Event Report The underwear brand “ayame” will hold a women’s support event “Nadeshiko Madoi” for the first time at Murouji Temple in Nyonin Koya!

Takagi Co., Ltd.
[Event Report] The underwear brand “ayame” will hold a women’s support event “Nadeshiko Madoi” for the first time at Murouji Temple in Nyonin Koya!

With the theme of women’s empowerment and regional revitalization, 5 Nara companies and organizations, including Umenoyado Sake Brewery, participated, and a total of about 60 people attended on the day. It has become a place where women who want to live “in their own way” gather, listen to diverse voices, create connections that have become weak due to the corona crisis, and create a new community.

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Takagi Co., Ltd. (Representative Director: Mai Takagi, Location: Kashihara City, Nara Prefecture, hereinafter referred to as “Takagi”), a long-established women’s underwear manufacturer founded in 92 years, will launch the underwear brand “ayame” on Saturday, November 12, 2022. , Nyoninkono At Muroji Temple (Uda City, Nara Prefecture), the event “Nadeshiko Madoi” was held for the first time to create a community for women who want to live their own way. Thank you for visiting us.
▼Video of the day of the event
ayame Official Instagram:
https://www.instagram.com/reel/ClGEUAHA4NF/?utm_source=ig_web_copy_link Talk session with Kayo Yoshida, CEO of Umenoyado Sake Brewery Co., Ltd. and other female managers
■ Listen to the voices of female business owners who are active on the front lines and increase the options for “living in your own way” [Image 2

(Left) Mai Takagi, President and CEO of Takagi Co., Ltd. (Right) Kayo Yoshida, President and CEO of Umenoyado Sake Brewery Co., Ltd. In the first part, Takagi President Mai Takagi held a talk session with Umenoyado Sake Brewery Co., Ltd. President Kayo Yoshida on the theme of [business succession, balancing work and mother]. In a dialogue between the two who inherited a long-established company and are struggling to raise children while working as president, they face positively about balancing work and childcare and partnerships, “Think of ways to do it instead of making excuses that you can’t do”, “Through my mother’s work I pushed the back of the participants with positive messages based on real experiences such as “Increase the number of In the latter half of the event, participants formed a large circle to answer questions, and spent a moment of madness, which is the origin of the name of the event.
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A question and answer session was held in a large circle with the participants. ■Nara is a famous production area for medicinal herbs. Incorporate the power of medicinal herbs into your life and be beautiful and healthy! [Image 4

(From left) THERA Brand Producer Maki Hashimoto, Kagirohi Yamato Producer Nana Nishida, Mai Takagi (Moderator)
In the second part, a talk session was held with Ms. Maki Hashimoto, CEO of ALHAMBRA Co., Ltd., which handles health and beauty brand THERA, and Ms. Nana Nishida, producer of Kagirohi Yamato, on the theme of [Entrepreneurship and how women can be beautiful and be
themselves]. A friendly talk unfolded, with participants interacting with each other about their health and the appeal and potential of Nara.
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Muroji Temple Teaching by Mr. Atsuo Yamaoka
In addition, in common with each session, a sermon was given by Atsuo Yamaoka, a public relations butler at Murouji Kyoka, on the state of mind in a stressful society.
Nara brands gather! Held a marche where you can experience and purchase the gems of local companies at the venue

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Markets and hands-on corners for local companies and organizations in Nara A tasting event will be held for Umenoyado Sake Brewery Co., Ltd.’s popular fruit liqueur “Aragoshi Series” and Yamato Kagirohi’s “Yamato Tokicha”. In addition, we will hold a market where you can experience and purchase products from four Nara brand companies (ayame, Uda City Herbal Council, THERA, Yamato Kagirohi) related to women’s health and beauty.
We received comments from participants such as, “The variety of experiences is fun!” It was an opportunity to convey the charm of “Keri”.
Outline of the event “Nadeshiko Madoi-A place for women who want to live like themselves-”
Date and time: November 12, 2022 (Sat) 10:00-17:00 (1st part 10:00-13:00, 2nd part 14:00-17:00)
■ Place: Murouji Keiunden (78 Murou, Uda City, Nara Prefecture) ■ Organizer: Takagi Co., Ltd.
Participating companies and organizations: Takagi Co., Ltd., Muroji Temple, Umenoyado Sake Brewery Co., Ltd., ALHAMBRA Co., Ltd., Yamato Kagirohi, Uda City Medicinal Herb Council / Uda City Hall Industrial Planning Division (titles omitted)
– Nyoninkoya Murouji Temple –
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Event venue, Keiunden
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Fall foliage on the precincts in full bloom

Murouji Temple, the head temple of the Muroji school of the Shingon sect of Buddhism, has been popular since ancient times with the name “women’s Koya” because women were allowed to visit Mt. The autumn leaves reached their peak on that day, and the event was beautifully colored.
*All photos by Yuto Kida
About ayame
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An underwear brand created by Takagi Co., Ltd., founded in 1930 and headquartered in Kashihara City, Nara Prefecture. Based on the concept of “Wearing comfort, I will move forward”, we offer items that are comfortable and comfortable 365 days a year, such as water-absorbing sanitary shorts that use Takagi’s proprietary water-absorbing pads. deployment.
▶ayame official website: https://www.ayame-japan.jp/
▶ayame Official Instagram: https://www.instagram.com/ayame_2021/ COMPANY
■ Company name: Takagi Co., Ltd.
■Head office location: 800 Soga-cho, Kashihara City, Nara Prefecture ■ Founded: May 1930
■ Representative Director and President: Mai Takagi
■Business: Planning, development, production and sales of innerwear ■Company HP: https://takagi-innerwear.jp
[Inquiries regarding this press release]
Takagi Co., Ltd.
Phone number: 0744-22-6551 (9:00 to 17:00 on weekdays)
Public Relations: Ishii / E-mail: ishii_m@takagi-co.co
Details about this release:
https://prtimes.jp/main/html/rd/p/000000005.000053858.html


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