BRITA Japan Co., Ltd.
Winter is coming! About 70% of the people who are getting the effect of Onkatsu, more than 1 out of 4 people, answered that “the
sensitivity to cold has improved” and “the condition of the skin has improved.” It turns out that coffee, which is loved by more than one in three people who have experienced warm-up, is not suitable for warm-up.
60.1% of people are interested in hot drinks. The number one purpose of warming up is “to improve blood circulation” ~
50.1% of people plan to warm up this winter. More than 1 in 4 people who have warmed up answered that “blood circulation has improved” The real winter is finally approaching. During the cold season, one of the most common concerns is the “coldness” of the body. Therefore, BRITA Japan conducted a questionnaire survey on Onkatsu. As a result, about 70% of those who have done warm-up have been able to get the effect of warm-up, and more than 1 in 4 people said that their sensitivity to cold improved and their blood circulation improved. Answer. In addition, people who drink hot drinks chose “white hot water” in first place and “green tea” in second place. Therefore, at our company, we asked Dr. Nina Ishihara, a doctor, about “warm-up drinks” that are easy to obtain effects so that we can work on warm-up more effectively and easily. “Fermented tea” such as black tea, rooibos tea, and oolong tea. On the other hand, it turned out that “coffee” and “green tea” with a lot of caffeine are not very suitable. BRITA Japan proposes the “Expert” water purification filter that is ideal for hot drinks so that everyone can easily incorporate delicious hot drinks.
[Survey overview] Survey target: 624 people aged 20 to 69 Research agency: Justsystem Co., Ltd.
Survey method: Internet survey Survey period: Friday, November 4, 2022 to Monday, November 7, 2022
*Since the figures in the survey results are rounded off to the nearest whole number, errors may occur when the figures are added up. *When introducing the results of the survey, please use the annotation “BRITA Japan survey”.
■ Survey on Onkatsu
・ 33.1% of people have experience of Onkatsu, and 60.1% are currently interested in Onkatsu. In addition, 50.1% of people plan to warm up this winter. The number one purpose of warming up was “to improve blood circulation” at 49.2%. 2nd place “To improve sensitivity to cold” 48.1%, 3rd place “To improve immunity”.
・Approximately 70% of those who have experienced Onkatsu were able to obtain results. More than 1 out of 4 people answered that “the condition of the skin has improved”, “the sensitivity to cold has improved”, and “the blood circulation has improved”. In particular, those in their 50s who realized the effect of warm life had the highest result.
・The first thing that people who have done warm activities are doing is “to eat hot food and drinks”, which is practiced by more than half. In addition, more than 90% of those who answered that they “drink hot food and drink” mainly consumed “drinks”.
■ Survey on hot drinks
・The hot drink that was drunk was 1st place “white hot water” at 54.1%. Next, “green tea” ranked second. In addition, “coffee”, which many people drink regularly, also ranked high.
・ When we surveyed what kind of drink is suitable for hot drinks, the result was that more than 70% did not know.
・According to experts, drinks that are suitable for warming up are “fermented tea” such as black tea, “cocoa”, and “sweet sake”. It turns out that “coffee” with a lot of caffeine is not suitable for warm life. It was found that the effect can be felt even more if the product contains less or no caffeine, and various effects can be expected, such as improvement of stiffness and pain, improvement and prevention of lifestyle-related diseases, and skin beautifying effect. ・ When investigating what is suitable for hot drinks, 41.3% chose one or more drinks that are not suitable for hot drinks. It has become apparent that those who have not felt the effects of Onkatsu may not have been able to do the correct Onkatsu.
Awareness survey on Onkatsu
・ 33.1% of people have done warm activities, and 60.1% are interested in warm activities. Also, 50.1% of people are trying to warm up this winter. The number one purpose of warming up was “to improve blood circulation” at 49.2%. Second place was “to improve sensitivity to cold” at 48.1%, and third place was “to improve immunity”.
