Discovery Kids Co., Ltd. From nursery school! Educational children’s clothes “i do button” that nurtures self-esteem is born. In January 2023, a sales commemorative fair talk event will be held at Daikanyama T-SITE.

Discovery Kids Co., Ltd.
From nursery school! Educational children’s clothes “i do button” that nurtures self-esteem is born. In January 2023, a sales commemorative fair talk event will be held at Daikanyama T-SITE.
Children’s clothing with a completely new concept was born,
incorporating Montessori education into everyday life. A talk event will be held at Daikanyama T-SITE on 1/22 (Sun.), inviting the representative of the Kogumakai.

Discovery Kids Co., Ltd. (Meguro-ku, Tokyo, Representative: Daigo Mori), which operates the educational nursery school Discovery Kids School Yutenji, which continues to have a waiting list, will start selling children’s clothing “i do button” for the purpose of education from November 2022. Sales have started on the EC site.
With our uniquely developed special buttons and various ingenuity on the clothing, children aged 1 and a half to 4 years old can say, “I want to do it myself! ] and develop a sense of self-affirmation. This time, as the first installment, we will sell “Nightwear” (3 colors, 2 sizes each) that you can wear every day.
[Instagram account name] i_do_buttun
The fair will be held at Daikanyama T-SITE from December 28th to January 28th, 2022.
On January 22, 2023, a talk event will be held on the theme of early childhood education by Yasuka Kuno, representative of the prestigious “Kogumakai” early childhood education association, and our company representative.
[Koguma Kai URL]

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We have been involved in early childhood education for many years, I’ve seen a lot of how children grow the most when they think “I want to do it!” However, in our lives, even if a child thinks “I want to do it!” There are still many situations where it is not possible.
I don’t want to miss the feeling of “I want to do it”.
I want to prepare an environment where you can challenge yourself when you want to do it.
I want you to deepen your self-confidence with a sense of
accomplishment that you can do yourself and love yourself more. From this feeling, “I can’t” is not due to the child’s ability, defined as because the environment is not suitable for the child, In order to change that environment, a new product “i do button” was born. [Image 2d111745-1-6c81cefd295d616d943f-8.jpg&s3=111745-1-29cf773b75406a3b1746de5a1aa4dec8-3900x2601.jpg
“I want to do it myself!” “I want to try it!” is not selfish. It is a signal that the child instinctively wants to grow.
In Montessori education, which has been attracting attention in recent years, this is called “self-education ability”, and it is assumed that all children have the ability to grow within themselves.
Education that “pulls out” rather than “instructs” is the kind of education we need in the future.
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Especially for children, the time comes when most children want to do buttons themselves, whether buttons look attractive. However, it was a big obstacle for children at that age to change hands from clothes to buttons when they were trying to put the buttons through the holes. The special shape of the “i do button”, which was originally developed based on observations of children, removed this barrier and realized the challenge of “I want to try it myself!” at an age.
Families with children are busy with their daily lives, and when they get home, they manage to feed them, give them a bath, brush their teeth, and put them to sleep. And another busy morning. The reality is that it repeats itself.
In such a case, if daily necessities become teaching materials, and if we can educate children just by living, how much can children grow? From such thoughts, “i do button” was born.
We also aimed to create a product that can respond to parents’ feelings of wanting to do more, and wanting time to praise their children in their daily lives.
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By using nightwear that they use every day, they can build up the experience of “I made it myself” and “I was able to take on a challenge”, foster confidence and self-esteem in children, and help each child become the protagonist of their own life. I hope that it will be a small step.
■ Standard nightwear
Color pink/blue
Size 80-90/90-100
Price: ¥13,750 (tax included)
■ Organic nightwear
color white
Size 80-90/90-100
Price: ¥17,600 (tax included)

Details about this release:


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