F-Code Co., Ltd. Formed a business alliance with F-Code Co., Ltd. and and, a Co., Ltd. to support a wide range of CVR improvements through UI/UX improvements

F-Code Co., Ltd.
Formed a business alliance with F-Code Co., Ltd. and and, a Co., Ltd. to support a wide range of CVR improvements through UI/UX improvements
F-Code Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Tsutomu Kudo, Securities Code: 9211, hereinafter “our company”) has announced that and,a Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director CEO: Yusuke Miyauchi, hereinafter “and, a”) has entered into a business alliance.
Going forward, the two companies will combine their respective strengths to provide a wide range of support for improving CVR through UI/UX improvements in order to solve customers’ marketing challenges. DX is increasingly positioned as an important issue for companies, and investments are being made as an initiative to improve corporate value. Currently, due to the impact of the spread of the new coronavirus infection, investments aimed at improving operations such as remote control and automation, as well as customer contact reforms centered on the web/smartphones, are being actively promoted. The domestic market size of is projected to reach 5,195.7 billion yen in FY2030. (*)
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In terms of marketing, there is a demand for seamless support from website creation to CVR improvement, and it is an important policy for each marketing support company to respond to these customer needs. This time, through a business alliance with and,a, F-Code plans the overall direction of the website and its actual production. We aim to further improve CVR by incorporating the power of solutions into the site production know-how of a.
Going forward, the two companies will combine their respective strengths to provide a wide range of support for CVR improvements through UI/UX enhancements in order to solve customers’ marketing challenges.
* From Fuji Chimera Research Institute (2023) “2022 Digital
Transformation Market Future Prospects Market Edition, Vendor Strategy Edition”
About and,a Co., Ltd.
A consulting firm specializing in data marketing centered on CAOs (Chief Analytics Officers) with 25 years of web data analysis experience.
From data analysis infrastructure design and construction to implementation of A/B tests, we are good at reproducible solutions based on logic for a wide range of data marketing issues.
As an engineering department, we have a lot of experience in analysis design, implementation, and improvement consulting centered on Google Tag Manager.
■Company profile
Company name: and,a Inc.
Location: 7th floor, Meguro G Building, 1-4-16 Meguro, Meguro-ku, Tokyo 153-0063 Representatives: Director and CEO Yusuke Miyauchi, Director and CEO (Co-representative) Shohei Misawa, Director and CAO Yoshihiko Nakata Established: December 2017
Business: WEB data analysis support business, WEB marketing consulting URL: https://and-aaa.com/
About F-Code Co., Ltd.
Since its establishment in March 2006, it has developed its business mainly in the digital consulting business, and is currently focusing on supporting companies’ DX conversion and CX optimization support. In the SaaS business, we offer software such as our in-house developed “CODE Marketing Cloud” (https://codemarketing.cloud/) and “f-tar EFO” (https://f-tra.com/ja/efo/). Offer. In addition to consulting in the digital domain by experienced consultants, we provide a trinity of solutions that combine knowledge of digital advertising operations and Markettech. Based on the management philosophy of “enriching the world with marketing technology”, we aim to become a leading marketing technology company from Asia by responding to the DX needs of corporate activities.
■Company profile
Company name: F Code Co., Ltd.
Location: 1-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825 Nissei Kagurazaka Sotobori Dori Building 2F
Representative: Tsutomu Kudo, President and Representative Director Established: March 2006
Business description:
1. Provision of CX improvement SaaS such as “CODE Marketing Cloud” 2. DX strategy design/implementation support, digital marketing support Capital: 241,384,626 yen (end of December 2021)
Number of employees: 40
URL: https://f-code.co.jp/
Listed Market: Tokyo Stock Exchange Growth Market (Securities Code: 9211) Details about this release:
https://prtimes.jp/main/html/rd/p/000000121.000008987.html


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