・68.1% of those who have tried Onkatsu had the effect of Onkatsu. Regarding the effect, 28.5% answered that “skin condition improved”, 28.0% answered “improved sensitivity to cold”, and 28.0% answered “improved blood circulation”. In addition, 24.6% said that they were less likely to catch a cold, and 24.2% said that their stiffness improved. In particular, 76.9% of people in their 50s felt the effects of warming up the most.
Awareness survey on Onkatsu
・ What people who have done warm activities were working on 1st place was “Consume hot food / drink” at 52.7%, 2nd place was “Soaking in a bathtub” at 48.8%, and 3rd place was “Stretching” at 39.1%.
・92.7% of those who answered “I take hot food/drinks” mainly drink. ・The hot drink that was drunk was 1st place “white hot water” at 54.1%. “Green tea” ranked second at 44.0%. In addition, “fermented tea” such as oolong tea/roasted tea/rooibos tea ranked high at 41.3% and “coffee” at 38.5%.
・ Only 27.9% of the respondents answered that they knew what kind of drink was suitable for hot drinks, and more than 70% did not know. [Image 6
-Ask a warm-up doctor-What drinks are suitable for warm-up? The best ones are “fermented tea”, “cocoa”, and “sweet sake”. Is drinking too much coffee, which has a lot of caffeine, the opposite effect? Opinions from survey results and the risk of hypothermia ~ 1 degree difference in normal temperature changes metabolism by about 13%!? ~ You can see that there are many people who are interested in “Onkatsu” and have actually experienced Onkatsu. After all, there are many people who are suffering from “coldness” behind it. Many people today have a normal temperature of 35.8 to 36.2 degrees. In fact, my normal temperature is about 1 degree lower than before.
Low body temperature causes poor blood circulation, causing stiff shoulders, headaches, low back pain, menstrual cramps, and other “stiffness and pain”. Become.
If your body temperature drops by 1 degree, your basal metabolism drops by about 13%, so people with low body temperature are more likely to gain weight and are more likely to suffer from
lifestyle-related diseases such as diabetes and hyperlipidemia. Low body temperature also weakens the immune system, making it easier to get infections and allergies. Health, beauty, and diet all depend on blood circulation. Warm life is absolutely important for a good blood style body, a warm body, and a healthy body. I’d like you to practice the ′′ how to drink ′′ that warms your body.
Drinks suitable for warm activities ~ Fermented tea, cocoa, amazake recommended ~
Fermented teas such as black tea, rooibos tea, and oolong tea are recommended. In traditional Chinese medicine, fermented tea is thought to warm the body. Cocoa and amazake, which are highly nutritious, increase metabolism and warm the body. Also, we recommend kudzuyu (kudzu broth) and soups that have a thick consistency, as they keep the warmth in your stomach for a long time. Miso soup is also rich in amino acids, vitamins, and minerals, which increases metabolism, so it warms you up. It is also the wisdom of our predecessors that there is a custom of eating pork miso soup in winter.
Drinks that are not suitable for warm activities ~Drinks with a lot of caffeine constrict blood vessels? Up to 2 cups of coffee per day Coffee is high in caffeine and constricts blood vessels, so more than three cups a day can chill you. Sprinkle some cinnamon powder over your coffee to improve blood circulation. Cinnamon is a herbal medicine called cinnamon bark. Also, hot milk is surprisingly warm, and it is said that it does not warm the body, although it has a good sleep effect.
Appropriate timing and intake of hot drinks-Must be in the morning. Recommended before going to bed at night. 1 mug per serving
Morning is a must because it is the time when low body temperature tends to occur. It is also recommended to drink before going to bed for those who have trouble falling asleep due to cold hands and feet at night. About 1 cup of mug is good (about 200 to 250 ml).
When drinking plain hot water, we recommend adding a little. Hot water will eventually turn into water, so it is better to add things that improve blood circulation, such as ginger juice, ginger powder, cinnamon powder, a slice of lemon, and honey. It becomes white water. Effects that can be expected from Onkatsu: Improvement of
gastrointestinal digestion and absorption, improvement of swelling, improvement of lifestyle-related diseases, etc.
