Forward Co., Ltd. “Connection between Purpose and “my” Purpose” Free webinar will be held on 11/25 (Fr iday) Free consultation for 3 people only

Forward Co., Ltd.
“Connection between Purpose and “my” Purpose” Free webinar will be held on 11/25 (Friday) [Free consultation for 3 people only] ~ To increase the engagement of each employee ~

Forward Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yosuke Isa), which supports corporate brand strategies, will hold a free seminar “Connecting purpose and ‘my’ purpose” online on Friday, November 25, 2022. It will be held at (Click here for details and application: [Image 1

“Purpose” is already becoming a “buzzword”.
With the rapid increase in the number of companies that formulate and renew purpose and similar philosophy systems (mission, vision, values, etc.), it goes without saying that “formulation” alone does not make sense, and “penetration” is important. The idea that there is is also becoming common.
There are probably many companies that have formulated their purpose and MVV in the last 1-2 years and have now started to put their hearts into spreading them, or that they are doing penetration activities but are not feeling the results. Is it not?
And among the purpose penetration, it is said that it is particularly important to “connect the purpose of individuals and companies”. Based on the idea that “purpose” does not exist only in the company, but also exists in individuals, we will create a sense of fulfillment for employees and employees by overlapping the purpose of the individual (my purpose) and the purpose of the company. It is a way of thinking that leads to the cultivation of , and the maximization of performance and engagement.
It goes without saying that each employee will “personalize” the established purpose and lead it to action, but in the future there will be a demand for disclosure of “human capital” to the capital market, so it is important to increase employee engagement. This is an important management issue, and the key theme is “connecting the purposes of individuals and companies”.
Therefore, in this seminar, Forward, who has a wealth of experience in the inner branding field, will share the ideas and methodologies for “finding the purpose of individual employees and employees and increasing engagement by connecting it with the purpose of the company.” I will have it.
Please join us for this opportunity.
[About the free consultation meeting limited to 3 people]
After the seminar, a free consultation session will be held by our consultant for a limited number of 3 people. Even though you are busy, I would like to take the time to watch the seminar, so I planned it with the hope that you would take at least one action to promote your company’s “connection of personal and company purposes”. Based on the contents of the seminar, we will introduce individual cases and give advice according to the situation of your company.
If you would like to participate in the free consultation session, please check the “Request to participate in the free consultation session” column on the seminar application form.
*In order to provide useful information, those who participate in the free consultation will be asked to answer a simple questionnaire (understanding your company’s situation) in advance. Please apply only if you agree.
*Please note that if the number of applicants exceeds the capacity, a lottery will be held.
We look forward to your participation.
Click here for details and application
Seminar content (planned)
Sustainability and Human Capital Disclosure – Requests from Society and Capital Markets
“Purpose” as the axis of management
Methodology to increase employee engagement by connecting company and individual purpose
Connections cannot be made in a day-Creating a system to prevent initiatives from ending in one-off workshops, etc.
I recommend this hotel
Going forward, there are plans to promote the formulation and penetration of “Purpose”
“Purpose” was formulated, but efforts to disseminate it have not been implemented
Efforts are being made to disseminate the system, but employees’ “owning” is not progressing as expected
The challenge is to increase employee engagement
Speaker profile
[Image 2

Executive Officer, Forward Co., Ltd.
Masahide Saito
After graduating from the Faculty of Law, Chuo University, joined a consulting company of the Kyocera Group as a new graduate. Based on Kyocera’s “Amoeba management” consulting method, we support mainly major companies. Joined Link and Motivation Group. Engaged in corporate brand consulting and culture reform consulting. Having experienced nearly 50 companies in anniversary projects, he is good at designing anniversary projects that lead to “mid- to long-term brand creation and organizational culture change” rather than “just skyrocketing”.
Joined Forward Co., Ltd. in 2017, and has a reputation for supporting employees’ “actions” beyond “concept creation” such as visions and brands.
[Image 3

Forward Sustainability Catalyst Co., Ltd.
Katsuhiko Okamoto
After graduating from Tokyo Metropolitan University of Science and Technology, joined NEC Home Electronics. In 2000, he moved to NEC and was in charge of product planning and marketing for mobile phones and smartphones. Since 2013, he has been in charge of corporate brand strategy, involved in rebranding to transform into a social value creation company, and formulating a long-term vision through the NEC Future Creation Conference. Since 2022, he has been working as a Sustainability Catalyst at Forward Co., Ltd., making use of his experience in rebranding and long-term vision planning.
Implementation overview
Date: November 25, 2022 (Friday) 14:00-15:00 (Free consultation session after the seminar 15:00-15:30)
Venue: Online (Zoom) *We will send the viewing method and URL to the email address you applied for.
Participation fee: Free
Capacity: 100 people *Free consultation is limited to 3 people ◆ Application method: Please apply from the detailed page below.
*If there are more applicants than the capacity, a lottery will be held. *Applications from competitors and partner companies may be refused. *Please refrain from participating as an individual for the purpose of self-development.
About Forward Co., Ltd.
Mission: There is a brand that you can say you like. Bringing that joy to people and society.
Vision: A company that continues to grow together with the brand We are a brand consulting firm that combines the expertise of “business” and “organization”. We support corporate branding activities with strengths in brand strategy formulation that integrates the external perspective of consumers and customers and the internal perspective of organizations and employees. For an effective brand strategy, it is essential to turn both the external and internal wheels. We build brands that drive corporate growth from these two perspectives.
【Company Profile】
Company name: Forward Co., Ltd.
Location: Gunma Building 6F, 2-3-21 Nihonbashi, Chuo-ku, Tokyo Representative: Yosuke Isa
Established: November 2013
Business: Brand consulting business, organizational consulting business URL:
[Inquiries regarding this release]
Please contact Forward Co., Ltd. “Public Relations”.
TEL: 03-6262-3584 (representative)
Details about this release:


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