coton Co., Ltd. Coton Co., Ltd., a venture from Tokyo University of the Arts, has been selected for the Tokyo Metropolitan Government’s “University-originated Advanced Technology Implementation Project” and started the “Nishi-Shinjuku 5G Sounding C

Coton Co., Ltd.
Coton Co., Ltd., a venture from Tokyo University of the Arts, was selected for the Tokyo Metropolitan Government project “University Advanced Technology Implementation Project” and started the
“Nishi-Shinjuku 5G Sounding City Project”.
Expressing “future Japan where 5G is utilized” with sound interactive art
“coton Co., Ltd.”, a venture from Tokyo University of the Arts that explores interdisciplinary fields that link art, industry, and research, centered on sound and music technology (Headquarters: Minato-ku, Tokyo, President: Kenjiro Matsuo, hereinafter ” coton”) will start the “Nishi-Shinjuku 5G Sounding City Project” as a “University-originated Advanced Technology Implementation Project” in Tokyo.
The “Nishi-Shinjuku 5G Sounding City Project” uses interactive sound art to express “future Japan where 5G is utilized.” We aim to create opportunities to inspire new services, events, and business ideas through exhibitions that offer an anticipatory experience of the 5G society. In addition, we will provide a new perspective on “sound”, which is expected to become an important information medium in the 5G society.
With “coton” as the representative organization, National University Corporation Tokyo University of the Arts (Location: Taito-ku, Tokyo; President: Katsuhiko Hibino; ​​hereinafter referred to as “Geidai”); Kenjiro, hereinafter “Invisi”), addict (ADK Creative One Co., Ltd. Headquarters: Minato-ku, Tokyo, President: Kenji Morinaga, hereinafter “addict”), beatcamera Inc. (Headquarters: Minato-ku, Tokyo, President : Kenjiro Matsuo, hereinafter referred to as “beatcamera”),
participated in the “Nishi-Shinjuku Advanced Service Implementation / Industry-Government-Academia Consortium” in Tokyo, and the
“Nishi-Shinjuku 5G Sounding City Project” is owned by “coton”. , We will implement technology and art methods related to sound and music in the area called Nishi-Shinjuku.
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■ About “Nishi-Shinjuku 5G Sounding City Project”
With the recent development of technology, efforts to utilize XR for the upcoming Society 5.0 are expanding year by year. To maximize the potential of XR, hearing as well as sight is essential. coton’s sound experience technology complements and reinforces the vision-centered XR (VR, AR) that is currently widely used, and is also the first step toward a new audiovisual experience environment that will appear integrated with them in the future. .
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Coton, who leads this project, continues to create new value by pursuing the universal question of what sound and music mean to human beings as an artist while promoting technological development in the acoustic field as a technologist. increase.
In this project, you can see the XR exhibition that makes full use of 3D spatial sound, binaural reproduction, psychoacoustics, etc., and combines it with GPS, AI, sensors, etc. It is completely different from the conventional listening experience of receiving completed music one-sidedly. Enjoy an “interactive sound experience” enabled by 5G that changes depending on the listener’s involvement. We aim to provide an opportunity for each and every one of the participants to create a vision for the future society.
The technology and art methods related to sound and music that coton uses for Sounding City are based on many years of research at the Furukawa Laboratory at Tokyo University of the Arts.
The uniqueness and innovation of
1) Pursuit of high quality as art by art experts
2) Techniques for sonification and musification of data that connect art and technology
3) Real-time data sensing
4) A high level of fusion between academic evidence in the research area of ​​art and science (musical cognitive psychology) and true art and technology.
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■ “Nishi-Shinjuku Sounding City Project” Consortium Participating Organizations

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This is the laboratory of Professor Kiyoshi Furukawa, a composer and media artist.
Multi-modality (multi-sensory), cross-modality (cross-disciplinary) Extending from sensory and perceptual to semantic and social domains I am searching for expression.
http://furukawalab.org/

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invisi is a production company focused on sound.
Invisible message called “sound” and invisible design called “idea” We are a group of artists whose goal is to make things visible. https://invisi.jp/

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From an advertising company, leading innovation with creativity, A creative boutique. Creative×Technology×Business
We will create “new experience value” for consumers from the starting point. https://addict-tokyo.jp/

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Even if it is a casual video, you can extract the audio from it AI rearranges and creates new beats
We provide an interesting app “beatcamera”.
https://beatcamera.com/
-Coton Company Profile-
In addition, coton’s technology, services provided, and member introductions are posted on the official website.
https://coton.jp/
Coton Co., Ltd. Company Profile
Company name: coton Co., Ltd.
Location: 5-17-6-201 Roppongi, Minato-ku, Tokyo
Established: July 1, 2019
Officer: Kenjiro Matsuo, Representative Director
Capital: 4 million yen
Business content
 Providing solutions related to sound and technology
Investigation and development on the use of sound and music
 Providing technology development and services that meet new needs Details about this release:
https://prtimes.jp/main/html/rd/p/000000004.000100108.html


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