By warming the internal organs, digestion and absorption of the gastrointestinal tract is improved, urine output is improved to improve swelling, and movement of the large intestine is improved to promote bowel movements. By improving the blood circulation of the whole body, it also improves stiffness, pain, and sensitivity to cold. In addition, by improving blood flow in the skin, it promotes skin turnover, improving and preventing dullness and stains, and leads to beautiful skin effects.
By increasing metabolism, it becomes difficult to gain weight, and leads to the improvement and prevention of lifestyle-related diseases. You can also expect to increase your immunity by increasing your body temperature.
▼Profile of Nina Ishihara
Ishihara Clinic Deputy Director Niina Ishihara
Deputy Director of Hippocratic Sanatorium, Director of Femtech Japan, Health Sommelier Director, Long Life Lab Director
Member of the Japanese Society of Internal Medicine, Member of the Japan Society of Oriental Medicine, Member of the Japan Hot Spring Climate Physical Medicine Society
Currently, while providing medical care centered on herbal medicine prescriptions at the clinic run by his father, he also actively participates in TV and radio appearances, writing, and giving lectures. Efforts are being made to spread the effects of promotion. “Cure sickness with Chinese medicine that warms the body” (PHP Bunko), “Children do not get sick when “warming the body”” (PHP Research Institute), “If you get rid of the cold, 90% will be cured!” (Kairyusha) , “A ‘warming beauty’ life that changes your body in a week”, etc., has written about 70 books.
Regular appearance on TV Tokyo “Clinic where you can find your doctor”. Awareness survey on Onkatsu
・According to experts, “fermented tea” such as black tea, rooibos tea, and oolong tea, as well as “cocoa” and “sweet sake” are also effective as drinks that are suitable for warming up. It turns out that “coffee” with a lot of caffeine is not suitable for warm life. You can feel the effect even more if you choose something with less or no caffeine, and various effects such as improving stiffness and pain, improving digestion and absorption in the gastrointestinal tract, improving and preventing lifestyle-related diseases, and beautifying the skin. was found to be expected.
・Based on these, when we surveyed what is suitable for hot drinks, 41.3% chose one or more drinks that are not suitable for hot drinks. It has become apparent that those who have not felt the effects of Onkatsu may not have been able to do the correct Onkatsu.
Environmentally friendly and economical BRITA water purifier With BRITA’s pot-type water purifier, you can always drink delicious water at home and reduce disposable plastic waste such as PET bottles. This can save you a significant amount of money over the course of a year compared to buying bottled water each time. Below, we will introduce the pot-type water purifier “Style” that fits in the pocket of the refrigerator, and the water filter “Expert” that is ideal for hot drinks.
■Pot type water purifier perfect for rehydration at home: Style [Image 12
Product name: Style
Reference price: 4,859 yen with 1 Maxtra Plus cartridge
Body size: Width 241mm x Depth 105mm x Height 274mm
Capacity: 2.4L total capacity, 1.26L filtered water capacity Available stores: Major supermarkets nationwide, major home centers, specialty stores, electronics retailers, EC sites, etc.
Replacement period: 4 weeks *When using 5.3L per day
・The smart light LED lets you know when it’s time to replace the cartridge, so you can always drink delicious water with peace of mind. ・Easy water filling: The flip-top lid allows water to be filled with one hand. ・Pour spout designed for ease of use
-Handle designed for easy grip
■ The best water filter for hot drinks “Maxtra Plus Expert for hot drinks” [Image 13
Product name: Maxtra Plus Expert for hot drinks
・Recommended for those who want to enjoy hot drinks. *Do not use hot water. ・Mellow taste
・Main substances to be removed: Chlorine, water scale, metals such as lead and copper
・The removal rate of water scale is improved by 50%.
*Comparison with Maxtra Plus Pure Performance.
Total filtered water volume: 150L
Estimated replacement: Once every 4 weeks (when using 5.3L per day) * Can be used with all models of BRITA’s pot-type and tank-type water purifiers. (Except classic type)