Classicom Co., Ltd. Quadruple the number of views under Corona! About 90% of the podcast “Northern Europe, Kurashi no Doguten” played over 12 million times is fully satisfied “Let’s go with Chapon!” First public recording event report

Classiccom Co., Ltd.
4 times the number of views under Corona! About 90% of the podcast “Northern Europe, Kurashi no Doguten” played over 12 million times is fully satisfied “Let’s go with Chapon!” First public recording event report
~Customer exchange for the first time in 3 years. After preparations under the remote system, the staff gathered for the first time in 2 years and 8 months! ~

The podcast program “Chapon and Line”, which has surpassed 12 million views in total, has been played at “Northern Europe, Living Tool Store” operated by Classiccom Co., Ltd. (Headquarters: Kunitachi, Tokyo, CEO: Kohei Aoki, hereinafter “our company”). Ko!” was held at Spiral Hall on Sunday, October 30, 2022. More than 1,600 applications were received for the 300 invitation slots, the first customer interaction in three years was achieved, and the staff gathered for the first time in two years and eight months after preparations under the remote system. We will deliver a report of this event, which received the maximum satisfaction rating of about 90% in the questionnaire after the event.
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Held on October 30, 2022 Let’s go with Chapon! Commemorative shot of public recording event visitors and performers
The number of views quadrupled in a nesting life under Corona, and the long-awaited first public recording event was held
“Let’s go with Chapon!”, which started in May 2018, is a podcast delivered every other Sunday in which Sato, our director and manager of “Northern Europe, Kurashi no Doguten”, talks with staff member Aoki. It’s a program. In 2018, the number of views of the podcast program “Northern Europe, Kurashi no Doguten”, including “Let’s go with Chapon!”, will quadruple from 2019 to 2020 under COVID-19, and the cumulative number of views will reach 1,000 by the end of 2021. Achieved 10,000 times * 1. As of November 2022, “Let’s go with Chapon!” Has achieved a cumulative total of 12 million views on its own program.
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Let’s go with Chapon! Views growth from launch to 2021
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Voice content that can be listened to while doing household chores while spending more time at home under the coronavirus was well received by women in their 20s to 50s, who are the main customers of “Northern Europe, Kurashi no Doguten”. It is also possible that for those who felt lonely because they could not meet their friends casually due to their stay-at-home lifestyle, the casual talks about daily life that unfolded on Sunday nights were soothing.
“Let’s go with Chapon!” has received more than 3,000 letters from listeners called “Chapolars” so far, and in the 3rd JAPAN PODCAST AWARDS*2 announced in March 2022, listeners selected by vote It is the core content that has a particularly strong connection with customers even among the “Northern Europe, living tool store”, such as being selected as the 3rd best choice.
And this year, which marks the 15th anniversary of the opening of “Northern Europe, Kurashi no Douguten”, we will hold a customer exchange event “Let’s go with Chapon! Public recording event” for the first time in about three years.
■ Over 1600 applicants! 300 people at the venue + 9,000 people on Instagram LIVE watched the 90-minute non-stop talk
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spiral hall banner
Applications for the public recording event were held for two weeks from September 12th to September 26th, 2022. Since the venue was Spiral Hall in Aoyama, Tokyo, 90% of the applicants were from the Kanto region, but more than 1,600 people applied for the 300-person invitation (free). submitted. Applications were from a wide range of generations, with 30% each in their 30s and 40s, 20% under 20s, and 20% over 50s.
On the day of the event, a report just before the event was
distributed on Instagram LIVE from 14:30, the opening time, and was viewed by more than 9,000 people. The main part of the event was distributed on YouTube LIVE, with a total of over 6,000 views and a maximum of 1,694 people watching at the same time. About 1,000 comments were received in both distributions.
The content of the event is the same as the usual “Let’s go with Chapon!” After the familiar opening comment, the title call “Let’s go with chapon!” lifted the whole venue, and the warm 90 minutes was like being in a large public bath. In the questionnaire after the event, about 90% gave a “5” out of 5 ratings, and over 97% gave a high rating of 4 or higher.
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Please see below for details of the day.
・Report articles
[[Event Report] First event in 3 years “Let’s go with Chapon!” Public recording was held! ] URL: https://hokuohkurashi.com/note/278255 ・Report video
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=ubfRfC2mjik] ・Podcast
The audio recorded on the day will be distributed at 20:00 on Sunday, November 20, 2022 at “Let’s go with Chapon!”.
■ Comments from visitors
The 90 minutes went by in the blink of an eye, and it was a dream-like time that made me want to listen to their talk forever.
(20s Listener experience: 3 years)
Today, I went to the event with the feeling that I was going to soak in a hot spring, but after soaking in the Atsume hot spring, I was able to refresh my mind and give me the energy to face work, housework, and childcare from tomorrow.
(30s listener experience: half a year)
I took off my wife’s clothes and my mother’s clothes. I would like to express my gratitude to you and your staff.
(30s listener experience: 3 years)
All the air that flowed through the event was the best!
(40s Listener experience: 1 and a half years)
I’m happy just to have the world that I always listen to on the radio spread out in front of me, but instead of just watching it from afar, I’m happy that everyone at the venue is like this, and I’m happy that everyone liked it. I was deeply moved by the talk that made me feel like I was part of the conversation between the two of them! I was very happy with the souvenirs!
(50s Listener experience: 3 years)
From the moment I received the email until the day of the event, I was so excited and excited. Of course, the two hours on that day were also fun, but I was entertained for a month and two hours. I also sent a picture of the venue to my sons on LINE. I was smirking at the reply that I had fun. The little persimmons and the orange cosmos were all lovely.
(60s Listener experience: 3 years)
More than 30% of new hires after remote system, staff gathering for the first time in 2 years and 8 months
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Approximately 70 staff members participated on the day (total number of employees: 84)
Classicom has been working remotely since February 2020, and we are still working mainly on remote work at home, where we go to work as needed for each job type. For this reason, all preparations for this event were carried out remotely, except for preliminary inspections of the venue.
Not only is it the first customer exchange in three years, but it is also the first time in two years and eight months that the staff have gathered together. With more than 30% of the staff joining the company after the remote system, it is an opportunity to play a major role as an exchange between staff. I was.
■ Impressions of the staff
・Even though the pre-meeting was remote, there was no shortage or anxiety. I was really happy to be able to meet all of the Classiccom staff! I was able to chat with them for the first time in a long time while I was waiting, and just looking at them from afar had a healing effect on me, and I went home thinking that I was happy to be here. ・It was very impressive to see a nervous customer come home and make eye contact with a smile that could be seen through the mask when they returned home to express their gratitude.
・Since I joined the company under a remote system, it was my first time to meet so many employees in person, so I was thrilled and happy! ・I was very happy to meet you! It was great to be able to meet the Classiccom staff for the first time and for the first time in a while, and to chat with them.
■ Event overview
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-Event name-Let’s go with Chapon! Public recording event
– Date – Sunday, October 30, 2022
-Holding time-Start 15:00 (Open 14:30) End 16:30
-Performer-
・Director of Classiccom Co., Ltd. Tomoko Sato
・”Northern Europe, living tool store” editorial staff Aoki (Yoshibe) – Venue – Spiral Hall
Spiral 3F, 5-6-23 Minami-Aoyama, Minato-ku, Tokyo 107-0062
– Participation fee – Free
-Organizer- “Northern Europe, living tool store” (Classicom Co., Ltd.) -Number-
・Participants: 300
・Applicants: Over 1,600
・ Applicant attributes (approximately): 20s or younger / 20%, 30s / 30%, 40s / 30%, 50s or older / 20%
・ Instagram LIVE (immediate delivery): Number of viewers / 9,006, maximum number of simultaneous connections / 1,353
・YouTube LIVE (main story live distribution): Number of views/6,385 times, maximum number of simultaneous connections/1,694 people ・ Satisfaction level (5 levels): About 90% is “5”, over 97% is “4” or higher ■Let’s go with Chapon! Overview
Program name: Let’s go with Chapon!
Delivery start date: May 2018 (delivered every other Sunday at 20:00) Total number of views: Over 12 million
Number of distribution programs: 122
URL: https://hokuohkurashi.com/note/category/tokushuu/tokushuu-active/sundayradio An Internet radio broadcast every other Sunday delivered by Sato, the director of Classiccom Co., Ltd. and the manager of “Northern Europe, Kurashi no Doguten”, and Yoshibeko Aoki, a staff member. There are various themes, from passionate ones such as “Do you need a goal in life?” and “Do you have a dream now that you’re in your 40s?” ◆ Personality
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Photo left: Sato Right photo: Aoki
Director of Classiccom Co., Ltd., Manager of “Northern Europe, Living Tool Store”
Tomoko Sato
In 2006, he co-founded Classiccom Co., Ltd. with his older brother Aoki. As the store manager of “Northern Europe, Kurashi no Douguten”, which opened in 2007, he oversees products and content.
“Northern Europe, living tool store” editorial staff
Aoki Nickname: Yoshibe
In 2009, he joined as a staff member of the actual store and national store of “Northern Europe, Kurashi no Doguten”. After the Kunitachi store closed in 2014, he became an editorial staff for “Northern Europe, Kurashi no Doguten”. Her husband is Aoki, the representative of Classiccom. She has a sister-in-law relationship with Sato. *1 Reference: [Northern Europe, living tool store] podcast, the number of views quadrupled in the nest life under Corona. ] URL:
https://kurashi.com/news/11655
*2 Reference: [Let’s go with Chapon! won 3rd place in the 3rd JAPAN PODCAST AWARDS Listener’s Choice. ] URL:
https://kurashi.com/news/12165
■ Business: What is the life culture platform “Northern Europe, living tool store”?
[HP] https://hokuohkurashi.com/
[Business introduction video] https://youtu.be/BFIe3c_KFPg
[Image 11d24748-86-df001e905d8ca248361a-16.png&s3=24748-86-b0ecf583bfac77d012a08e32d6d88965-1400x920.png
Figures for engagement channels *As of the end of July 2022
Based on the theme of “Let’s create a lifestyle that fits.”, Life sells miscellaneous goods from various countries, mainly in Northern Europe, while disseminating web articles, audio media, documentaries, dramas, etc. with a unique world view (life culture). A culture platform. Four series of original dramas have been produced so far, and in June 2021, the movie version of “Aobaya no Table” was released in theaters. Winner of the 2021 Porter Prize. New listing on the Tokyo Stock Exchange Growth Market on August 5, 2022.
[Image 12d24748-86-aa9d38a84010b06833a8-17.jpg&s3=24748-86-485edbcb28b665f65b69913dc599b0eb-1400x920.jpg
* An image of the life culture platform “Noroku Kurashi no Michiten”. A platform like a theme park full of unique worldviews (life culture) ■Company profile
Company name: Classiccom Co., Ltd.
English notation: Kurashicom Inc.
Head Office: 1-16-17 Higashi, Kunitachi City, Tokyo
Established: September 2006
Capital: 432.84 million yen
Representative: Kohei Aoki, President and Representative Director Number of employees: 82 (79 full-time employees/contract employees as of the end of July 2022)
Business description: Life culture platform business (EC management, media management content development, advertising planning and sales, miscellaneous goods and apparel planning and sales)
URL: https://kurashi.com/

Details about this release:
https://prtimes.jp/main/html/rd/p/000000086.000024748.html


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