Unerry Co., Ltd.
Cisco and unerry collaborate to digitize stores and public facilities and promote data utilization
Visualize shoppers and attract digital customers with Cisco Meraki and unerry people flow big data
Cisco Systems G.K. (Address: Akasaka, Minato-ku, Tokyo; Representative Executive Officer: Ichiro Nakagawa, hereinafter referred to as Cisco) and unerry Co., Ltd. (Address: Toranomon, Minato-ku, Tokyo;
Representative: Beacon Bank), which operates a real behavioral data platform President and CEO: Hidetoshi Uchiyama, hereinafter referred to as unerry) announces that products have been linked to promote digitization and data utilization in stores and public facilities. In addition, unerry recently participated in the “Ecosystem Partner Program” established by Cisco in July this year with the aim of accelerating DX in the Japanese market, and will promote the introduction of collaborative services between the two companies. [Image
Cisco’s cloud-based wireless LAN “Cisco Meraki” cooperates with unerry’s people flow big data
Cisco Meraki MR, a cloud-managed network solution provided by Cisco, has beacon functions in addition to management functions for wireless LANs and various network devices. A beacon is a position measurement technology that uses “Bluetooth Low Energy (BLE: low power consumption and low cost Bluetooth standard)”. It can be used to measure store visits and distribute information, as it can detect when a visitor has arrived.
Beacon Bank, a real behavioral data platform provided by unerry, accumulates 110 million ID people flow data (*1) through about 120 affiliated smartphone apps, and analyzes the congestion status and visitors in various places by AI analysis. Attribute and behavior analysis is possible. This real-time people flow data is obtained from reactions with 2.1 million beacons registered in the Beacon Bank and location information technologies such as GPS.
By linking the beacon function of “Cisco Meraki MR” (hereinafter referred to as “Meraki beacon”) and “Beacon Bank”, visit measurement by Meraki beacon will be strengthened, and analysis visualization will be performed by combining unerry’s people flow big data. and collaboration with various marketing services provided by unerry. As a result, we can not only visualize the attributes and frequency of visits of shoppers who visit stores where “Cisco Meraki MR” is installed, but also what kind of industry and type of store they tend to use as out-of-store behavior. analysis becomes possible. In addition, it is also possible to distribute digital advertisements to attract customers and measure the effect of visits to dormant customers and customers who tend to visit competitively.
*1:People flow big data acquired by unerry is personal information that cannot identify specific individuals, and is managed in compliance with the LP mark (location privacy mark).
About the Cisco Ecosystem Partner Program
The “Ecosystem Partner Program” established by Cisco is aimed at partner companies that have experience, knowledge, advanced
technological capabilities, and innovation capabilities in various fields. We have decided to participate as a partner that provides added value for
The program will form a broad ecosystem partnership that will jointly execute from business development to sales and marketing. In the future, the two companies will work together to promote the
sophistication of collaborative solutions and the introduction of services, contributing to the DX of stores and public facilities and the sustainable growth of Japanese society.
Cisco Systems G.K. Corporate Executive Officer Masaaki Hattori We are very happy to start collaborating with “Beacon Bank”, which provides a comfortable experience for consumers by giving meaning to real behavioral big data in the world with AI. Using the “Cisco Meraki MR” installed in store facilities as an entrance, we aim to implement new future OMO communication between retailers and consumers, a new fusion of real and digital, through the various data analysis of unerry. We will move forward together.
Hidetoshi Uchiyama, President and CEO of unerry Co., Ltd.
As a terminal that provides high-quality Wi-Fi, and as a terminal that supports the creation of next-generation stores by managing various connected devices, we are very pleased to have realized product cooperation with Cisco Meraki, which has been introduced in many store facilities. I am thinking.
By using our technology and data in various towns and store
facilities, we will support retail DX and do our best to help provide consumers with a comfortable shopping experience. increase.
*Product and service names mentioned in this news release are trademarks or registered trademarks of their respective companies. *The information contained in this news release is current as of the date of the announcement. Subject to change without notice.
Related Cisco resources
Ecosystem Partner Program
(https://www.cisco.com/c/ja_jp/solutions/partner-ecosystem.html) Cisco Partner System (
https://www.cisco.com/c/ja_jp/partners/partner-with-cisco.html ) About Cisco Systems LLC (https://www.cisco.com/)
Cisco Systems G.K. is the Japanese subsidiary of Cisco (NASDAQ: CSCO). Cisco is the world leader in the technology that powers the Internet. To enable a globally inclusive future, Cisco is reimagining your applications, securing them, transforming your infrastructure, empowering teams, and unlocking new possibilities. Cisco’s company profile and details can be found on the website.
■ About unerry Co., Ltd. (https://www.unerry.co.jp)
A data company founded in 2015 that operates the real behavioral data platform “Beacon Bank (https://www.beaconbank.jp/)”. Utilizing GPS and beacon technology, AI analyzes indoor and outdoor big data of people flow of more than 30 billion items per month and about 110 million IDs obtained from smartphone applications. By “digitizing the real world”, we are developing businesses such as OMO marketing support and the realization of smart cities.
Cisco Systems G.K.
Unerry Co., Ltd. Public Relations
Uchiyama and Yanagida
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