DATTARUJIN limited liability company
Create a Minato Mirai where foreigners can enjoy and feel safe walking around. Demonstration project for decentralized tourism using multilingual audio guides started!
“WALK AROUND MIRAI,” creating distributed tourism and town-walking content with multilingual audio in anticipation of the recovery of inbound demand
DATTARUJIN LLC (Location: Yokohama City, Kanagawa Prefecture, Representative: Akira Yamamoto), which creates social issue-solving entertainment, has been hit by the new corona in the open innovation program “Business Accelerator Kanagawa (BAK)” implemented by Kanagawa Prefecture. In anticipation of the recovery of the inbound market, we will implement “WALK AROUND MIRAI” together with partner companies to create new distributed tourism and town walking content for “avoiding the three Cs” and “non-contact.”
Decentralized tourism that foreigners can enjoy with peace of mind even during the corona crisis
Based on DATTARUJIN’s know-how in developing audio content that can be enjoyed and experienced, JTB’s knowledge of the tourism industry, Sony’s Sound AR (TM) application Locatone (TM), Shiseido Global Innovation Center (S/PARK) ) to verify the value of multilingual audio guides that can be enjoyed while walking around town. Through this, we aim to realize the “WALK AROUND MIRAI” concept, where foreign visitors to Japan can enjoy sightseeing with peace of mind.
“WALK AROUND MIRAI” is a new decentralized sightseeing tour from Minato Mirai. When you start a tour in Sony’s Sound AR (TM) app “Locatone (TM)” and visit a specific spot on the map, you will automatically hear voices and music linked to your location
information. increase. You can discover new charms and pleasures by walking around Yokohama while listening to the sounds. In this demonstration project, multilingual audio (English, Chinese, Korean, Ukrainian, and Japanese planned to be available in five languages) will create content for walking around the city, and by encouraging people to walk around the city, We will verify the impact on staying time, guidance to local facilities, possibility of paid content, etc. Approximately 150 years ago, foreign visitors to Japan will enjoy walking around the city’s tourist attractions and the foundations laid by their predecessors who gathered in Yokohama, Kanagawa Prefecture, a symbol of Japan’s opening to the world, and enjoy experiencing Japanese culture and history. create opportunities.
We provide multilingual audio guides to sightseeing spots in the Minato Mirai district of Yokohama.
As a feature of this project, we will provide a multilingual guide using Locatone (TM) so that people of various nationalities can enjoy sightseeing in the Yokohama Minato Mirai area with peace of mind. Through this, we aim to socially implement the Minato Mirai district infrastructure that is language barrier-free for foreign visitors to Japan.
We plan to provide this service to Ukrainian people who are evacuated to Japan. In addition, we will produce Ukrainian content for refugees from Ukraine, where Odesa Province, which has a friendly exchange area with Kanagawa Prefecture, exists. In collaboration with Yokohama Minato Mirai 21, we are working to realize a safe and secure city for foreign visitors to Japan, who are likely to be vulnerable to disasters, by providing multilingual voice guidance to evacuation sites in the event of a disaster. We will consider the possibility of contributing to disaster prevention measures.
*Sound AR is a new sound experience by Sony that mixes the sounds of the virtual world with the real world.
You can enjoy it with your own earphones or headphones, but if you use Sony’s completely wireless headphones “LinkBuds” series, you can naturally overlap the sound from the earphones with the surrounding sounds. * “Sound AR” and “Locatone” are trademarks of Sony Group Inc. or its affiliates.
◆ Implementation details
1. WALK AROUND MIRAI Yokohama Town Walk Edition
Start the tour in the SoundAR app Locatone, from the Kanagawa prefectural office as the starting point to Yokohama Port Osanbashi International Passenger Terminal, Zou-no-hana Park, Yokohama Red Brick Warehouse, Minato Mirai 21 district (distance: about 2.5 kilometers, required time: about 60 minutes) When you visit a specific spot, you can automatically hear voices and music linked to your location information. By walking around Yokohama while listening to the sounds, you can enjoy sound entertainment that travels through Yokohama through sound, transcending 150 years of time and space.
