Coca-Cola Japan Co., Ltd.
~ Let’s enjoy the warm “Ayataka Cafe” series and “Yakiimo” this winter ~ “Ayataka Cafe” and “Your town’s baked potato vending machine” collaboration event will be held
The “Ayataka Cafe” series and the much-talked-about “baked potato vending machine” will collaborate for a limited period of three days November 18th (Friday) to November 20th (Sunday), 2022, 180 people on a first-come, first-served basis each day at Shibuya Cast in Tokyo
The “Ayataka Cafe” series, which was born from the green tea brand “Ayataka” of the Coca-Cola system and has been very well received for its authentic taste, is the first hot “Ayataka Cafe Matcha Latte” and “Ayataka Cafe” in the series. Hojicha Latte” is available
Along with the hot appearance of the “Ayataka Cafe” series, “Ayataka Cafe” is a vending machine that sells baked sweet potatoes. Industry (Headquarters: Hyuga City, Miyazaki Prefecture, Representative Director: Yuji Kodama, hereinafter referred to as Nofuku Sangyo) collaborated for a limited time of 3 days with “Ayataka Cafe” and “Your town’s baked potato vending machine” collaboration event. , November 18th (Friday) to 20th (Sunday) *2 will be held for the first 180 people each day. On the day of the event, two products from the “Ayataka Cafe” series, which are perfect for this winter, will appear on the “stall” of “Anata no Machi no Yakimoyasan” set up at the venue. Beniharuka from Kyushu is matured for 40 days, and you can enjoy the “baked sweet potato” (hot or cold) that Nofuku Sangyo is particular about, and the warm “Ayataka Cafe Matcha Latte” and “Ayataka Cafe Hojicha Latte” for free. increase.
In addition, “Ayataka Cafe Matcha Latte” has recorded No. 1*3 sales in the Japanese tea latte beverage market.
This winter, please enjoy the new combination of hot and baked sweet potatoes from the “Ayataka Cafe” series, which is very popular for its authentic and rich taste.
*1 “Ayataka Cafe Matcha Latte” will be on sale from September 26, 2022 (Monday), and “Ayataka Cafe Hojicha Latte” will be on sale from October 17, 2022 (Monday) (both hot and cold, 280 PET)
*2 This event will be held with due consideration for infectious disease control. The implementation time is from 14:00 to 17:00 each day (Please refrain from coming before 14:00 from the perspective of infectious disease control). Limited to the first 180 people each day. Limited to 1 per person. It will end as soon as it is gone.
*3 INTAGE SRI + research Japanese tea latte drink (matcha & hojicha milk drink + liquid tea (with milk ingredients + matcha & hojicha flavor)) market October 2021-September 2022 cumulative sales amount ■ “‘Ayataka Cafe’ and ‘Your town’s baked potato vending machine’ collaboration event”
For three days from November 18th (Friday) to 20th (Sunday), 2022, we will hold a collaboration event at an outdoor space in Shibuya, Tokyo, “Ayataka Cafe” and “Your town’s baked potato shop vending machine”. increase.
This project was realized through a limited collaboration with Nofuku Sangyo, which operates “baked sweet potato vending machines” nationwide. At the venue, two “baked sweet potato vending machines” in collaboration with “Ayataka Cafe” will open for 3 hours only. From one vending machine, one hot product of either “Ayataka Cafe Matcha Latte” or “Ayataka Cafe Hojicha Latte” and a special “aged baked potato” (either hot or cold) will come out. We offer a special experience that is only available in one place.
At the venue, you can enjoy “Ayataka Cafe” hot, which is perfect for the cold winter season, and roasted sweet potatoes (Beniharuka), which are carefully selected from farmers in each prefecture of Kyushu sold by Nofuku Sangyo, and are perfect for autumn and winter. receive. -Overview-
November 18th (Fri)-20th (Sun), 2022 14:00-17:00
SHIBUYA CAST outdoor space “Garden” (1-23-21 Shibuya, Shibuya-ku, Tokyo) ·Implementation content
Limited to the first 180 people each day, from the two collaboration vending machines installed in the venue, either one product of “Ayataka Cafe Matcha Latte” or “Ayataka Cafe Hojicha Latte” We will distribute one “baked potato” for free.
*This event will be held with due consideration for infectious disease control. *Limited to 1 “Ayataka Cafe” product and 1 “Yakiimo” per person, and will end as soon as they run out.
·way to participate
Numbered tickets will be distributed on a first-come-first-served basis at the entrance of the SHIBUYA CAST venue. The experience time will be divided into 3 times, 14:00, 15:00, and 16:00, and each time will be limited to 60 people, and each day will be limited to 180 people. After receiving the numbered ticket, please come to the venue within the experience time specified on the numbered ticket, and the staff will guide you in order.
In addition, from the perspective of infection control, please refrain from arriving before 14:00 and refrain from waiting around the venue. *Please refrain from making inquiries to the venue facilities regarding this event. Also, please note that we do not accept inquiries regarding congestion on the day of the event.
