CNIEL (French National Dairy Economic Center) Latest Consumption Trend Announcement in French Market

French Market -Organic Dairy Products-Latest Consumption Trend Announcement “Despite the decrease in consumption from 2021, the positive image of organics has taken hold.”

Food products certified as organic or BIO are now distributed all over the world and have become a part of our daily lives. Even in France, where dairy farming is thriving, the production of organic milk has grown by an average of 15% annually over the past 10 years. However, from 2021 onwards, we are seeing unprecedented changes in consumption trends for organic dairy products.
Therefore, in September 2022, CNIEL conducted a consumer trend survey aimed at measuring the level of trust among French people in organic dairy products made without the use of pesticides, synthetic chemical fertilizers, and genetically modified crops. -KANTAR 2022 Index” announced.
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(C) CNIEL_ State of grazing
Organic dairy purchases in France to decline slightly after 2021, but image scores and online sales remain strong
In the French market, 2021 and the first half of 2022 saw a slight decline in living standards due to the Covid-19 compared to 2020. The survey found that organic dairy products appealed to the same number of households as in 2020, and the proportion of households that purchased organic dairy products in the third quarter of 2021 remained at 72.8%, giving an average image scored out of 10. Score” is solid at 7.2 points in 2020 compared to 7.1 points in 2018. And on the distribution side, organic dairy is doing well, accounting for 6.6% of online dairy sales, 53% higher than suburban megastores, the study said.
Price, regionality vs. organic, environment… What are the factors that influence the purchase of organic dairy products?
In large- and medium-sized supermarkets, 66% of the surveyed households answered that “price” is the first criterion for purchasing in 2022, an increase of 7% compared to 2021. This number increased by 8.2%, impacting purchases of organic dairy products. In addition, 60% of French people have a strong tendency to place importance on “Made in France”, and if organic dairy products do not fit into the “local production for local consumption” product category, even if they are convinced of the value of organic products, they will not be willing to purchase them. It was also pointed out that it may be a brake on And as a result of the survey, the reasons for purchasing organic dairy products in 2022 will be “respect for the environment” (56%, 2pt decrease) and “pesticide-free guarantee” (51%, 5pt decrease) compared to 2020. , it also became clear that the numbers had retreated a bit. – What is the added value of organic dairy products?
“Organic dairy products are made from organic milk.” Dairy cows are given feed that meets the standards of “organic certification” such as grass and grains, and from the perspective of animal welfare, we also consider the breeding environment and milking method of dairy cows. Manufactured in a workshop that has received “organic certification” and eliminating chemical additives from preservatives to coloring agents, it is “AB certified” by the French government and “Euroleaf certified” in the EU. can receive In France, there are many cheeses with a protected designation of origin (A.O.P.) such as Camembert, Brie, and Raclette. Dairy products that have the certification of and have passed “organic certification” are also beginning to appear on the market. Choosing these means respecting the rules that consider the natural environment from multiple perspectives, and consciously choosing products that are both quality and reliable.
Necessity of approaching retailers and consumers repeatedly
Yves Sauvaget, President of the CNIEL Organic Commission (La Commission BIO du CNIEL), said:
“From the results of this survey, we take seriously the issues that have been highlighted, and we would like to raise awareness while providing necessary information to consumers by repeating approaches such as digital campaigns and online training for retailers. thinking about. We want to remind you that -organic dairy products- have great value and are priced accordingly.
In addition, we communicate to consumers the importance of organic milk production as a proof of harmony between dairy farming and the environment, and we also take action. Want to. It should support that feeling. 』
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(C) CNIEL organic dairy products available in Japan
Towards a future where we can enjoy dairy products that respect the global environment and diversity
Boasting production of 1,200 cheeses and 300 other dairy products, the French dairy industry strives to produce cheeses that are part of France’s cultural heritage in a healthy, safe, ethical, sustainable and affordable way. We supply domestically and internationally. In fact, the number of French organic dairy products available in Japan is increasing, mainly at organic specialty stores and cheese specialty stores.
At CNIEL, we believe that consumer trust and evaluation in the future can only be obtained through the implementation of sustainable activities that consider the global environment and diversity, and the transparency of information. More than ever before, CNIEL promotes the “French Terre de Rais”, a code of conduct that puts economic, social and environmental challenges at the heart of the sustainability of the dairy industry. We will support all stakeholders involved in distribution and sales. In Japan as well, we will carry out
promotional activities in line with these guidelines. Please keep an eye out for the latest information on French dairy products. -note-
* “AB certification” means “Agriculture Biologic”. The French government established guidelines in 1981 and has used this logo as the national bio (organic) certification mark since 1985. Strict standards are set, such as organic farming for at least 3 years, containing 95% or more organic ingredients, and limited to products produced or processed within the EU, and unannounced inspections are also conducted every year. In addition, “Euroleaf certification” is also used, which is attached to all prepackaged EU food products manufactured and sold as organic food within the EU region.
[About CNIEL]: CNIEL (French National Dairy Economic Center) is a non-profit organization in which domestic dairy farmers and dairy manufacturers are members, and conducts the following activities in Japan and overseas.
1.Research on economic trends in the dairy industry and the impact of dairy products on health
2. Public relations activities to promote the high-quality image of French dairy products, mainly cheese, and to increase consumption 3. We have set a goal of 2025, placing economic, social and
environmental issues at the center of the sustainability of the dairy industry, and social activities that respect the founding principles of the international standard ISO 26 000 “Social Responsibility”. We are promoting “de re” and announce our progress every year.
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