2. Shiseido S/PARK, a tour of the city with sound On the 1st and 2nd floors of the Shiseido Global Innovation Center (S/PARK), which is the goal point of the town walk, you can see the history of Shiseido, which has always been at the forefront of research and development. A sound tour is available.
◆ Outline of implementation
・Project name: WALK AROUND MIRAI, creation of decentralized tourism and city-walking content with multilingual audio in anticipation of inbound recovery
・Demonstration project period: November 16, 2022 (Wednesday) to March 31, 2023 (Friday)
・ Production: DATTARUJIN LLC (Yokohama City)
・ Venue cooperation: Shiseido Co., Ltd. (Chuo-ku, Tokyo)
・Technical cooperation: Sony Corporation (Minato-ku, Tokyo)
・ Planning cooperation: JTB Co., Ltd. (Shinagawa-ku, Tokyo)
・ Town walking content cooperation: Yokohama Minato Mirai 21 ・Project support: eiicon company (Persol Innovation Co., Ltd.) ・Details: “WALK AROUND MIRAI,” a sound entertainment that takes you on a journey through the 150-year history of the opening of the port of Yokohama as you tour the city. Based on DATTARUJIN’s know-how in developing audio content that can be enjoyed while experiencing, JTB’s knowledge of the tourism industry, Sony’s Sound AR (TM) app Locatone (TM) [YS (3)], Shiseido In collaboration with the Global Innovation Center (S/PARK), we will verify the value of providing multilingual audio guides that can be enjoyed while walking around the city.By doing so, we aim to build a system that allows foreign visitors to Japan to enjoy sightseeing with peace of mind.
・Supported languages: English, Chinese, Korean, Ukrainian, Japanese (planned) *Locatone can only be downloaded from app stores in Japan.
* During the demonstration project period, smartphones with pre-loaded apps will be rented separately for foreign visitors to Japan. Details will be announced on the official website.
・ Usage fee: Free
・Town walking time: about 1 hour
・WALK AROUND MIRAI official website
Born in Kochi Prefecture
・ Nausicaä of the Valley of the Wind
・Mother of My Neighbor Totoro
・”Maison Ikkoku” Kyoko Otonashi
・ “Lupin the 3rd ~ The Castle of Cagliostro” Clarice
・”Let’s go! Anpanman Shokupanman
・ “Detective Conan” Yukiko Kudo etc.
As a guide when exploring Minato Mirai, I am also participating by voice. There were a lot of things I didn’t know, so I recorded while thinking “Wow~” and “I want to see it”.
Those who have been in Yokohama for a long time, and those who are attracted to this city and moved here. The multi-ethnic and
multicultural history has continued to evolve since the opening of Yokohama Port 150 years ago. I’m thinking about going to Yokohama, where my friend lives, for the first time in a while.
Tomoko Tina Kimura
NHK WORLD “Science View”
Education Publishing ONE WORLD English Course
GENERATIONS tour announcement
It’s been a great pleasure to be a part of this sound entertainment journey walking through Yokohama, a city filled with exotic history and a modern flair. I hope you’ll enjoy the tour as much as I did! *Tours in other languages will be announced on the WALK AROUND MIRAI official website after they are released.
Composer and sound designer. Graduated from Tokyo University of the Arts, Faculty of Music, Department of Musical Environment Creation. Studied under Eiji Yamada, Tatsuhiko Nishioka, and Takenori Mori while in school. While comprehensively conducting work related to sound such as sound design for video works, physical expression, video
advertisements, installations, interactive sound design, recording archives, etc., consider and implement the meaning and role of sound inherent in various expression media. .
I am very happy that I was able to participate in the music and sound production of “WALK AROUND MIRAI” this time. This time, we will visit Japan (or Yokohama) for the first time as a multilingual audio guide for foreigners visiting Japan using the app Locatone (TM) to enjoy Sound AR (TM). I tried to create sounds that would make people want to walk around happily, and that would make them interested in Yokohama’s scenery, history, culture, and people’s ethos.
The experience of Locatone, which changes the sound as you move with GPS, has the mysterious power to turn the real world into a fictional stage through sound.
The commentary for each spot has a lot of interesting stories that you can’t understand just by walking. I think that there are many things that people who live in, know, or have visited Yokohama can enjoy, so please experience it.
