Calbee Co., Ltd. Selected from all 753 taste ideas! “Kataage Potato Aojiso Mentaiko Flavor” supervised by Kataage Potato fan and kabuki actor Koshiro Matsumoto

Calbee Inc.
Selected from all 753 taste ideas! “Kataage Potato Aojiso Mentaiko Flavor” supervised by Kataage Potato fan and kabuki actor Koshiro Matsumoto
Released at convenience stores nationwide from November 21, 2022 (Monday)
Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Shuji Ito) says, “The more you chew, the better! From November 21, 2022 (Monday), the new product “Kataage Potato Aojiso Mentaiko Flavor” from the “Kataage Potato” series, which is popular for its firm texture, will be released at convenience stores nationwide. * Released on Monday, December 5th at stores other than convenience stores. Scheduled to end in late February 2023.
This product is supervised by the Kabuki actor Koshiro Matsumoto, who is the image character for Kata-age Potato and is the director of the Kata-age Potato Cheer Club, which is made up of Kata-age Potato fans all over the country. It is a product.
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[Development history]
“Kataage Potato” is a potato chip developed by inheriting the traditional kettle-baked method that was born in the United States in the mid-19th century. Thickly sliced ​​potatoes are carefully and carefully fried to create a product with a firm texture that allows you to enjoy the taste of potatoes the more you chew. Since its introduction in 1993, we have developed various limited-time flavors in addition to standard products such as “Usushio”, “Black Pepper”, and “Grilled Nori”.
“Kataage Potato Aojiso Mentaiko Flavor” is a product where you can enjoy the refreshing scent of green perilla and the umami and spiciness of mentaiko. “Aojiso Mentaiko Flavor” is the first co-created product by members of the “Kataage Potato Support Club” and Koshiro, the manager of the support department, created under the theme of “Japanese taste” and “high-quality deliciousness”. is. For the development, in September 2021, the support staff and Mr. Koshiro will solicit taste proposals under the theme of “Japanese taste that you want to eat with Kataage Potato”. After narrowing down the selection, the members of the support club voted for a runoff, and as a result, they decided to commercialize the top-ranked dish, “Aojiso Mentaiko Flavor.” In addition, we held a workshop (packaging development and tasting session) with the support staff and Koshiro, and based on the opinions and requests we received there, we decided on the flavor and package. Especially for customers who like new things, it is a product that we would like you to enjoy as a companion at home.
[Product Features]
● “Kata-age Potato Aojiso Mentaiko Flavor” is a fan-approved product supervised by “Kata-age Potato Cheering Department” and Mr. Koshiro. ●It is finished so that you can enjoy the harmony of fragrance and flavor woven by refreshing green perilla and mentaiko.
●The package uses the Japanese pattern of Seigaiha and Kasumigara to express the world view of Japan. In addition to placing a photo showing the cross section of mentaiko in the center, we put a belt of “Koshiro Matsumoto x Kataage Potato Support Department Supervision” in a conspicuous position to convey that it is a co-created product. Koshiro’s message is posted on the back.
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Excerpt from the package
[About Kataage Potato Support Department]
This is a fan site of “Kataage Potato” launched in July 2016. It consists of “Kataage Potato” fans all over the country, and about 14,000 members belong (as of October 2022). We ask our members to cooperate with product monitors, questionnaires about product flavors and packages, and workshops. For details, please visit the website from the URL below.
URL: https://matome.agilemedia.jp/kataage-ouenbu/
[About support department co-creation products]
At the Kataage Potato Support Department, we are working on product development together with the members as a member-only project. Including this time’s “Aojiso Mentaiko Flavor”, we have released a total of 5 products (“Yuzu Salt Lemon Flavor”, “Shrimp Salt Flavor”, “Plum Bonito Flavor”, and “Broiled Scallop Flavor”). We will continue to develop products that meet the diverse needs and expectations of our fans.
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Co-creation products released so far
-This co-creation process-
1. Solicit ideas from the support staff and Koshiro
2. Support members vote on the proposals narrowed down by Calbee employees and decide the taste
3. Calbee develops a prototype based on the decided taste
4. Package development and tasting party with club members and Koshiro 5. Co-creation process of “Aojiso Mentaiko Flavor”] Package design decided by vote of support members and commercialized
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Co-creation process of “Aojiso Mentaiko Flavor”
[About gift campaign]
To commemorate the release of “Kataage Potato Aojiso Mentaiko Flavor”, we will carry out a gift campaign through Twitter.
How to apply: On Twitter, add “#Kataage Potato Support Club” and “#Kataage Potato Aojiso Mentaiko Flavor” and tweet your love for “Kataage Potato”. Prizes will be presented by lottery from those who participated in the submission.
Period: December 5, 2022 (Monday) 8:00-9:00
Target: 25 people by lottery from those who posted on Twitter with the specified hashtag during the campaign period
Prize: “Kataage Potato Aojiso Mentaiko Flavor” 1 case (12 bags included) “Kataage Potato Original Design Pass Case”
set of
For details, please see the campaign site below.
https://st-app.jp/kataage/aojisomentaiko/ *The site will open at 17:00 on November 21st.
Kataage Potato is in its 30th year of sale
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“Kataage Potato” appeared in November 1993 and is a long-selling product that will be on sale for 30 years this year. Started development as potato chips for adults and released only in the Hokkaido area. This product was expanded nationwide in 2005 after gradually expanding its sales area. Behind the development, there was a lot of trial and error, such as improving equipment, procuring potatoes, and considering product names. In November 2022, we have renewed the brand for the first time in five years with the aim of becoming a brand that continues to be loved.
Please see the article and video below for the hardships of development. Article title: How was the firmness of “Kata-age Potato” unchanged for 30 years determined? ! The road to birth as told by the creator and the brand manager
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Article URL: https://note.calbee.jp/n/n45dd17e9ca19
Video URL: https://note.calbee.jp/n/n1b2e0eb3a102
【Product Summary】
Product Name: Kataage Potato Aojiso Mentaiko Flavor
Contents: 60g
Price: Open (estimated price around 185 yen including tax)
Release date/Area
November 21, 2022 (Monday) / Convenience stores nationwide
December 5, 2022 (Monday) / Other than convenience stores nationwide * The actual release date may be slightly delayed depending on the store. *Depending on the store, it may not be available or may be sold out and may be discontinued.

Details about this release:
https://prtimes.jp/main/html/rd/p/000001006.000030525.html


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