econo-me PR Secretariat
The second event of the regional revitalization project produced by model Mana Takase will be held! “ya” MANA “shi marche in KOFU” where you can experience the charm of Yamanashi Prefecture will be held on November 23rd (Wednesday) and 24th (Thursday) in Kofu
-Selling original goods developed in collaboration with commercial high schools in Yamanashi Prefecture-
A subsidiary of Vector Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Hajime Nishie; First Section of the Tokyo Stock Exchange: 6058; hereinafter referred to as Vector); Minato-ku, Tokyo, Representative Director: Daisuke Kusaba) will collaborate with model Mana Takase from January 2021 with the theme of “I want you to know the charm of Yamanashi, I want you to like Yamanashi.” Launched a regional revitalization project that conveys thoughts and initiatives that involve “places” and “people”.
In this project, which has been conducting sales activities in Tokyo so far, the first POPUP event “ya”MANA”shi marche in Yamanashi Prefecture was held with the desire to have local people experience the charm of Yamanashi. in KOFU” will be held for two days on November 23rd (Wednesday) and 24th (Thursday).
(Official site: https://imagination-paves-the-way.store/)
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■ First event held in Yamanashi Prefecture
In this project so far, with the theme of conveying the charm of Yamanashi, we have worked on joint product planning with students from Kofu Commercial High School, which is Mana Takase’s alma mater, and produced original goods using environmentally friendly materials. I was. As a culmination of this, the POPUP event “ya“MANA”shi marche” will be held in Omotesando, Tokyo in September 2022.
While conducting sales activities in Tokyo, many people said, “I want a place where I can experience the products in real life even in Yamanashi.” Based on Mana’s thoughts, with the cooperation of the Kofu Shopping District Federation, the second event “ya” MANA “shi marche in KOFU” will be held for the first time in Yamanashi Prefecture. . ■ Ms. Mana Takase herself sells products at the store. Photo booth shooting as a purchaser benefit.
On the day of the event, Mana Takase herself will stand at the store and sell items produced by her. We value communication with each and every visitor, and aim to be an event where you can convey your commitment to products and your feelings about Yamanashi Prefecture in real words. In addition, we have prepared a photo booth where you can take pictures with Mana Takase as an item purchase privilege. ■ Produced outdoor goods packed with the elements of “Yamanashi” and “sustainability”
At this event, we will sell 4 types of outdoor goods produced by Mana Takase so that you can experience the project theme “Communicate the charm of Yamanashi” more closely. Products are also available online. *Limited quantity. It will end as soon as it is sold out.
(URL: https://imagination-paves-the-way.store/)
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1 Multi-cloth “Grape color laboratory”
¥5,720 (tax included) *Limited quantity
・This item was a dyeing project with 40 third-year students from Kofu Municipal Kofu Commercial High School, which is Mana Takase’s alma mater. For the dye, wine pumice (grape pomace produced as a waste product when making wine) discarded in Yamanashi Prefecture is used. The raw material was provided by Nakamura Shoji Co., Ltd., a company whose goal is to promote an industry that uses wine pumice as a resource in Yamanashi.
– Canvas material using natural cotton and linen features a
vintage-like material. The dyeing uses the natural dye hybrid technology of Chori Co., Ltd., a textile trading company.
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2 Tumbler “Tsuchinoko Tumbler”
4,950 yen (tax included) *Limited quantity
・A collaboration tumbler with the sustainable material brand “PAPLUS (R)” made from paper and biodegradable plastic.
・The raw materials are biodegradable plastic whose main component is lactic acid obtained by fermenting the starch of corn and sugar cane juice, and paper that was discarded in the food processing process. It is an eco-friendly material that can replace petroleum-derived plastics, and can biodegrade in soil in about 3 to 5 years.
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3 Cut and sew “Nice to meet you again, cut and sew”
¥8,580 (tax included) *Limited quantity
– Pile cut and sew made of organic cotton. This hybrid top is made of a medium-thick, soft and fluffy gauze fleece material, and has a soft pile fabric like a sweatshirt, but also has the light comfort of a cut-and-sew.
