BEENOS Co., Ltd. BEENOS has decided to sponsor the “Cool Japan Data & Digimark Festival,” a public-private collaboration event to increase the momentum of the digital shift in the Cool Japan strategy.

BEENOS Decided to Sponsor the “Cool Japan Data & Digimake Festival”, a Public-Private Partnership Event to Increase Momentum for the Digital Shift of the Cool Japan Strategy
– Promoting the use of data as the yen depreciates and inbound recovery demand increases –

BEENOS Co., Ltd. (TSE Prime 3328, Headquarters: Shinagawa-ku, Tokyo, CEO: Shota Naoi, hereinafter referred to as BEENOS) is a member of the Cool Japan Data & Digimake Festival Executive Committee [Location: Shinjuku-ku, Tokyo, Secretary General: Yoshitaka Shinohara ( Vpon JAPAN Co., Ltd. President)” will be held from November 21st (Monday) to 24th (Thursday), 2022 “The 1st Cool Japan Data & Digimake Festival 2022 (URL: https://www.cooljapan- )”. [Image 1

This event is an online and offline event that will increase the digital shift momentum of the Cool Japan strategy promoted by the Japanese government. Mr. Hidetoshi Nakata, CEO of JAPAN CRAFT SAKE COMPANY Co., Ltd., will be on stage for the opening talk session on the first day of the event. It presents advanced examples of marketing and guidelines on the possibility of data utilization.
In order to promote the movement of “Cool Japan”, which disseminates Japanese content overseas, gets fans to come to Japan, and delivers Japan’s wonderful culture, products, and tourism resources to the world, we hold this event. We will promote the utilization of data and digital marketing in Japan through our sponsorship of .
■ Overview of “Cool Japan Data & Digimake Festival 2022” ■
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Date and time: November 21, 2022 (Monday) to November 24, 2022 (Thursday) Online & offline
Venue (November 24th only): Tokorozawa Sakura Town (3-31-3 Higashi Tokorozawa Wada, Tokorozawa City, Saitama Prefecture)
Participation application method: Apply from the “Online participation application” button on the official website (applications can be made until the day)
Main target: Governments, local governments, organizations, and private businesses that promote Cool Japan
Organizer: Cool Japan Data & Digimake Festival Executive Committee Secretariat: Vpon JAPAN Co., Ltd.
Sponsors: Cool Japan Organization, Japan National Tourism Organization (JNTO), Cabinet Office Intellectual Property Strategy Promotion Secretariat, Ministry of Agriculture, Forestry and Fisheries, JFOODO, Japan Fruits and Vegetables Export Promotion Council, Seafood and Processed Seafood Export Promotion Council, Osaka Convention & Tourism Bureau , Okinawa Prefecture, etc.
Sponsors: BEENOS Co., Ltd., JR East Planning Co., Ltd., Otafuku Sauce Co., Ltd., Telesee Co., Ltd., Ebara Food Industry Co., Ltd., MarkeZine (Shoeisha Co., Ltd.), Vpon JAPAN Co., Ltd., etc.
Official website: ■Cabinet Office’s “Cool Japan Strategy” and the background of this event■ Cool Japan is the “attractiveness” of Japan that is perceived (including potential) as “cool” by the world. In addition, the Cool Japan strategy aims to strengthen the soft power of Japan by increasing the number of foreigners who have a love for Japan (Japan fans) while increasing the brand power of Japan by gaining the world’s “sympathy”. Thing. (From
Japan’s digital competitiveness is at a low level compared to other countries, and in the digital competitiveness ranking announced by Swiss IMD on September 28, 2022, Japan ranked 29th, the lowest ever (https:// In order to further promote the Cool Japan strategy, it is necessary for the public and private sectors to work together to promote accurate digital marketing that utilizes data and digital technology. Therefore, in order to increase the digital shift momentum of the Cool Japan strategy, the “Cool Japan Data & Digimake Festival” executive committee was established in August 2022 with Vpon JAPAN Co., Ltd. as the secretariat, and this event was held.
■ Overview of the program ■
Title: “Leader of the Cool Japan Strategy”, etc.
Date: November 22 (Tue) 16:00-18:00
Speaker: Tomoko Komatsuzaki (Representative Director of iNTO Co., Ltd. Tourism Branding Producer)
Mr. Keiichiro Yamada (Representative of JTIC SWISS)
Mr. Katsuhiro Ohnogi (Creative Division, Ebara Foods Industry Co., Ltd.) Mr. Shohei Naito (Representative Director of Nihon Nogyo Co., Ltd.) Teppei Homma (Executive Officer, Bee Cruise Co., Ltd.)
[Inquiries from the general public regarding event participation applications and contents]
Cool Japan Data & Digimake Festival Executive Committee Secretariat E-mail:
[Overview of BEENOS Co., Ltd.]
(1) Company name: BEENOS Inc.
(2) Representative: Shota Naoi, President and Group CEO
(3) Head office location: 4-7-35 Kitashinagawa, Shinagawa-ku, Tokyo (4) Date of establishment: November 1999
(5) Capital: 2,775 million yen
Details about this release:


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