Eitaro Sohonpo Co., Ltd. Eitaro Sohonpo Released 2023 “New Year Japanese Sweets Assortment Double Layer”

Eitaro Sohonpo Co., Ltd.
[Eitaro Sohonpo] Release of 2023 “New Year Japanese Sweets Assortment Two Tiered Box”
Founded more than 200 years ago, a gem that combines the traditions of Nihonbashi

Eitaro Sohonpo Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President: Makoto Hosoda; hereinafter “Eitaro Sohonpo”) will open Eitaro Sohonpo on November 25, 2022 (Friday). We have released “New Year Japanese Sweets Assortment Double Layer” at the official online store of Honpo.
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New Year Japanese sweets assortment two-tiered
At Eitaro Sohonpo’s official online store, we have started selling “New Year’s Japanese Sweets Assortment Double Layer” (limited quantity) to add color to the New Year.
You can enjoy the traditional performance of Nihonbashi with carefully selected Japanese confectionery representative of Eitaro Sohonpo packed in a multi-tiered box using Chiyogami from Haibara, a Japanese paper shop that has been in business for over 200 years in Nihonbashi, Tokyo. The gem is also recommended for New Year celebrations and gifts for loved ones.
■ Product description
Product name: Assorted New Year Japanese sweets double layered Price: 8,888 yen (tax included) Free shipping
Sales: Eitaro Sohonpo official online store
Assortment of New Year’s Japanese sweets, two-tiered menu
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On the second day of the New Year, have a lucky dream with “Hatsuyume Makurafuda”
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first dream pillow
“Nakakiyo no Toonefuri no Minamesame Naminorifune no Oto no Yokikana” A picture of a treasure ship with a song written on it that means the same whether you read it from your head or from your bottom, lay it under your pillow on the night of the second day of the new year, and dream about the fortune of the new year in your dreams that night. It is a custom of “Hatsuyume” that has been handed down from ancient times.
Please use the enclosed picture of the treasure ship and see the lucky dream.

“Jubako” that you can enjoy for a long time
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A luxurious two-tiered box made with Haibara chiyogami [Shochikubai]. With a large size of about 30 cm in width (about 20 cm in depth and about 9 cm in height), it can be used for various purposes such as organizing stationery, sewing tools, and small items around you. Please enjoy it forever.

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Haibara chiyogami pine, bamboo and plum
■ Haibara chiyogami [pine, bamboo and plum]
This is a reproduction of Chiyogami, which was sold by Haibara in the Meiji and Taisho eras.
[Shochikubai] is an auspicious pattern that has been popular for a long time, but in this chiyogami, instead of a tree, the design is made up of flowers, leaves, and fruits scattered all over. It has the meaning of “I wish you all the best”.

What is Haibara?

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In 1806, Sasuke I opened a Japanese paper goods store near Nihonbashi. Seventh generation now. Since its founding, it has consistently dealt with Japanese paper, and its flagship product, ganpi paper, was especially loved by writers and artists for its smoothness and ink. Exhibited Japanese paper at the Vienna World Exposition (1873) and the Paris World Exposition (1878), and was awarded a certificate of merit. In addition, it is said that he contributed to the development of letter culture by producing government-made postcards and ruled stationery during the dawn of the postal system. Shibata Zeshin, Kawanabe Kyosai, Kawase Hasui, Kawabata Gyokusho, Takehisa Yumeji and other painters have deep relationships, and chiyogami, stationery, and paper fans using their designs have been popular throughout the ages. Even now, while dealing with high-quality Japanese paper that has been handed down from all over the country, we maintain traditional techniques such as woodblock printing for gold seals and letter paper. ●Haibara company profile http://www.haibara.co.jp/
●Haibara Online Shop http://www.haibara-shop.jp/
●Haibara Instagram https://www.instagram.com/haibara_est1806/ ● Haibara Twitter https://twitter.com/Haibara_est1806
What is Eitaro Sohonpo?

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Eitaro Sohonpo
Founded in 1818 (first year of Bunsei). A Japanese confectionery manufacturing and sales company headquartered in Nihonbashi, Tokyo. The company name is derived from the name of Eitaro (later Yasubei Hosoda III) who opened the Nihonbashi main store in 1857.
It has the longest history as a candy maker in Japan and is a member of the National Candy Industry Cooperative Association. In addition, there are more specialized brands with different concepts such as “Ameya Eitaro” (specialized in candy), “Nihonbashi Eitaro” (casual package), “Tokyo Piesen” (Tokyo souvenir), and “Karada ni Eitaro” (health-conscious). Expand.
In addition, we have a wide range of business partners, from department stores, mass retailers, transportation markets to shrines and temples. We have a corporate culture that respects the tradition of learning from the past, and not only the latest machines but also old-fashioned technology and equipment are still in operation at the manufacturing site.
● Eitaro Sohonpo Company Information https://www.eitaro.com/ ● Eitaro Souhonpo Official Online Store https://www.eitarosouhonpo.co.jp/ ●Eitaro Sohonpo Instagram https://www.instagram.com/eitaro_sohonpo/ ● Eitaro Sohonpo Twitter https://twitter.com/eitaro_sohonpo/

Details about this release:


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