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Furusato Choice opens a new store “Au Furusato Choice” where you can discover new charms from all over the country at Shinjuku Marui Annex

Trust Bank Co., Ltd.
Furusato Choice opens a new store “Au Furusato Choice” where you can discover new charms from all over the country at Shinjuku Marui Annex ~ In December, seminars on hometown tax will be held and consultation staff will be stationed ~

Trust Bank Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kenichi Kawamura; hereinafter referred to as “Trust Bank”), which plans and operates “Furusato Choice,” one of Japan’s largest comprehensive hometown tax payment sites, will open on December 6, 2022 in Shinjuku. We will open a new store “Au Furusato Choice” in Marui Annex.
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“Autumu Furusato Choice” is a store where you can touch and experience the charms of each region and enjoy the region while in Tokyo, based on the concept of “a place where you can meet “hometowns” that you do not know yet”. Various themes are set for each period, such as soul food and crafts unique to the region gathered from all over Japan, and beautiful scenery known only to locals, and exhibitions and events are developed. You can also enjoy furusato nozei, such as holding hometown tax seminars and guidance on hometown tax payment by resident staff. [Image 2d26811-939-bd7cbed6aac1c7b1c3fc-1.jpg&s3=26811-939-91611dbad0828b9173883b4e9176cc21-1003x564.jpg
At the store, there will be a permanent “Meeting Daruma Gacha” where Daruma dolls designed with specialties from 47 prefectures will appear. If you spin the giant gacha in the center of the store, daruma dolls from all 47 prefectures will come out, and you can exchange the daruma dolls for attractive local products at the store reception. In addition, 16 types of miniature figures with the theme of local specialties will be set up. Visitors will be provided with an opportunity to discover the unexpected charm of the region through the “regional gacha”. (note)
Through “Furusato Choice”, Furusato Choice not only introduces how to enjoy the hometown tax payment and how to donate, but also promotes regional exchange by creating opportunities to discover new hometowns by discovering the charm of the region.・We will aim to realize a sustainable regional economy along with an increase in the related population.
(note) contents and kind change by season.
◆ Store information
・Address: 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022
・Store: Shinjuku Marui Annex 1F
・Operating hours: 11:00~20:00
・ Contact:
・Managed by: Trust Bank Co., Ltd.
Trust Bank Co., Ltd. (
The vision is to create an independent and sustainable community. Founded in April 2012, in September of the same year, the country’s first hometown tax payment website “Furusato Choice” was opened. The number of municipalities that can apply for this site is over 1600 municipalities (June 2022), which is over 90% of the country, and the number of thank-you items is over 460,000 (October 2010), making it the largest hometown tax payment site in Japan. In November 2018, we entered the public tech business by grouping with Change Co., Ltd. of the Tokyo Stock Exchange Prime Market. In September 2019, the business chat “LoGo Chat” for local governments was released, and in March 2020, the no-code electronic application tool “LoGo Form” was released. In addition, we are developing a local currency business that promotes regional economic circulation and an energy business that promotes local production and local consumption of renewable energy. * No. 1 municipality that can apply (in-house research as of June 2022), No. 1 number of thank-you items posted (JMRO research in September 2022)

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