Eitaro Sohonpo Co., Ltd. Ameya Eitaro’s Christmas limited new product “Kumiame Starry Night” New release from November 15th

Eitaro Sohonpo Co., Ltd.
Ameya Eitaro’s Christmas limited new product “Kumiame Starry Night” New release from November 15th

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Eitaro Sohonpo Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President: Makoto Hosoda)’s second brand “Ameya Eitaro” will be available for a limited time only during the Christmas period from Tuesday, November 15, 2022. We will release “Kumiame Starry Night”. ◆ Product concept
It is a limited-edition product for the Christmas season, with 6 round candies with alphabet letters and pictograms in a faintly sparkling gold star-shaped case inspired by the stars shining in the night sky. Until last year, we were selling ornament-style plastic case products as Christmas products, but from the perspective of the SDGs, we have renewed them to paper materials from this year.
The X, M, A, and S alphabet candy has a refreshing grapefruit flavor, and the yellow smiley emoji candy has a lemon flavor.
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Product name: Kumiame Starry Night
Price (tax included): 648 yen
Release date: November 15, 2022 (Tuesday)
Stores: Ameya Eitaro Isetan Shinjuku Main Store, Ameya Eitaro Ginza Mitsukoshi, Eitaro Sohonpo Official Online Store
◆ Ameya Eitaro
Eitaro Sohonpo, which was founded in 1818, launched “Ameya Eitaro” as a candy specialty store brand in 2007.
While making full use of the traditional manufacturing method of a Japanese confectionery shop that has been around for 200 years, we have created a candy that has evolved beyond the concept of a candy based on the concept of “falling in love with candy, dreaming of candy”. Expanding possibilities.
In addition to the representative products “Mitsuame Sweet Lip” and “Itaame Haichii”, during special times such as Christmas and White Day, the “Sweet Jewel” with a jewel motif will make the recipient feel gorgeous and surprised. We have gifts that will make you happy. ◆Information about the official website and SNS
Brand site: https://www.ameyaeitaro.com/
Online shop: https://www.eitarosouhonpo.co.jp/SHOP/319901/list.html Instagram: https://www.instagram.com/ameya_eitaro/
Twitter: https://twitter.com/ameyaeitaro
Details about this release:
https://prtimes.jp/main/html/rd/p/000000076.000089515.html


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