About Shiseido Global Innovation Center (S/PARK)
The Shiseido Global Innovation Center (S/PARK), located in Minato Mirai, Yokohama, is Shiseido’s cutting-edge research facility where many researchers work as an “urban open laboratory” that creates future beauty innovation and new value. The 1st and 2nd floors are a beauty complex experience facility open to the public with the theme of “a place to meet the inspiration of beauty”, where you can easily communicate with the researchers who actually work there. ”When you enter the entrance, the first thing that catches your eye is the huge screen on the wall. You can enjoy original content with an
On the 1st floor, there is the “S/PARK Cafe” where you can enjoy delicious and healthy meals according to your daily mood and physical condition, and the “S/PARK Studio” where you can experience active beauty through original programs based on Shiseido’s unique methods. ”, and “S/PARK Beauty Bar” where you can enjoy a unique makeup experience, such as a personalized skin care service where researchers measure and analyze your skin and create lotions and milky lotions. On the 2nd floor is the “S/PARK Museum,” a hands-on museum with free admission. While walking around the floor, you can think about “beauty” through questions and interactive experiences related to “beauty” and learn about cutting-edge technology unique to the laboratory.
Address: 1-2-11 Takashima, Nishi Ward, Yokohama City, Kanagawa Prefecture 220-0011
Regular holiday: Sunday
Admission fee: Free
Parking lot: None (please use public transportation)
Access: 10-minute walk from JR/Municipal Subway “Yokohama” Station East Exit, Minatomirai Line “Shin-Takashima” Station Exit 1 or 2 Please check here for the latest information such as business hours. https://spark.shiseido.co.jp/
About Sound AR (TM) service Locatone (TM)
Locatone(TM) is an entertainment app that allows you to enjoy a new acoustic experience “Sound AR(TM)” developed by Sony that mixes the sounds of the real world and the virtual world. When you start a tour and visit a specific spot on the map, you will automatically hear voices and music that match your location in conjunction with your location. By walking around the city while listening to the audio, you can discover new charms and ways to enjoy the city.
■ How to enjoy “WALK AROUND MIRAI”
1. Install the Locatone app
▼ Locatone (TM) download URL ▼
[App Store]: https://apps.apple.com/jp/app/id1524608592
[GooglePlay]: https://play.google.com/store/apps/details?id=jp.co.sony.soundar.smp 2. Select the “WALK AROUND MIRAI” channel and select each supported language tour
3. Tap “Start Tour” on site. When you visit a spot displayed on the MAP in the app, you will automatically hear sounds and music that correspond to the location linked to the location information. *When participating in WALK AROUND MIRAI, please prepare
earphones/headphones that can be connected to your smartphone in advance.
▼Locatone(TM) official website▼
* “Sound AR” and “Locatone” are trademarks of Sony Group Inc. or its affiliates. ◆ About JTB
JTB’s business domain is “exchange creation business”, and we are helping solve the problems of local communities and tourism businesses by expanding the exchange population by creating various flows of people, logistics, and commerce by utilizing our nationwide network. increase. We aim to create new value by connecting people to people, people to places, people to things, and bring about new innovations in the region through digital and human touch. (*Exchange creation business is a registered trademark of JTB Corporation)
Company name: JTB Co., Ltd.
Headquarters: 2-3-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: November 1963 (Founded: March 1912)
DATTARUJIN’s mission is “MIRAI CASTING – Imagining the ideal future and creating entertainment that solves social issues”. We are working to create social problem-solving entertainment that aims to improve mobility by dispersing the flow of people.
Company name: DATTARUJIN limited liability company
3-7-1 Minato Mirai, Nishi Ward, Yokohama City, Kanagawa Prefecture Ocean Gate Minatomirai 8F
Representative: CEO Akira Yamamoto
Established: April 15, 2022
Business description: MIRAI CASTING (planning, production, and management of social problem-solving entertainment), music, video, and audio content production, exploration of the real world metaverse, etc.
◆ General inquiries regarding this matter
DATTARUJIN limited liability company
◆”Inquiries about S/PARK
Shiseido Global Public Relations Department
◆Inquiries about Locatone(TM)
*The contents of the press release are subject to change. Please note.
Details about this release: