Cross Marketing Group Co., Ltd. Human resource development support through industry-academia collaboration

Cross Marketing Group Inc.
Human resource development support through industry-academia collaboration Started PBL initiative with Jissen Women’s University

Cross Marketing Group Inc. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Miki Igarashi, Tokyo Stock Exchange Prime 3675, hereinafter referred to as “our company”), Jissen Women’s University (Hino City, Tokyo, President: Masaki Namba) Life Science Department of Modern Life Studies and PBL (problem-solving class) initiatives have started.
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PBL (Project (Problem) Based Learning) is one of the active learning promoted by the Ministry of Education, Culture, Sports, Science and Technology, and its purpose is to learn how to approach problem solving through tasks that have no correct answer.
Each company in the Cross Marketing Group is in the business of helping customers solve their marketing challenges.
In the Department of Contemporary Lifestyles, we aim to develop human resources who can play an active role in society in the future, focusing on the future growth industries of “environment,” “media,” and “independence,” from the perspective of “consumers.” are doing “Environment” refers to a lifestyle that considers coexistence with other companies, and accurately recognizes the environmental issues faced by society and companies. One goal is to acquire In addition, for “independence”, we are promoting learning to develop planning and conceptual powers with the aim of realizing a society in which communities and individuals can become independent.
This initiative was started due to the high affinity between our company’s business and the “Business Planning” class held in the same department.
In recent years, it is no exaggeration to say that the environment surrounding consumers is constantly changing, with the emergence of not only SNS but also all kinds of technologies and services such as NFT and Metaverse. Under such circumstances, the diversification of consumption consciousness and behavior among generations and even among individuals is considered inevitable, and as a company, through PBL, we will support the development of human resources with unconventional and flexible perspectives, which will contribute to the realization of a sustainable society. I am thinking of contributing. This initiative will be conducted for about 60 students as a compulsory subject “Business Planning” in the Department of Modern Life. The theme will be “Proposal of article content on moratame beauty that female college students will want to read”, and we will do it together with DO HOUSE Co., Ltd., which specializes mainly in the area of ​​media promotion. Through this, students are expected to learn approaches not only from the perspective of corporate marketing activities, but also from the perspective of consumers. After group work, etc., a presentation will be held in January 2023, and our employees will provide feedback.
The Cross Marketing Group is a comprehensive marketing solutions company that supports customers in solving various marketing-related issues, starting with marketing research. Based on our corporate philosophy of “Let’s create the future,” we will continue to promote initiatives to “realize a sustainable society” throughout the entire group through industry-academia collaboration that is highly compatible with our company.
【Company Profile】
Company name: Cross Marketing Group Co., Ltd.
Representative: Miki Igarashi, President and CEO
Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: June 2013
Main business: Digital marketing business and data marketing business, Business management of subsidiaries, etc. that engage in the Insight business, and businesses incidental or related thereto
URL: https://www.cm-group.co.jp/
[Overview of Jissen Women’s University]
Jissen Women’s University and Jissen Women’s Junior College are based on the founding spirit of Utako Shimoda, the founder of Jissen Women’s University, who said, “Women change society and change the world.” Founded in 1899 with an educational philosophy. Since its founding, the university has consistently strived to acquire practical knowledge and skills, and to cultivate “practical skills” that can be used in the real world.
Our university, which is called “Practice of Practice”, has
opportunities for practical learning and learning that connects with society – problem-based learning (PBL) – and is characterized by many programs in collaboration with local governments and companies. In recent years, we are also promoting global development such as overseas internships. Utilize the knowledge, skills, and attitudes you have acquired from your studies to face issues in the field of local communities and businesses, and think through them from a student’s unique perspective. We support the growth of each student through these experiences.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000046.000071371.html


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