■ About “Noufuku Sangyo Co., Ltd.” https://noufukusangyo.jp/ Agriculture and welfare industry practices the way of long-term work based on collaboration between agriculture and welfare. I want to create jobs for people with disabilities, provide a place to work, and make the income the best in Japan. With that in mind, we developed a baked potato vending machine. The strength of agriculture and welfare industries is that they create jobs that allow people with
disabilities to work all year round, such as working in the fields on sunny days and processing baked potatoes on rainy days. Nofuku Sangyo will convey this know-how to facilities for people with disabilities nationwide, and hope that people with disabilities and able-bodied people will help each other and live in a comfortable world. In addition, from November 14th (Monday), “Ayataka Cafe” will carry out a Twitter campaign where 10,010 people will win “Coke ON” drink tickets and Hasami porcelain pair mugs.
■ Twitter campaign where 10,010 people can win goods and tickets to enjoy “Ayataka Cafe”
From November 14th (Monday) to 20th (Sunday), follow the official account of “Ayataka” on Twitter, add a specified hashtag to the target campaign post and tweet a quote, Coke ON drink to 10,010 people We will carry out a Twitter campaign where you can win a pair of Hasami porcelain mugs that are perfect for enjoying tickets and “Ayataka Cafe” at home.
November 14th (Mon) to 20th (Sun), 2022
Quoted tweets with the hashtag “#Tsumeta Ayataka Cafe” or “#Warm Ayataka Cafe” -Premium-
Coke ON drink ticket that can be exchanged for one “Ayataka” product 10,000 people
Hasami porcelain pair mug cups for 10 people
■ About the “Ayataka Cafe” series
In 2021, the “Ayataka Cafe” series was born from “Ayataka” based on the idea of “making tea more free and enjoyable”. “Ayataka Cafe”, which is particular about carefully selected high-quality materials and original manufacturing methods, focuses on the “cafe” that has permeated as one of the places where modern people who lead busy lives seek peace of mind and can be in nature. , Under the supervision of the long-established tea store “Kambayashi Shunmatsu Honten” in Uji, Kyoto and the specialty coffee specialty store “Sarutahiko Coffee”, we will deliver a new taste of tea and the comfort you want in a cafe. The first product in the series, “Ayataka Cafe Matcha Latte” and the second product, “Ayataka Cafe Hojicha Latte,” are full-fledged flavors that draw out the goodness of tea ingredients through a unique manufacturing method. It will be a latte drink made with Japanese ingredients that will make you feel positive.
“Ayataka Cafe Matcha Latte”, which has been very well received for its authentic taste, has recorded the highest sales amount * 3 in the Japanese tea latte beverage market.
*3 INTAGE SRI + research Japanese tea latte drink (matcha & hojicha milk drink + liquid tea (with milk ingredients + matcha & hojicha flavor)) market October 2021-September 2022 cumulative sales amount [Image 5
Please refer to the following account for the latest information on “Ayataka Cafe”.
Official site: https://www.ayataka.jp/cafe/
Official Twitter: https://twitter.com/ayatakaJP
Official Instagram: https://www.instagram.com/ayatakajp/
■ About the “Ayataka” brand celebrating its 15th anniversary Ayataka, which was born in October 2007, was developed in cooperation with Kanbayashi Shunsho Honten, a long-established tea shop in Uji, Kyoto with a history of 450 years. This is a green tea brand that aims to create an authentic taste of tea that feels like it was brewed in a teapot.
The taste of “Ayataka” is 1. The traditional technique of Kanbayashi Harumatsu Honten, “Gogumi”, the technique of combining tea leaves, 2. Ayataka’s unique cloudiness manufacturing method, 3. As raw materials The taste and quality of the tea leaves to be used are finally confirmed by Kanbayashi Harumatsu Honten and Coca-Cola. Since its birth, it has been very well received by many people for its authentic taste with a good balance of umami, astringency and bitterness. -Product Summary-
■ Product name: Ayataka Cafe Matcha Latte
Product name: soft drink
Ingredients: Milk (manufactured in Japan), sugar, powdered skim milk, green tea (matcha), vegetable oil, concentrated skimmed milk product, dextrin, salt/cellulose, emulsifier, antioxidant (vitamin C), casein Na, fragrance, Food coloring (gardenia, safflower yellow)
■Nutrition ingredient display (per 100ml):
Energy 42kcal, protein 0.6g, fat 0.9g, carbohydrates 7.9g, salt equivalent 0.1g ■Package/manufacturer’s suggested retail price (excluding consumption tax): 280ml wide mouth PET hot/cold/149 yen
■ Product name: Ayataka Cafe Hojicha Latte
Product name: soft drink
Ingredients: Milk (produced in Japan), sugar, powdered skim milk, green tea (produced in Japan), vegetable oil, concentrated skimmed milk product, dextrin, salt/cellulose, emulsifier, antioxidant (vitamin C), sodium caseinate, fragrance
■Nutrition ingredient display (per 100ml):
Energy 39kcal, protein 0.7g, fat 0.8g, carbohydrates 7.3g, salt equivalent 0.1g ■Package/manufacturer’s suggested retail price (excluding consumption tax): 280ml wide mouth PET hot/cold/149 yen
Details about this release: