Benelik Digital Entertainment Co., Ltd. First in the industry! “Virtual Akihabara” and “Sora no Ue Shopp ing Mall” have started collaborating with the aim of interoperating the Metaverse! !

Benelic Digital Entertainment Co., Ltd.
Industry first! “Virtual Akihabara” and “Sora no Ue Shopping Mall” have started collaborating with the aim of interoperating the Metaverse! !
Efforts to connect the world of virtual space entered by avatars from smartphones and personal computers

Metaverse commercial facility “Soranoue Shopping Mall” operated by Benelic Digital Entertainment Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Akihiro Takahashi) is the Chiyoda-ku Tourism Association following Building No. 1, which has a collection of character shops. , Akihabara DX Entertainment Association, and Akihabara Tourism Promotion Association, we are developing Building No. 2, which integrates Akihabara’s maid cafe, Jimbocho’s second-hand bookstore, Kanda’s curry shop, etc. in the commercial facility of Metaverse. DNP (Dai Nippon Printing Co., Ltd.) develops Akihabara’s metaverse space “Virtual Akihabara” with the support and authorization of the ward and the AKIBA Tourism Council, famous contents,
exhibitions of creators’ works, limited shops, Kanda Myojin CG space, etc. Company Headquarters: Tokyo, President: Yoshinari Kitajima), we have decided to start an initiative to further expand and develop the possibilities of the Metaverse by enabling mutual customer transfer to the space that each other is developing. rice field.

Travel back and forth between two separate worlds to expand the possibilities of the Metaverse!

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“Virtual Akihabara” developed by DNP reproduces one of the main streets, the area from Manseibashi on Chuo Dori to the Kanda Myojinshita intersection, and “Kanda Myojin” in a virtual space. In this space, you can use the actual store as a virtual shop, and we are also expanding the unique virtual space, such as setting up a gallery space in the air on Chuo-dori. In addition to disseminating the subculture that is one of the attractions of the city and the charm of the historic Kanda Myojin both domestically and
internationally, we will promote the revitalization of the local economy by connecting regions, companies, creators, and fans with XR, and further expand the content market. We will expand and create new “Akihabara fans”.
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“Sora no Ue Shopping Mall” developed by Benelic Digital Entertainment has popular characters such as “A lot of Ghibli Donguri Republic”, “Ultraman World M78”, “Tomica Shop/Plarail Shop”, “Sanrio Shop”, and “Evangelion Store”. Building No. 1, where shops are gathered, and Building No. 2, where shops in the Akihabara, Jimbocho, and Kanda neighborhoods such as “maid cafes”, “second-hand bookstores”, and “curry shops” are now open.
Each store can be incorporated as a virtual shop that takes 360-degree photos of the actual store, and you can tour around each store. Inside the store, you can enjoy online shopping from product introduction videos by staff and markers on the product shelves, and store staff can serve customers as avatars. We are planning to open more shops in the future, and we plan to have more than 100 shops by the end of the year.
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Collaboration is also planned for character shops and events Both companies have already made various efforts to develop character shops and events at real stores such as Tokyo Anime Center in DNP PLAZA SHIBUYA (Shibuya MODI 2F, 1-21-3 Jinnan, Shibuya-ku, Tokyo). We plan to strengthen and promote mutual collaboration that combines real stores and events.
By introducing each other’s individual developments and making it possible to transfer them, we can expect mutual customer transfer, but by setting up event spaces and shops that can be enjoyed more by going back and forth between each space, we will create a real venue. We are thinking of developing various services such as exhibitions, product sales, and live performances at the Metaverse venue.
Considering collaboration services with NFT, creators, and VTuber. [Image 6
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DNP will combine the DNP creator co-creation service “FUN’S PROJECT”, which aims to develop content culture and the creative industry, and the “XR communication business”, which creates new experience value in both real and virtual environments. We provide new value to consumers. In Virtual Akihabara, in addition to handling anime and manga IP, we have built a business scheme that allows creators to create secondary creations of IP, and display and sell them in the space. Content is managed by NFT (non-fungible token), and there is a mechanism to realize a sound creative business cycle.
“Soranoue Shopping Mall” is a VTuber who participates in the “VTuber Clock” where more than 300 VTubers appear every minute, based on the purpose of “wanting to use it as a place where they can support and play an active role in Vtubers.” We are doing activities such as holding a “VTuber exhibition” to introduce VTubers, and opening a “VTuber shop” in the mall to support the production and sales of goods for VTubers. We are also working on a production service by matching VTubers with designers, creators, companies, etc.
By linking the services of both companies, we are considering creating the possibility of creating services that will further delight users and customers.
■ About Dai Nippon Printing Co., Ltd.
Business description: Printing business (Information Communication Division, Lifestyle/Industrial Division, Electronics Division) Location: 1-1-1 Ichigaya Kagacho, Shinjuku-ku, Tokyo 162-8001 Representative: Yoshinari Kitajima, President and Representative Director Established: January 1894 (Meiji 27)
URL: https://www.dnp.co.jp/
■ About Benelic Digital Entertainment Co., Ltd.
Business overview: Planning, production, sales and operation of products and services using IT technology
Location: KDX Ochanomizu Building 4F, 2-9 Kanda Surugadai, Chiyoda-ku, Tokyo 101-0062
Representative: Akihiro Takahashi, President and Representative Director Established: October 2021
URL: https://benelic-de.com/
*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
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