Niyonichi Co., Ltd.
[Finally, sales start] CHORD is a bottoms brand with a new sensation that incorporates unprecedented ideas and free methods that are not bound by anything. One that is “playful, unique, and has a strong presence.”
In Kojima, Kurashiki City, Okayama Prefecture, one of Japan’s leading “denim production areas”, Niyonichi Co., Ltd. (President: Eiichi Fujii), which develops OEM business for casual clothing, is a general manufacturer of the bottoms brand “CHORD”. Sales have started at all ROYAL FLASH stores, RAWLIFE stores, and the official EC site. The product lineup includes the rock slim easy pants that were published in the November 2022 issue of Safari magazine and received a great response.
[Image 1
Based on the concept of “bottoms with a new feel that incorporates unprecedented ideas and free methods that are not bound by anything,” we have put all of our 30 years of technology into playful, unique, and strong bottoms. Please enjoy!
[Image 2
The technology we have cultivated is, in other words, a “method of expression”. [Image 3
We have developed and accumulated a countless number of methods of expression, such as carefully calculating the thread thickness and sewing width, and controlling the atmosphere of the product, in each process, from fabric selection to sewing and processing. rice field. Denim fabrics are carefully selected from all over the world, and made-to-order fabrics made in Turkey, which are different in color from Japanese fabrics.
Rock slim easy pants are inspired by 1970s rock songs and record jackets, and printed with handwritten graphics by the designer to create a unique atmosphere.
In the processing process that expresses playfulness, we repeat the process many times to finish one piece of denim, such as hand painting, splash painting, full print, partial print, embroidery, distressed processing, vintage processing, and full denim wash processing. increase.
In particular, the washing process that determines the texture of denim is done by hand one by one by a first-class processor. Mass production is difficult, but it has an atmosphere that can only be produced by hand.
Our expression is not only about the appearance, but also the comfort of wearing. The super slim silhouette with a deep rise makes it refreshing, while the easy pants are stretchy and easy to move in, so you won’t get tired even if you wear them all day.
Even if it is not understood immediately, it is the “CHORD” brand that sticks to it.
[Image 4
At CHORD, we value making things that we, as creators, can enjoy and be proud of. For that reason, we pay close attention to each and every small detail that is too detailed to be understood or communicated immediately. I’d like to introduce a little bit of the obsession. ●The print process uses a semi-rubber print so that the color fades as you use it and you can enjoy the change over time.
●The color of the splash paint is carefully selected by trying many times to find a color that increases tension.
●By using the core thread, you can enjoy the discoloration of the thread according to the processing.
●The number of stitches and the thread count are usually 5 to 6 stitches and 8 stitches. The placket and back pocket stitches are 9 to 10 stitches and 30 stitches, etc., and the number of stitches and thread counts are used properly to create expressions.
● Vintage processing is applied to the opening of the pocket and the hem. ●By untying the chain stitch at the hem, it is easier to put on when worn. ●Slash pocket for stress-free everyday life. Specialized in comfort with rubber in the waist part.
●The flasher uses tracing paper that is not normally used. The feature is that the color of the body can be seen through.
●The brand name is a woven name instead of a leather patch, giving it a more casual feel.
● The conventional damage processing has been changed to a new processing expression.
● Prints that focus on hand-drawn graphics by designers.
● Denim fabrics are carefully selected from all over the world, and made to order from Turkish fabrics that are different in color from Japanese fabrics.
Please enjoy one that is “playful, unique, and has a presence” that can only be obtained at CHORD.
【handling】
All ROYAL FLASH stores
All RAWLIFE stores
CHORD official EC site
https://chord.official.ec/
【Company Profile】
Niyonichi Co., Ltd.
2-1576-93 Kojimashitanomachi, Kurashiki City, Okayama Prefecture 711-0906 Representative Director: Eiichi Fujii
Details about this release:
https://prtimes.jp/main/html/rd/p/000000004.000073264.html