– Silhouette design inspired by the vintage feel of old clothes. With a drop shoulder and a wide body width, it has a big silhouette that can be worn roughly, and it is easy to move and comfortable to wear even in outdoor scenes.
-Organic Cotton-
Organic cotton refers to cotton that is grown in farmland that has been certified by a certification body through the practice of producing organic agricultural products, and that observes all standards for pesticides and fertilizers. By reducing the use of pesticides, we are contributing to the reduction of health hazards for producers, the pollution of groundwater by excessive chemical fertilizers, and the reduction of environmental burdens such as the disappearance of soil microorganisms.
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4 Canvas bag “Canvas was not built in a day”
9,900 yen (tax included) *Limited quantity
・Using a domestic canvas (canvas) that is thicker than general canvas, it is characterized by its independence and holding feeling that does not lose its shape even if you put a lot of luggage in it.
・With a big size design of W 57 × H 35 cm, it is possible to securely store outdoor goods such as gear and tableware. It is a bag that can be used in various scenes such as travel and vegetable bags. ・The fabric uses Fuji Kinbai (R), which maintains the tradition as JAPAN MADE and provides stable materials and quality by performing a series of processes from spinning, weaving, and processing in a domestic factory.
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Mana Takase created the design logo for the produced goods. It is a design that combines the keyword of his life, “imagination paves the way” (imagination paves the way) and a visual inspired by the view of Mt. Fuji from Yamanashi Prefecture.
■ Shops in Yamanashi prefecture selected by Mana Takase also opened At the event, creators and shops that are active in Kofu City are also planning to open shops to convey the charm of Yamanashi from all perspectives of people, things, and things.
-Scheduled shops-
・Additive-free dried fruit from Yamanashi Prefecture [Ami Nature] ・Craft jewelry [karen]
・Handmade Accessories [MW.]
・Xmas Tree & New Year Shimenawa [momo]
・Popcorn & Cuban sandwich [M.a.n.s kitchen]
・Ice cream shop [MAIZE ICE CREAM]
・Fruit sandwich [CHAMI SANDWICH]
・ Grape farm [Sop]
・Fruit [Yamanashi Nogyo Joshi]
*Opening shops may change depending on the schedule.
■ Overview of the event
Event name: ya “MANA” shi marche in KOFU
Date: November 23 (Wednesday) to 24 (Thursday), 2022
Hours: 10:00-16:00
Place: 1-5-6 Chuo Duo Hills Kofu 1F, Kofu City, Yamanashi Prefecture Purchase method: cash/credit card/traffic IC
(Some shops only accept cash)
※Rain or shine
❙ Profile of Mana Takase
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Mana Takase, model
Born in 1999, from Kofu City, Yamanashi Prefecture.
His dignified and transparent visuals have attracted attention both inside and outside the industry, and he is widely active mainly in magazines and advertisements.
He is highly conscious of social issues such as environmental issues and animal welfare, and voluntarily participates in activities that go beyond the framework of models, such as regional revitalization in his hometown of Yamanashi. In recent years, the number of TV appearances and exposure in newspapers has increased, and the influence is increasing more and more.
She also has a creative side, with hobbies such as pottery, cameras, and DIY. Actively disseminates using his own SNS such as YouTube and Instagram.
■ Planning special HP
URL: https://imagination-paves-the-way.store/
[Vector Co., Ltd. Company Profile]
Company name: Vector Inc.
Representative Director: Hajime Nishie
Address: Akasaka Garden City 18F, 4-15-1 Akasaka, Minato-ku, Tokyo Capital: 2,880 million yen (as of February 28, 2021)
Established: March 1993
Business description: PR business, press release distribution business, video release distribution business,
Direct marketing business, media business, HRTech business,
Digital marketing business, investment venture business, etc. [Signal Co., Ltd. Company Profile]
Company name: Signal Co., Ltd.
Representative Director: Daisuke Kusaba
Address: Kita-Aoyama Building 2F/3F, 3-10-14 Kita-Aoyama, Minato-ku, Tokyo Capital: 30 million yen
Established: December 2005
Business: PR business, WEB marketing business, Internet research business URL: https://sgnl.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000014.000083917.html