Craft Tea Co., Ltd. Expand business opportunities for cafes and restaurants with zero initial cost! Recruitmen t of stores introducing “Tea Subscription” will start from December 1, 2022

Craft Tea Co., Ltd.
Expand business opportunities for cafes and restaurants with zero initial cost! Recruitment of stores introducing “Tea Subscription” will start from December 1, 2022
Would you like to introduce a tea subscription that expands the business opportunities of cafes and restaurants?

Craft Tea Co., Ltd. (Representative Director: Kenji Shintani, Headquarters: Kawanehoncho, Haibara-gun, Shizuoka Prefecture, hereinafter referred to as our company), which operates the Japanese tea subscription brand “CRAFT TEA” with the concept of “good tea, always by your side” , We will start recruiting stores that introduce tea subscriptions from December 1, 2022 (Thursday). Would you like to expand the business of cafes and restaurants with a tea subscription that can be easily introduced with zero initial cost?
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What is a “tea subscription”?
In April 2021, we launched a tea subscription service with the aim of creating a world where you can have high-quality Japanese tea poured into your own bottle in every town in Japan. If you become a member of this “tea subscription service” (hereinafter referred to as a subscription member), you can receive a service of pouring a cup of freshly brewed high-quality tea into your own bottle every day.
Directly managed stores of Shizuoka’s Japanese tea brand “CRAFT TEA” will open simultaneously in Marunouchi and Iidabashi, Tokyo from April 8 (Thursday)! Decided to carry out a one-cup free campaign
-Tea subscription introduction site-
Despite the corona crisis, the average number of times a sub-member receives tea per month has been maintained at about 13 times, and we have expanded the new habit of drinking leaf tea on a daily basis to people who do not usually drink tea from a teapot. .
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About the store where you can receive the current tea
As of November 30, 2022, subscribers can receive tea at the following stores. ・CRAFT TEA Marunouchi (Chiyoda Ward, Tokyo)
・CRAFT TEA Otemachi (Chiyoda Ward, Tokyo)
・Coffee mafia Ariake (Koto-ku, Tokyo) *Currently running tests before official recruitment
・Shijuhachi Ryoba Sanno Park Tower store (Chiyoda-ku, Tokyo) *Currently under test operation before official recruitment
From December 1, 2022, it will be possible to receive tea at Omanju and COFFEE Era (Wakayama City, Wakayama Prefecture).
With the goal of expanding the number of places where tea can be received to more than 100 by December 2023, we are widely recruiting tea subscription stores.
-Map of tea pick-up stores- [Image 3d76284-47-56e6cea3fa37195e169b-7.png&s3=76284-47-9aae47b7a3693d4557b015553847d096-1460x996.png

Overview of recruiting stores with subscription
When cafes and restaurants introduce tea subscriptions, subscription members will come to the store to receive tea.
・ Every visit creates an opportunity to promote the sales of your company’s products and services.
・Since we pay the provision fee for each visit, we can increase the profit of the store.
・Since it is possible to limit the time during which tea can be received, idle time can be used to increase profits without increasing labor costs.
You can get the advantage of
In addition, tea subscriptions can be introduced with very little burden because there are no membership fees or monthly fees, equipment and tea are provided free of charge, promotional materials are also provided free of charge, and tea provision operations are simple. Anyone can apply if it is a restaurant (a store with a restaurant business license).
If you are considering introducing it, please apply here.
*Detailed explanation will be given after inquiry.
*There is a review to see if it is suitable for serving tea. In some cases, we may refuse
Background of working on tea subscriptions
The situation surrounding the tea industry is deteriorating, with a rapid increase in abandoned farmland due to a decrease in cultivation area and production volume, sluggish tea prices, and a shortage of successors. One of the reasons for this is that the demand for leaf tea (tea brewed in a teapot) has decreased. (*)
In order to revitalize the tea industry, it is necessary to increase the consumption of tea. To that end, we have taken on the challenge of selling tea in a variety of ways that were not common until now. The tea subscription is one of the challenges of new ways to sell tea. High-quality tea, which until now could not be brewed without a teapot, has been made easy to enjoy by converting it into a tea bag. In addition, with this tea subscription service, which takes over the act of brewing tea, you will be able to enjoy tea every day without any burden.
Our company aims to increase the consumption of high-quality tea and revitalize the tea industry in Japan.
(*) From “Situation Surrounding Tea (October 2020)” Ministry of Agriculture, Forestry and Fisheries, P.3, 4, 5

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Company Overview: About Craft Tea Co., Ltd.
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Location: 1222-1 Tokuyama, Kawanehon-cho, Haibara-gun, Shizuoka Prefecture 428-0301
Business description:
・Development of Japanese tea brand “CRAFT TEA”
・Provision of tea subscription service
・ Development of new tea break “CRAFT TEA tea break”
・Planning, manufacturing and sales of tea souvenirs “Chabacco” ・Manufacture and sale of tea-related products
Company HP:
Details about this release:


One thought on “Craft Tea Co., Ltd. Expand business opportunities for cafes and restaurants with zero initial cost! Recruitmen t of stores introducing “Tea Subscription” will start from December 1, 2022

  1. I enjoy what you guys are up too. Such clever work and coverage!
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