirai area- Project name:
Creation of decentralized tourism and town walking content using multilingual audio in anticipation of inbound recovery
Implementing company name: DATTARUJIN LLC (production), Shiseido Co., Ltd. (venue cooperation), Sony Corporation (technical cooperation), JTB Co., Ltd. (planning cooperation), Yokohama Minato Mirai 21 General Incorporated Association (town walk content cooperation)
・We will conduct a demonstration to provide foreign visitors to Japan with multilingual audio content that can be enjoyed on smartphones while walking around the city.
・When you visit a specific spot in the Minato Mirai area of ​​Yokohama City, you can automatically hear voices and music linked to your location information on the Locatone(TM) app for enjoying Sound AR(TM).
・In this demonstration project, by providing multilingual audio content for foreign visitors to Japan and encouraging them to walk around the city, it is possible to influence the time spent in the area, guide them to local facilities, and make it a paid content. Verify gender, etc.
Implementation period:
November 16, 2022 (Wednesday) to March 31, 2023 (Friday)
How to experience:
1. Install the Locatone(TM) app
[App Store]:
[GooglePlay]: 2. Select the “WALK AROUND MIRAI” channel and select each supported language tour
3. Tap “Start Tour” at the local area (Minato Mirai area).
When you visit a spot displayed on the MAP in the app, you will automatically hear sounds and music that correspond to the location linked to the location information.
*When participating in WALK AROUND MIRAI, please prepare
earphones/headphones that can be connected to your smartphone in advance.
▼ Locatone (TM) official website * “Sound AR” and “Locatone” are trademarks of Sony Group Inc. or its affiliates. *Locatone can only be downloaded from app stores in Japan. During the demonstration project period, smartphones with pre-loaded apps will be rented separately to foreign visitors to Japan. Details will be announced on the official website.
Usage amount:
Free (Communication charges are paid by participants)
Experience language:
Japanese and English (Korean, Chinese, and Ukrainian languages ​​will be added in the future)
Experience course/spot (approximately 6 km in total length,
approximately 1 hour experience time):
Start: Kanagawa Prefectural Office (King’s Tower)
⇒ Yokohama Port Osanbashi International Passenger Terminal/Zou-no-hana Park ⇒ Red Brick Warehouse ⇒ Minatomirai Area
⇒ Goal: Shiseido Global Innovation Center (S/PARK)
*For details, please check the official website: ■ Future prospects
We will announce the results at the DEMODAY scheduled to be held from the end of February to March 2023, aiming to create new business collaboration.
■ “BAK NEW NORMAL PROJECT 2022 Venture Free Proposal Type”
[Image 2

■ About “Business Accelerator Kanagawa (BAK)” In Kanagawa Prefecture, we participate in partner companies, venture companies, research institutes, support organizations, etc. with the aim of creating business collaboration projects between partner companies with bases in the prefecture and high-quality venture companies, and forming a community for open innovation. We host the “BAK” conference (501 participating companies: as of September 2022). At BAK, we match partner companies with venture companies based on the issues companies face and themes they want to achieve, and provide support for commercialization.
In addition, in the “BAK NEW NORMAL PROJECT 2021” last year, 8 ideas were adopted from a total of 157 applications for the recruitment theme of each company. Currently, we are continuing to work on incubation and demonstration projects for each adopted project. □ Reference
・ Activities in 2022 (Kanagawa Prefecture official website): ・[Kanagawa Prefecture x eiicon company “BAK NEW NORMAL PROJECT 2022”: Announcement of public offering results]
6 companies’ projects have been selected for the “Venture Free Proposal Type” recruitment! (Press release at the time of adoption: September 27, 2022)
Overview of eiicon company
eiicon company supports all companies that take on the challenge of “open innovation*” to accelerate their efforts.
1) “AUBA”: A business matching platform where you can search for open innovation partners under the theme of “valuable encounters create the future”. 25,000 registered companies. You can register your own company information such as issues and resources necessary for business growth, and send them to each other to realize new connections between companies.
2) “TOMORUBA”: “Media that activates business” for business people who create businesses. We distribute various information such as funding, funding, joint research, etc. and know-how information for creating a business to startups, small and medium-sized enterprises, major companies, local governments and universities in all industries all over the country.
3) “SHABERUBA”: A members-only community provided by “AUBA”. In the virtual coworking space, offline activities are realized online, such as conversations and business negotiations between members,
participation in various events, and community support.
4) “event”: Create a real opportunity to meet business partner companies. 5) “Sourcing Support”: Professional consultants support open innovation challenges.
Based on the above five axes, we provide services that establish the new business creation method “open innovation” in Japan.
Company name: eiicon company
Head office location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative: Ayuko Nakamura
Business: Operation of the open innovation platform “AUBA”, event planning and support services, sourcing services, etc.
Phone number: 03-6670-3273 (representative)
Email address:
■ eiicon company operating company
Company name: Persol Innovation Co., Ltd.
Head office location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative: Toshihito Nagai, President and Representative Director Business description: Creation of new businesses, promotion of open innovation, management planning and management of group companies, and related operations
*Open innovation:
An innovation methodology advocated by Henry W. Chesbrough in 2003 (U.S.A.) to create revolutionary new value by combining internal and external media and technology. It is a method of asserting that we should not only rely on internal resources but also actively incorporate external cooperation.
*The information on this page is current as of the date of
announcement. Please note that it is subject to change without notice.

Details about this release:


Leave a Reply

Your email address will not be published.

%d bloggers like this: